SEATTLE, June 07, 2012 - Starbucks Coffee Company (NASDAQ:SBUX) today announced that, beginning Tuesday, June 12, StarbucksÂ® K-CupÂ® packs will be available in participating Starbucks retail stores nationwide. Starbucks is the exclusive, licensed super-premium coffee brand produced by Green Mountain Coffee Roasters Inc. (GMCR) for its KeurigÂ® K-CupÂ® Single Cup Brewers.
"Following the successful launch of StarbucksÂ® K-CupÂ® packs into food, drug, mass, and club channels last November, we are looking forward to offering StarbucksÂ® K-CupÂ® packs to the millions of customers who visit our stores every week," said Cliff Burrows, Starbucks president, U.S. and the Americas.
Pike PlaceÂ® Roast and Sumatra, medium and dark roast coffees, respectively, and among Starbucks most popular coffees, will be available in 12-count packs for $11.95. Starbucks Veranda Blend™, a Blonde roast coffee, and CaffÃÂ¨ VeronaÂ®, a dark roast coffee, will be added to the assortment in July, along with TazoÂ® Awake™ and TazoÂ® Zen™ teas. Starting in July, StarbucksÂ® K-CupÂ® packs in Veranda Blend™, CaffÃÂ¨ VeronaÂ®, TazoÂ® Awake™, and TazoÂ® Zen™ will also be available in participating Starbucks retail stores in Canada.
"The availability of StarbucksÂ® K-CupÂ® packs in our retail stores is an added convenience for our customers and a complement to the variety of coffee choices we provide," added Burrows. "Starbucks is a destination for coffee, whether our customers want to purchase a handcrafted espresso beverage, a pound of whole bean coffee for a press, StarbucksÂ® K-CupÂ® packs for a single cup, or Starbucks VIAÂ® Ready Brew to make on the go."
Pike Place is a registered trademark of the Pike Place Market PDA, used under license.
Keurig and K-Cup are trademarks of Keurig, Incorporated, used with permission. K-CupÂ® packs for use in KeurigÂ® K-CupÂ® Brewing Systems.
About Starbucks Corporation
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest-quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.