SEATTLE, April 30, 2013 - Starbucks (NASDAQ:SBUX) today announced the launch of the new Caramel Ribbon Crunch Frappuccino® blended beverage and the return of a customer favorite, Mocha Cookie Crumble Frappuccino®, to kick off summer. Starting today, customers can enjoy these two delicious flavors at participating stores, or enjoy one of 36,000 different combinations of their own Frappuccino® blended beverage.
"The iconic Starbucks green straw is synonymous with the start of summer, and we are pleased to offer a full line-up of Frappuccino® blended beverages and other cool and refreshing beverages for customers to complement their summer adventures," said Sandra Stark, vice president of blended beverages and refreshment for Starbucks. "We're excited to kick off the season right with the new Caramel Ribbon Crunch Frappuccino®, a decadent twist on a classic customer favorite. We also invite customers to create their perfect Frappuccino® blended beverage for all of their summer moments."
Customers can customize their Frappuccino® blended beverage to their lifestyle and taste preferences by selecting from a variety of milks, choosing the intensity of coffee, and picking a combination of syrups or toppings.
Introducing Caramel Ribbon Crunch Frappuccino®Blended Beverage and the Return of Mocha Cookie Crumble Frappuccino® Blended Beverage
Inspired by a long-time customer favorite and top-selling in-store flavor, caramel, the Caramel Ribbon Crunch Frappuccino® is a blend of buttery caramel syrup with Frappuccino® roast coffee, milk and ice, then topped with a layer of our new dark caramel sauce, whipped cream, caramel drizzle and crunchy caramel sugar topping. For a coffee-free beverage option, Starbucks is offering the Caramel Ribbon Crunch CrÃ¨me Frappuccino® blended beverage.
Additionally, the Mocha Cookie Crumble Frappuccino® blended beverageis back. This returning favorite offers a blend of rich mocha sauce, vanilla syrup, Frappuccino® chips, Starbucks® signature Frappuccino® Roast coffee and milk blended with ice and topped with delicious chocolaty whipped cream and chocolate cookie crumbles.
Coming Soon: Frappuccino® Happy Hour
Customers can enjoy any Frappuccino® blended beverage at half-price again this year with the return of Starbucks® Frappuccino® Happy Hour beginning May 3-12 from 3-5 p.m. local time at participating stores in the U.S. and Canada.
New Cold Cups: Starbucks®Cold To-Go Chiseled Collection
To complement their Frappuccino® blended beverage, customers can enjoy their favorite summer beverage in the new Starbucks® Cold To-Go Chiseled collection, a new twist on Starbucks® classic cold cups. Available in acrylic or stainless steel, the cold cups feature trendy seasonal colors like mint green, neon pink and yellow, and ombre designs. The double wall design helps prevent condensation and keeps the beverage cooler longer. The iconic green straw, new lime green and glitter straws or colorful lids can be added to complement the new or classic cold cups.
New On-the-Go Offerings: Take Caramel With You
Customers can also take their favorite flavor, caramel, on-the-go with the newest bottled drink flavor. The Caramelly Intense Frappuccino® chilled coffee drink is a blend of Starbucks® coffee and milk with the buttery smooth sweetness of caramel. Look for it where you buy groceries. Other flavors include the Mocha Light and Vanilla Light with 100 calories per bottle (9.5 fl. oz.).
Another on-the-go option for customers this summer is the new bottled Starbucks® Iced Coffee beverages. Lightly sweetened and made with 2% milk, the beverages range between 50 – 120 calories per bottle (11. fl. oz.). Starbucks® Iced Coffee + Milk, Starbucks® Low Calorie Iced Coffee + Milk, Starbucks® Vanilla Iced Coffee, and Starbucks® Caramel Iced Coffee* are the current flavors; look for them where you buy groceries.
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.
*Available in northeast region only.
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