At the Costa Rica Farmer Support Center, Starbucks research and development agronomist Sara Bogantes is fighting for the future of coffee.

On Dec. 8 the Starbucks Odyssey Beta experience, powered by Web3 technology, launched to a small group of waitlist members including customers and Starbucks partners in the U.S.

How did a coffee cup become a cultural icon? Let’s take a look back at 25 years of Starbucks holiday cups.