Starbucks VIA French Roast Arrives at Starbucks Stores in the U.S. and Canada

SEATTLE, January 03, 2011 - Building on the popularity and momentum of the Starbucks VIA® Ready Brew product line, Starbucks (NASDAQ:SBUX) announces the availability of Starbucks VIA® French Roast in all U.S. and Canada Starbucks stores beginning tomorrow, January 4. The introduction of the new instant coffee variety further reinforces Starbucks coffee leadership and its commitment to offering customers high-quality products at a good value.

"Starbucks® French Roast is our best selling coffee and we are pleased to offer the same great quality and taste in a single premium cup," said Annie Young-Scrivner, Starbucks global chief marketing officer. "Starbucks VIA® French Roast will be available for our customers to enjoy at home, at work or on-the-go – anytime, anywhere."

Starbucks VIA® Ready Brew French Roast, a special blend of intense, smoky flavors, is made using 100 percent high-quality arabica beans that deliver the flavor expected from a cup of Starbucks® coffee. Starbucks VIA® French Roast is a convenient and easy option for a fresh-brewed cup of Starbucks® coffee at home or on-the-go. Starbucks VIA® French Roast is pre-portioned into single-serve packets – just add hot water. The suggested retail price is $9.95 (U.S.) and $11.95 (CAN) for a 12-pack, making a great cup of Starbucks® coffee available for less than $1 each.

Savor the Value

Helping customers ease into the New Year, Starbucks offers customers a better start to the day with delicious breakfast sandwiches made from premium ingredients. From January 4-10, customers can get any breakfast sandwich for just $2.00 (plus tax) with the purchase of any handcrafted Starbucks® beverage at participating U.S. stores. Customers can choose from a variety of delicious sandwiches, including the Bacon, Egg & Gouda and the new Veggie, Egg & Monterey Jack Artisan Breakfast Sandwiches handmade from premium ingredients such as high-quality eggs, savory meats, gourmet cheeses and wholesome bread. For the perfect complement, Pike Place® Roast* is a smooth, balanced blend that is available every day, in every store and is just $1.50** for a Tall (12 fl oz) brewed coffee.

About Starbucks Corporation

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest-quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at

* Pike Place is a trademark of the Pike Place Market PDA, used under license.

**plus tax where applicable


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