Shanghai, China, April 25, 2011 –Today Starbucks (NASDAQ: SBUX) brought together 750 partners (employees) from all over China and local volunteers at the Gumei community in Shanghai’s Minhang district on a mission to help renovate the area into a Ã¢â¬Ëgreener’ neighborhood. Rolling up their sleeves, they worked on a variety of projects to rejuvenate the environment, as well as shared practices on leading environmentally friendly lifestyles with local residents.
The event marked a key milestone in Starbucks global month of service initiative, as the company invited partners and customers from around the world to work on more than 1,400 community service projects worldwide with the goal of reaching 200,000 total hours of service throughout the month of April. The 2,250 volunteer hours from this event will contribute to Starbucks™ Shared Planet™ goal of one million hours of community service per year by 2015.
“Starbucks believes in creating thriving neighborhoods wherever we do business. For the past 40 years, we have balanced profitability with a social conscience and remain committed to inspiring and investing in our communities. Through this event, we are taking positive action to improve the neighborhoods where our partners and customers live and work,” said Howard Schultz, chairman, president and chief executive officer of Starbucks, who was in China to participate in the event.
The event was organized in partnership with Charyou, a Shanghai-based NGO which develops creative volunteer programs on promoting environmental awareness and protection. It also had staunch support of the Sub-district Office of Gumei Community, Minhang District, Shanghai, which worked hand in hand with Starbucks and Charyou to organize a range of environmental-themed service activities to promote the spirit of volunteerism and environmental protection.
Gumei was identified as one of six communities worldwide and the only one in Asia where Starbucks is holding such a large scale community service event. Starbucks partners and local volunteers helped to build a clean, green neighborhood for the community, by working on a wide range of projects including gardening, repainting walls and setting up a rubbish management system. Games and activities were set up to educate residents and students on leading environmentally friendly lifestyles in a fun way, while partners also worked with residents to help install simple devices to help save energy and water in their homes.
“Starbucks partners have the spirit to be change makers. We hope to use their enthusiasm to bring about positive change in their local communities through service, and that they will continue to champion active volunteerism and caring for the environment built up from last year’s Shanghai World Expo,” said Mr. Wang Jinlong, president of Starbucks China.
Beyond the event, Starbucks had partnered with Charyou to organize similar community service opportunities in five cities across the country – Shanghai, Beijing, Guangzhou, Shenzhen and Chengdu, involving both Starbucks partners and customers.