Fact Sheet: 2013 Welcomes New Starbucks Oatmeal


Starbucks Revamps Winter Mornings with Introduction of Steel-Cut Oats & New Hearty Blueberry Oatmeal

This winter, transform your breakfast routine and look forward to chilly mornings by starting your day with a warm and satisfying breakfast from Starbucks: introducing new Starbucks® Hearty Blueberry Oatmeal with fresh blueberries and the revamped Starbucks® Classic Oatmeal.

Available in select Starbucks company-operated locations in the U.S. beginning January 3, 2013

With seven grams of protein and six grams of fiber packed into a 280-calorie bowl, new Starbucks® Hearty Blueberry Oatmeal is a satisfying choice to warm up your cold winter mornings. Featuring a blend of steel-cut and rolled oats, this new selection from Starbucks is topped with fresh blueberries and a complex mix of dried figs, dried cranberries, pepitas and almonds, as well as a touch of sweetness with organic agave syrup.

Suggested Retail Price: $3.45

Starbucks® Perfect Oatmeal – a customer favorite since its introduction in 2008 – gets a revamp this winter with a new steel-cut and rolled oats blend, and a new name: Starbucks® Classic Oatmeal. The trio of delicious toppings – dried fruit blend, nut medley and brown sugar – remains available to customize the Classic Oatmeal to your taste.

Resolve to Start Your Day Right with Starbucks

If your New Year’s resolutions include eating more whole grains and starting your day right with a hearty breakfast, Starbucks has you covered with the 100% whole grains blend and delicious toppings in both the new Hearty Blueberry Oatmeal and Starbucks® Classic Oatmeal.

Pair either oatmeal with a Tall (12 fl. oz.) Nonfat Caffé Latte for a delicious and satisfying morning routine that is less than 550 calories and the latte is a good source of calcium to start the day. Or try the flavors of the new Starbucks® Vanilla Blonde handcrafted beverage in participating Starbucks stores with the addition of vanilla syrup to our lightest roast brewed coffee. You can customize your Vanilla Blonde with sugar-free vanilla syrup, for a drink that is just 5 calories for a Tall (12 fl. oz.).

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