Starbucks Anticipates Record Purchases of Starbucks Cards on Christmas Eve

SEATTLE, December 17, 2014 – As customers finalize their holiday shopping, Starbucks anticipates record purchases of Starbucks Cards on Dec. 24, citing the trend for customers to push their gift card purchases later and later. Last year, more than 2 million Starbucks Cards were purchased in the U.S. and Canada on Christmas Eve – representing nearly 1,500 cards purchased per minute.

“More so than ever before, we have an unprecedented variety of Starbucks Cards available to our customers – ranging from the premium Sterling Silver Starbucks Card all the way through monogrammed cards, which can be purchased for $5,” said Ryan Records, vice president of Starbucks Card. “One in every 8 American adults received a Starbucks Card last holiday season, and we’re well on track for another record performance in Starbucks Card sales, as we celebrate our 14th year of offering Starbucks Cards.”

The National Retail Federation reports that eight in ten shoppers will purchase a gift card this holiday season, and this is the eighth year in a row gift cards have topped wish lists. Since Starbucks Card launched 13 years ago, more than $20 billion has been loaded on Starbucks Cards in the U.S. and Canada alone, with $4 billion of that in the past year. Today, Starbucks Cards are available in 29 countries worldwide with further expansion planned in 2015.

Starbucks Card Assortment

This holiday season, Starbucks introduced a new Starbucks Card Collection, offering more than 100 different gift card designs, from classic holiday themes to monograms and more, from Starbucks in-house creative studio. This Card Collection offers an unprecedented level of choice for customers, and is displayed through a card wall in stores to encourage exploration of all the designs available.

For ultimate Starbucks fans looking for a premium gift, Starbucks is offering a Limited Edition Sterling Silver Starbucks Card keychain. This card is a beautifully-crafted, fully-functional gift card, made with premium 925 Sterling Silver and engraved with the Starbucks logo. Already sold out online, the Card comes preloaded with $50, retails for $200 and is only available in limited quantities at select Starbucks® stores nationwide, while supplies last.

Starbucks for Life

New this season, customers who pay using a Starbucks Card (registration not required) or their Starbucks® mobile app, can enter the Starbucks® It’s a Wonderful Card Ultimate Giveaway* for a chance to win one of 482,000 instant prizes, and 10 customers in the U.S. will win the ultimate prize of Starbucks for Life, which is one free food or beverage item from participating stores every day for the next 30 years.

By swiping a Starbucks Card or paying with a mobile device, customers will receive a receipt with a unique sweepstakes code that can be entered online at for a chance to win instant prizes, including free holiday beverages and treats, or the grand prize, the Ultimate Starbucks Card, which provides the winners with Starbucks for Life, an estimated value of $54,000 U.S.

With only 14 made, the Ultimate Starbucks Card not only provides customers Starbucks for Life, but also a piece of Starbucks history. With an estimated retail value of $5,000, the card is made of 10K hammered gold and will be engraved with the winner’s name. A total of 10 Ultimate Starbucks Cards will be available to win in the U.S., three in Canada, and one in the U.K., making it the most exclusive Starbucks Card ever made.

Card Availability

Starbucks Cards can be purchased at any company-operated location in the U.S. or Canada in a variety of formats and designs, and digital gift cards can be given through the company’s website ( and iOS mobile app in the U.S.

Starbucks Cards are the gift that keeps on giving. When customers register a Starbucks Card with My Starbucks Rewards®, they start earning stars that can be redeemed year-round for Starbucks beverages and food. Details can be found at

*Entry & Eligibility

From Dec. 2, 2014 through Jan. 5, 2015, customers who pay using a Starbucks Card (registration not required) can enter the Starbucks® It’s a Wonderful Card Ultimate Giveaway for a chance to win instant prizes and the Grand Prize, Starbucks for Life. Customers may enter the Starbucks® It’s a Wonderful Card Ultimate Giveaway up to two times a day using two different entry codes from the bottom of their Starbucks receipts, and may win one prize a day. Ten U.S. Grand Prize winners will be selected throughout the course of the promotion.

To enter the Starbucks® It’s a Wonderful Card Ultimate Giveaway, customers can make a purchase using their Starbucks Card or Starbucks® mobile app. The receipt will have a 22 digit sweepstakes code to be entered online at - every new code is a new chance to win!

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 18 AND OLDER. VOID WHERE PROHIBITED. Participating stores only. Promotion ends 1/5/15. For Official Rules, how to enter without purchase, prizes, and odds, visit

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New Starbucks merch collaboration celebrates togetherness and joy in the everyday