Starbucks Comes to Gothenburg

Gothenburg: January 23, 2012 – Tomorrow, Starbucks will open its first store at Sweden’s Gothenburg Central Station. Starbucks licensed partner, SSP, will manage the day to day operations. This store is the first Starbucks store in Sweden located in a city centre and accessible to non-travelling customers. SSP opened the first Swedish Starbucks store at Arlanda airport in 2010.

“We are delighted to open our first store in this landmark location in Gothenburg,”said Arjan Oudejans, Director of Licensed Stores, Starbucks Europe, Middle East and Africa. “We are grateful for the warm welcome we received at Arland airport and we are sure customers throughout the city will enjoy our coffees and the “third place” environment, a place between work and home to relax, meet friends and just be yourself over a great cup of coffee.”

The store will be located in the Central Station of Gothenburg, adjacent to the former entrance facing Nordstan. This new location will offer local customers, commuters and travellers high-quality coffee, innovative products an inviting and relaxed atmosphere and the legendary Starbucks Experience.

The store boasts a comprehensive product offering, including 100% Fairtrade Certified espresso-based drinks, and freshly-brewed coffees, teas and specialty beverages. The range of food items offers a wide variety of breakfast, lunch and snack items like muffins and other pastries, sandwiches and desserts.

“Since we opened the first Starbucks store at Arlanda Airport it has consistently performed above expectations. We’re delighted now to be building on this achievement with the new store in Gothenburg. We are very excited about the opening and we look forward to further developing our strong partnership with Starbucks in Sweden,” says Lars Edengréen, Managing Director of SSP Sweden.

The opening of Starbucks in Gothenburg is further proof of SSP’s commitment to adding quality brands to its broad food and catering portfolio and confirms the partnership between the two companies. SSP and Starbucks announced a strategic license partnership in June 2008. Both SSP and Starbucks are committed to the growing demand for high-quality coffee and service in Sweden and are planning the opening of a third store in Malmö in February this year.

“We are very proud to welcome Starbucks second store in Sweden in Gothenburg's Central Station. Jernhusen wants to offer its visitors and traveller’s great service and quality; and Starbucks famously provides both. Since this is a new and highly demanded brand, more people will come to the Gothenburg Central Station, adding to its importance as a social hub in the city,” says Kerstin Gillsbro, Managing Director of rail operator Jernhusen.

Short facts - Starbucks at Gothenburg Central Station
Address: Nils Eriksson-platsen 2
Seats: 65
Size of store: 95 m2 downstairs + 36 m2 upstairs

About SSP
SSP is the leading dedicated operator of food and beverage brands in travel locations, operating restaurants, bars, cafes, food courts, lounges and convenience stores in airports, train stations, motorway service stations, shopping malls, conference centres and other leisure locations. With a heritage stretching back over 60 years, today SSP has 30,000 employees, serving over a million customers every day. It has business at over 140 airports and over 250 rail stations, and operates more than 2,100 units in 30 countries around the world.

SSP operates an extensive portfolio of over 200 international, national, local and speciality brands. These include Upper Crust, Starbucks, Caffè Ritazza, Burger King, M&S Simply Food, Bonne Journée, Pizza Hut, Caviar House & Prunier, and leading Japanese noodle brand Ajisen Ramen as well as stunning bespoke concepts such as the Montreux Jazz Café in Geneva and Sydney and the Bambini Wine Room in Sydney. Its brand portfolio is tailored for each specific location, depending on variables such as passenger profile, consumer need states, location type, size and design.
www.foodtravelexperts.com

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com

About Jernhusen
Jernhusen develops, manages and owns a property portfolio of stations, station facilities, maintenance depots and freight terminals along the Swedish railway. Jernhusen is a state-owned company and has 210 employees. The head office is in Stockholm. The portfolio amounts to 256 properties, with a total market of 9.7 billion SEK.



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