Starbucks Expands Digital Offerings with New Online Shopping Experience at

starbucks logo on wall

SEATTLE, August 04, 2011 - Starbucks (NASDAQ:SBUX) introduces a richer online shopping experience with the relaunch of Starbucks digital storefront recently received a complete redesign to make shopping for coffee, tea and merchandise easier and more convenient. The relaunched site is part of the company's growing digital presence focused on connecting with customers in new ways and offering an elevated Starbucks Experience through digital channels.

Customers can explore and shop available products across eight featured categories: coffee, tea, equipment including coffee presses and tea pots, drinkware including mugs and tumblers, subscriptions for coffee and tea packages, gifts, Starbucks Cards and office coffee. Enhanced and key features include:

  • Subscription: Allows customers to schedule and manage a recurring delivery schedule of their favorite coffees and teas. Plus pre-orders for special items will also be available.
  • Coffee and Tea Tours: Five new tasting tours offer a great opportunity to explore the different dimensions of Starbucks coffees and teas. Coffee and Tea Tours feature different monthly delivery options and shipping is free, making them great gifts.
  • Starbucks Reserve™ coffees: offers customers across the U.S. access to Starbucks Reserve™ coffee, otherwise only available in the U.S. in select company-operated Starbucks stores. These exotic, rare, and exquisite coffees are hand-selected for their unique flavors and unusual locales around the world and are available in limited quantities.
  • Starbucks Card: Shop on the website using your registered Starbucks Card and earn Stars for every order as part of the My Starbucks Rewards program. Starbucks Cards may also be ordered as gifts.

"Shopping at the new site reflects the unique, rich experience customers enjoy in our stores while offering an expanded collection of coffees, teas and merchandise," said Stephen Gillett, chief information officer, executive vice president of Digital Ventures at Starbucks Coffee Company. "The redesign of Starbucks Store was driven by customer feedback and we're excited to share some of the best products from across the company with customers and give them the opportunity to shop online when it's most convenient for them."

In addition to the various resources and information available on the site, customers who shop on are eligible for exclusive promotions and can purchase products that are not available in Starbucks stores, including electrical brewing equipment, Starbucks® Natural Fusions, bulk quantities of Starbucks VIA® Ready Brew and other Starbucks® coffees, loose leaf Tazo® teas, and other unique products.

To recognize and reward customers who are My Starbucks Rewards Gold level members, is offering free two-day shipping now through Aug. 31 on any purchase. Eligible customers should input their My Starbucks Rewards credentials on the "My Starbucks Rewards" tab that's part of the My Account page. Additional information on My Starbucks Rewards loyalty program is available at

Starbucks Digital Ventures group worked with PFSweb,Inc. (NASDAQ: PFSW), a global e-commerce solution provider, to develop the customized site. PFSweb will provide ongoing support for the site including order fulfillment and marketing consulting services. In addition to e-commerce, the Digital Ventures business unit also oversees Wi-Fi, the Starbucks Digital Network and entertainment, as well as the enterprise-wide mobile strategy.

To learn more and shop online, visit Currently, ships to the United States, APO/FPO, and certain US Territories and Protectorates including Marshall Islands, US Virgin Islands, Micronesia, Guam, American Samoa, Northern Mariana Islands, and Palau.

About Starbucks Corporation

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest-quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at

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