Starbucks Expands Presence in Japan Through Consumer Packaged Goods
TOKYO, July 12, 2010 - Starbucks Corporation (Nasdaq: SBUX) and Ajinomoto General Foods Inc. today announced the upcoming launch of a portfolio of new coffee products this autumn into grocery and convenience stores in Japan. This is the first time Starbucks coffee products will be available outside Starbucks retail stores in Japan. Starbucks will launch Starbucks ORIGAMIÂ® Personal Drip™ coffee, a convenient, single-use pour-over brewing system that allows customers to freshly brew a cup of Starbucks coffee wherever they are. Starbucks VIAÂ® Coffee Essence will also be available in grocery and convenience stores.
Starbucks ORIGAMIÂ® Personal Drip™ coffee is the first Starbucks single-use drip coffee product offered in the world. Invoking the artistry and hand-crafted nature of Japan's ancient art of origami, this innovative product allows customers to brew a single cup of Starbucks coffee at home that does not require any special equipment. Simply put the Starbucks ORIGAMIÂ® Personal Drip™ single-use brewer over a mug, pour in hot water, and the coffee is brewed into the mug. Starbucks ORIGAMIÂ® Personal Drip™ coffee is available in three blends; StarbucksÂ® House Blend, Breakfast Blend and Espresso Roast, and will be in stores in the Kanto area.
Starbucks VIAÂ® Coffee Essence is Starbucks first premium soluble coffee stick product in Japan, where more than 60 percent of total coffee sold is soluble.Â Launched in Starbucks coffeehouses in Japan in April 2010, Starbucks VIAÂ® Coffee Essence has become a popular and convenient product for coffee drinkers looking to enjoy Starbucks quality coffee anytime and anywhere. It is available in Colombia and Italian Roast, in grocery and convenience stores in the Kanto area.
The two companies announced the business agreement for at-home coffee products in Japan last May. These are the first products launching as part of this collaboration. In addition to Starbucks VIAÂ® Coffee Essence and Starbucks ORIGAMIÂ® Personal Drip™ coffee, roasted and ground packaged coffee will also be available in StarbucksÂ® House Blend, Breakfast Blend and Espresso Roast this autumn in grocery and convenience stores.
About Starbucks Coffee Company
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.
About Ajinomoto General Foods Inc.
Ajinomoto General Foods, Inc. is a 50:50 joint venture of Kraft foods Inc. and Ajinomoto Co., Inc. Established in 1973, Ajinomoto Co. offers a full-line of coffee products in Japan such as: Soluble, 3-in-1 coffee mix, Roasted and Ground, and Ready to drink beverages.
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