Fact Sheet: My Starbucks Rewards program
Get the most out of the Starbucks experience with My Starbucks Rewards™
My Starbucks Rewards, ™ which was introduced in December 2009, is a loyalty card program that provides members personalized rewards that increase with frequency of use. In May 2013, My Starbucks Rewards™ expanded into grocery, allowing customers to earn stars for purchases of Starbucks packaged coffee where they buy groceries.
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My Starbucks Rewards™
When customers sign up for a My Starbucks Rewards™ account, they can immediately begin earning stars for Starbucks® purchases. As stars are accrued, members will earn rewards such as free refills on brewed and iced coffee and tea, and free food and beverages. Once members earn 30 Stars, they reach "Gold Level" and will receive a personalized Gold Card. In addition to perks earned through purchases, My Starbucks Rewards™ offers customers personalized benefits, such as a free beverage (or food
item) on their birthday, as well as other special offers.
A My Starbucks Rewards™ account can be maintained online, and can be linked to any registered Starbucks Card or to the Starbucks Card mobile app on the iPhone® or Android® mobile phone. By paying with either the Starbucks Card or the mobile app at participating stores, members earn one Star in their My Starbucks Rewards™ account. Every 12 Stars earns Gold members a free food item or beverage of their choice, including any size or flavored handcrafted beverage, and café food items (excludes Starbucks Evenings menu items).
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NEW: My Starbucks Rewards™ expansion into grocery
In May 2013, My Starbucks Rewards™ expanded into grocery aisles, meaning customers can now earn a star by purchasing specially-marked Starbucks® packaged coffee. On the specially-marked package is a unique star code that customers can redeem online at www.Starbucks.com/Rewards. Here they can also join the My Starbucks Rewards™ program.
NEW: My Starbucks Rewards™ expansion into Teavana Stores
My Starbucks Rewards™ has also expanded into Teavana stores. Customers can now use their registered Starbucks Card and earn stars for purchases made at Teavana store locations. Note: Rewards are not yet redeemable at Teavana stores.
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