Starbucks Shares Celebrated Traditions with the Return of the Holiday Season

SEATTLE, November 16, 2010 - Starbucks Coffee Company (NASDAQ: SBUX) today celebrates the launch of the holiday season in Starbucks stores nationwide with the arrival of Starbucks handcrafted holiday beverages in the iconic red cups. Starbucks invites customers to bring a friend to participating company-operated and licensed stores in the U.S. and Canada on Nov.18-21 from 2-5 p.m. to receive a free beverage when purchasing a holiday beverage of equal or lesser value, which includes the Caramel Brulée Latte, Peppermint Mocha, Gingerbread Latte, Eggnog Latte, Peppermint White Hot Chocolate and Peppermint Hot Chocolate. Also debuting today are the new Starbucks VIA Ready Brew Christmas Blend and Starbucks Christmas Blend Espresso Roast, as well as the celebrity-designed (STARBUCKS)RED Ceramic To-Go Cup and Card by Jonathan Adler.

"The holidays are all about enjoying celebrated traditions with the ones we love, and Starbucks joins in the spirit of the season as a welcoming place to share these moments," said Annie Young-Scrivner, global chief marketing officer, Starbucks Coffee Company. "Whether you visit your local Starbucks to share a favorite holiday beverage with a friend, or are looking for the perfect gift, our stores provide a gathering place to connect with your community and share holiday moments with those you love over a cup of coffee."

In addition to the special offer for holiday beverages available in participating company-operated and licensed stores in the U.S. and Canada from 2-5 p.m. on Nov. 18-21, Starbucks invites those in Chicago, Los Angeles and New York to celebrate the season today by visiting unique holiday pop-up experiences, where attendees can create and share a free personalized postcard – with a special "buy one, get one" offer for a Starbucks handcrafted beverage– to send greetings to friends and family. For more information on ways to share the season, visit

Delight in Starbucks Seasonal Holiday Coffees at Home or On-The-Go

Starbucks Christmas Blend returns today as one of the most beloved coffees in Starbucks portfolio, a tradition rooted in more than three decades of expertise and passion for coffee. Admirers of this traditional coffee can now enjoy this popular blend in a darker roast with the new Starbucks Christmas Blend Espresso Roast, a coffee with an intense flavor profile and unforgettable spicy finish, available at participating stores in the U.S. and Canada.

For those on-the-go this holiday season, Starbucks introduces the new Starbucks VIA Ready Brew Christmas Blend, providing a comforting taste of the holidays wherever you go. This latest addition to Starbucks VIA Ready Brew portfolio is now available at participating U.S., Canada, Japan, Philippines and UK retail locations.

Savor Each Moment with Starbucks® Holiday Beverages

The return of the iconic red cups also brings the beloved Starbucks® holiday beverages, including:

  • Caramel Brulée Latte – A holiday show stopper, this combination of rich caramel, espresso and steamed milk is topped with a cloud of whipped cream and shimmery caramel pieces.
  • Peppermint Mocha – For true peppermint fans, this combination of espresso with bittersweet chocolate, peppermint flavored syrup and steamed milk is topped by whipped cream and chocolate curls.
  • Gingerbread Latte – With the flavor of freshly baked gingerbread, this beverage combines espresso, gingerbread flavored syrup and steamed milk, topped by whipped cream and ground nutmeg.
  • Eggnog Latte – This wildly popular interpretation of holiday eggnog layers rich espresso with subtle spices, the perfect choice for chilly mornings or cozy afternoons.

A Convenient Gifting Destination for Anyone on Your List

In collaboration with designer Jonathan Adler, Starbucks introduces exclusive offerings including the limited-edition (STARBUCKS)RED Jonathan Adler Ceramic To-Go Cup and (STARBUCKS)RED Jonathan Adler Card. Customers can join Starbucks in giving back this holiday season as the company will contribute to the Global Fund to help fight AIDS in Africa with every purchase of (STARBUCKS)RED offerings. For last-minute gifts, fun stocking stuffers or just a personal treat, Starbucks has a variety of exceptional holiday merchandise, including beautiful coffee and tea gift sets, and the new Tazo® Joy™ tea in full-leaf form – Starbucks has just the right gift for anyone on your list.

About Starbucks Corporation

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest-quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at

About Starbucks Holiday Pop-Up Experiences

Starbucks will host holiday pop-up experiences open to the public in New York at Astor Place, in Los Angeles at The Grove and in Chicago at Pioneer Court on November 16 from 7a.m.-5p.m. (local time).

thumbnail for Meet the multidisciplinary Tlingit artist behind Starbucks new merch

Meet the multidisciplinary Tlingit artist behind Starbucks new merch