Starbucks VIA Ready Brew Flavored Coffee Now Available in U.S. and Canada

SEATTLE, October 05, 2010 - Beginning today, Starbucks (NASDAQ: SBUX) VIA® Ready Brew Flavored Coffees are available in Starbucks stores throughout the U.S. and Canada. To celebrate the newest addition to the Starbucks VIA® portfolio, Starbucks invites customers to come in and discover their favorite flavor. For a limited time, October 6 - 9, customers will receive a free tall (12 fl. oz) beverage of their choice when they purchase any of the four new flavors Vanilla, Mocha, Caramel, or Cinnamon Spice at participating stores in the U.S. and Canada.

Mike DeLaCruz, Starbucks Director of Research and Development, and Chandler Burr, scent critic, lead an exclusive scent and coffee tasting to discuss aromas of new Starbucks VIA Flavored Coffee, which launched today, Tuesday, October 5, 2010 in New York. Starbucks VIA Flavored Coffees are now available at Starbucks stores nationwide in the U.S. and Canada.

"Starbucks VIA® Flavored Coffees are inspired by some of our most popular beverage flavors and are the perfect balance of arabica coffee, natural flavor and sweetness," said Annie Young-Scrivner, Starbucks chief marketing officer. "We believe our customers will soon find their favorite on-the-go flavor once they taste the smooth sweet vanilla, rich mocha, buttery-smooth caramel, or the aromatic cinnamon spice blend."

Starbucks is the first company to offer a nationally branded instant coffee in the U.S. that uses only natural flavors and cane sugar no artificial ingredients. Unlike other flavored instant coffees, Starbucks VIA® Flavored Coffee consists of a blend of 100 percent natural roasted arabica coffee, sugar and natural flavors. Available in 6-packs $6.95 USD (8fl. oz servings) and $7.95 CAN (8 fl. oz servings); each packet makes a wonderfully balanced cup of coffee and is ideal for life-on-the-go.

About Starbucks VIA® Ready Brew

Innovating Starbucks VIA® Ready Brew and expanding the product line beyond the initial Italian Roast and Colombia coffees and into new channels remains a priority for Starbucks. Within one year, Starbucks launched four Starbucks VIA® products in the portfolio and expanded outside of the U.S. to Canada, the U.K., Japan, and the Philippines. In addition to Starbucks VIA® Flavored Coffees, the Starbucks VIA® portfolio now includes Starbucks VIA® Ready Brew Decaffeinated Italian Roast, launched last November, and Starbucks VIA® Iced Coffee, launched in July. Starbucks VIA® Ready Brew is available in more than 37,000 points of distribution in the U.S. including Starbucks stores; food, drug and mass merchandiser stores; foodservice accounts; and through e-commerce. In Canada, distribution of Starbucks VIA® includes company-operated and licensed locations as well as grocery locations such as Walmart, Loblaws, Safeway, and Metro adding more than 3,300 places where customers can find Starbucks VIA®. Starbucks VIA® is now available in more than 11,800 retail, grocery and convenience stores in Japan and 5,200 locations in the U.K.

About Starbucks Corporation

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest-quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at

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