First Starbucks Store Opens in Monaco
Starbucks celebrated the opening of its first store in Monaco, in partnership with Tar.Ca, on December 4. The store is situated inside the Jardins d'Apolline at 1 Promenade Honoré II in the Monte Carlo municipality.
The principality’s store has been designed uniquely for its iconic location and is inspired by the Cote d’Azur’s landscapes, with Monaco’s emblematic mountainside and back gardens of exotic plants echoing Starbucks coffee farms and origins. The store will welcome up to 78 customers inside and 60 outside on the scenic terrace. Locals, commuters and tourists can enjoy their favorite daily cup of Starbucks coffee in store, or take it away to bring the Starbucks Experiencewith them.
“Starbucks is thrilled to now offer high-quality coffee and the unique Starbucks Experiencein Monaco thanks to our partnership with Tar.Ca,” commented Matt Sikes, vice president Business Development Starbucks EMEA. “We are grateful to Their Serene Highnesses Prince Albert II and Princess Charlene of Monaco for their warm welcome.”
“After years of anticipation, we are so excited to see our first Starbucks store in Monaco come into being. We have already received an overwhelming response from the community,” noted Kory Tarpenning, Director of Tar.Ca. “Working with Starbucks has been a very positive experience, and we have great respect for the ethics and values of the company as well as the product itself.”
The store in Monaco boasts a comprehensive product offering, including high quality, ethically sourced coffees and Fairtrade espresso roast. The range of food items offers a wide variety of breakfast, lunch and snack items like muffins and other pastries, sandwiches and desserts.
Dedicated to bringing the world’s top brands to Monaco, Kory Tarpenning and Jean-Francois Calmes, the founders of Tar.Ca add Starbucks to a growing portfolio of companies. Following the introduction of Red Bull and Nike, Starbucks will be a valuable addition to the Monaco community, creating a new destination point for both locals and visitors alike.