Evolution Fresh Survey Reveals New Year’s Resolution Trends


Evolution Fresh Survey Reveals New Year's Resolution Trends

While nearly 83 percent of adult American resolution-makers look to take small steps toward a better future by making at least one health and wellness goal in 2014, more than 46 million American admit to struggling with their New Year's resolutions by the third week of January.

Have you kept your New Year’s Resolution to eat healthier?

A new survey[1] revealed that the New Year is ripe with good intentions, especially when it comes to fruits and vegetables, but many of them fail before we say goodbye to January. The survey, commissioned by Evolution Fresh, found that nearly 83 percent of adult American resolution makers are committed to at least one health & wellness goal in 2014, but more than 46 million Americans admit to struggling with their New Year resolutions by the third week of January.

The Evolution Fresh New Year’s Resolution survey also found:

  • Fruits & veggies top the charts: Nearly half (47%) of the adult population in the country thinks it is important to consume more fruits and vegetables in 2014; and nearly four in ten (38%) adult Americans have made it their New Year’s resolution, beating out other top goals such as a career improvement or giving up a bad habit.

  • Drinking more vegetable juice is a hot health & wellness trend for 2014: More than 59 million adult Americans resolve to drink more fruit and vegetable juices as part of their New Year’s resolutions. This is higher than any other health and wellness trend including the use of fitness gadgets or consuming more probiotics.

With this in mind, Evolution Fresh is helping people from coast to coast hit the resolution reset button with free juice samples in Starbucks stores 1/23- 1/25, in addition to offering free juices in 16 participating Flywheel Sports studios across the country in February.

[1] Evolution Fresh New Year’s Resolution Survey conducted by Kelton Research polled a nationwide sample of 1,000 Americans age 18+[insert method of survey, e.g., using an email invitation and an online survey or by telephone], [Insert specific dates if available]December 2013.

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