Limited Release of Starbucks Reserve Organic Ethiopia Sidamo Coffee at Select Retail Locations


WHAT: Starbucks announces the release of Organic Ethiopia Sidamo® coffee, one of the most renowned coffees in the world for its distinctive lemon flavors. For the first time in the Starbucks coffee line, follow the journey from crop to cup by scanning the QR code on the bag. From being meticulously tended by coffee farmers in their family gardens, to how each cherry is ripened and handpicked at the peak of its flavor, to the exquisite flavor notes in each cup, this digital journey is a unique opportunity for customers to learn more about this coffee.

Available for a limited time at select stores featuring the Starbucks Reserve™ coffee line, Starbucks will offer Organic Ethiopia Sidamo® in half pound whole bean coffee to make at home for $15 /U.S. and $17/CAN, or to enjoy in-store by the cup through the Clover® brewing system, a tall (12 fl. oz.) cup of brewed coffee starts at $2.75/ U.S. and $3.25 /CAN.

WHEN: Available starting Tuesday, Jan.10, 2012; while supplies last.

WHERE: Participating Starbucks stores in the U.S. and Canada. For a full list of Starbucks Reserve™ coffee stores, please visit http://www.starbucks.com/store-locator.


About Starbucks Coffee Company
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup.
 

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