How did a coffee cup become a cultural icon? Let’s take a look back at 25 years of Starbucks holiday cups.

At Starbucks Tryer Center, as part of the Reinvention plan, baristas and Starbucks Support Center teams create and test ideas to make stores more efficient.

On Tuesday, the company announced new investments in partners during the quarterly earnings call, through a letter from ceo Howard Schultz, a video and more.