Starbucks Introduces New Frappuccino Blended Beverage Flavors; Invites Customers to Create Their Own “Frappuccino Remix” Experience
SEATTLE, May 01, 2012 - Starbucks (NASDAQ:SBUX) today launched two new Frappuccino® beverages for the summer and brought back old favorites, allowing customers in participating stores to try out the new beverages starting today. Customers can enjoy two new delicious Frappuccino® blended beverage flavors – Mocha Cookie Crumble and Chocolate Cookie Crumble Crème.
The new offerings will be available in U.S. and Canada company-operated and licensed Starbucks stores for a limited time this summer. Also returning are customer favorites – the Mocha Coconut Frappuccino® and the Coconut Crème Frappuccino® blended beverages.
Additionally, Frappuccino® blended beverage fans have even more opportunities to participate in the fun through the Frappuccino Remix – a completely new way to create their own music tracks. Customers simply visit www.Frappuccino.com, customize their personal soundboard, load the audio and video clips inspired by Frappuccino® blended beverages and then create and share their personal remix.
"We're building on the continued excitement for our Frappuccino® blended beverages by introducing the new Mocha Cookie Crumble flavor. This is one of the most requested new flavors for Frappuccino® blended beverages, and we're pleased to be able to offer it for a limited time this summer to our customers," said Annie Young-Scrivner, global chief marketing officer at Starbucks. "Customers can create the perfect Frappuccino® blended beverage for all of their summer moments, and then personalize and share their experiences through the new Frappuccino® Remix."
Introducing Mocha Cookie Crumble Frappuccino®Blended Beverage
The new Mocha Cookie Crumble Frappuccino® blended beverage is an indulgent blend of rich mocha sauce, vanilla syrup, Frappuccino® chips, Starbucks® signature Frappuccino® Roast coffee and milk blended with ice and topped with delicious chocolaty whipped cream and chocolate cookie crumbles.
Coffee-Free Option: Chocolate Cookie Crumble Crème Frappuccino®Blended Beverage
For a coffee-free beverage, Starbucks is offering an indulgent blend of rich mocha sauce, vanilla syrup, Frappuccino® chips, and milk blended with ice and topped with delicious chocolaty whipped cream and a chocolate cookie crumbles.
Starbucks®Frappuccino®Blended Beverage Happy Hour Returns
Customers can enjoy any Frappuccino® blended beverage at half-price again this year with the return of Starbucks® Frappuccino® Happy Hour beginning May 4-13 from 3-5 p.m. local time at participating stores in the U.S. and Canada. Starbucks invites customers to sample the summer flavor, Mocha Cookie Crumble Frappuccino® blended beverage, put a unique spin on one of our classic flavors like Caramel Frappuccino® and Vanilla Bean Crème Frappuccino® blended beverages, or personalize one that is truly their own, for half the price.
Customers can connect with Starbucks and build their personalized Frappuccino®blended beverage on Frappuccino.com and stay up to date with Facebook.com/Frappuccino and Twitter.com/Frappuccino. This year, customers can count down to Happy Hour through Instagram and Twitter by tagging their Happy Hour photos with #FrappuccinoHappyHour to win prizes. Starting today, each day of the challenge has a theme to inspire Frappuccino® fans to post their top beverage-inspired photos. The top 10 pictures of the day will make it into the daily photo album at facebook.com/Frappuccino.
Starbucks®Frappuccino®Flavor Extension in Grocery
Customers can also take their favorite Frappuccino® offerings home or on-the-go with Starbucks Frappuccino® chilled coffee drinks and Starbucks® Ice Cream, available at grocery stores nationwide. New this summer, savor the creamy, chocolaty cookie taste of the Cookies & Cream Frappuccino® chilled coffee drink or indulge in the swirl of coffee and chocolate ice creams and decadent chocolate cookie pieces in Starbucks® Mocha Cookie Crumble Frappuccino® Ice Cream.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.
