SEATTLE, May 02, 2011 - Following last year's successful introduction of however-you-want-it FrappuccinoÂ® blended beverages in the U.S. and Canada, Starbucks (NASDAQ: SBUX) launches the beverages globally this summer, allowing customers in every participating store around the world to personalize their FrappuccinoÂ® drink to their lifestyle and taste preferences. Now customers who visit participating Starbucks stores anywhere can create their perfect blended beverage in the same way they do their favorite StarbucksÂ® espresso beverage by selecting from a variety of fresh milks, choosing the intensity of coffee, and picking any combination of syrups or toppings.
"We're building on last year's successful reinvention of our iconic FrappuccinoÂ® blended beverages by offering the innovative recipe in all of our stores globally," said Annie Young-Scrivner, global chief marketing officer. "The high level of personalization available for StarbucksÂ® FrappuccinoÂ® blended beverages remains a differentiator for the Frappuccino brand. This is just another way we are catering to a global audience who expects the very best from their Starbucks Experience."
Back by popular demand, Mocha Coconut FrappuccinoÂ® blended beverage
For a limited time this summer at participating stores in the U.S. and Canada, Starbucks brings back a customer favorite and staple flavor in the Hawaii market: the Mocha Coconut FrappuccinoÂ® blended beverage, and its coffee-free variation, the Coconut CrÃÂ¨me FrappuccinoÂ® blended beverage. This is just one of the many top-rated customer suggestions on MyStarbucksIdea.com that Starbucks has brought to life in stores. Made with premium FrappuccinoÂ® Roast coffee, rich mocha, whole milk and coconut syrup, the Mocha Coconut FrappuccinoÂ® is blended with ice and topped with whipped cream, chocolate drizzle and toasted coconut flakes.
Starbucks FrappuccinoÂ® Happy Hour Returns
Customers can enjoy any FrappuccinoÂ® blended beverage at half-price again this year with the return of StarbucksÂ® FrappuccinoÂ® Happy Hour beginning May 6-15 from 3-5 p.m. local time at participating stores in the U.S. and Canada. Starbucks invites customers to sample the summer flavor, Mocha Coconut FrappuccinoÂ®, or put a unique spin on one of our classic flavors like Caramel FrappuccinoÂ® and Strawberries & CrÃÂ¨me FrappuccinoÂ® blended beverages, or personalize one that is truly their own, for half the price.
Customers can connect with Starbucks and build their personalized FrappuccinoÂ® blended beverage on Frappuccino.com and stay up to date with Facebook.com/Frappuccino and Twitter.com/Frappuccino.
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.