SEATTLE, June 28, 2010 - Starbucks VIAÂ® Iced Coffee from Starbucks Coffee Company (NASDAQ:SBUX) joins other refreshing made-to-order beverages at Starbucks stores in the U.S. and Canada. The introduction of the new iced coffee builds on the popularity and momentum of the Starbucks VIAÂ® product line, including its recent expansion into locations where groceries are sold in the U.S.
"Our customers are looking for refreshment that hits the spot during the hot days of summer," said Annie Young-Scrivner, Starbucks global chief marketing officer. "We're excited to give our customers new ways to enjoy StarbucksÂ® coffee, and Starbucks VIAÂ® Iced Coffee – a thirst-quenching complement to the Starbucks VIAÂ® portfolio – is perfect for iced coffee drinkers and a great addition to our summer beverage selection."
Starbucks VIAÂ® Iced Coffee is a special blend of medium roasted coffee and is made using 100 percent high-quality arabica beans that deliver the flavor you expect from a cup of StarbucksÂ® coffee. Lightly sweetened with cane sugar, Starbucks VIAÂ® Iced Coffee is a convenient and easy option for making iced coffee at home or on the go. It dissolves quickly in cold water and does not require special equipment or waiting for coffee to cool. Starbucks VIAÂ® Iced Coffee comes in single use sticks sized for a 16 fl. oz. water bottle. Available in 5-packs (SRP $5.95in U.S./SRP $6.95 in Canada), Starbucks VIAÂ® Iced Coffee is 100 calories per each 16 fl. oz. serving.
After 20 years in development, Starbucks launched VIAÂ® Ready Brew in September 2009, delivering customers a great cup of instant coffee that's rich and full-bodied like our fresh-brewed. The new iced version of the coffee is the latest innovation in the increasingly popular Starbucks VIAÂ® product line.
This summer, Starbucks VIAÂ® Iced Coffee joins Starbucks classic made-to-order favorites, including freshly brewed Iced Coffee with Milk, TazoÂ® Shaken Iced Passion™ Tea Lemonade and the however-you-want-it Caramel FrappuccinoÂ® blended beverage.
Starbucks also invites customers to take an afternoon break this summer and enjoy their favorite cold beverage with the return of the Treat Receipt. In participating Starbucks stores in the U.S. now through October 4, customers who make a purchase before 2 p.m. can purchase a Grande (16 fl. oz) cold beverage for just $2.00 (plus tax) after 2 p.m. that same day when they present their morning receipt.
About Starbucks Coffee Company
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at starbucks.com.