Budapest to Wake up to Starbucks

BUDAPEST, Hungary, June 18, 2010 - Starbucks Coffee has opened its first store in Hungary in the lively and popular WestEnd Mall.

AmRest Kavezo KFT, a joint-venture company between Starbucks Coffee International, Inc. a wholly-owned subsidiary of Starbucks Coffee Company (NASDAQ: SBUX), and AmRest Sp. z o.o., a wholly-owned subsidiary of AmRest Holdings S.E. (AmRest, WSE: EAT), will manage the daily operations.

"We have great respect for the longstanding and colorful Hungarian coffeehouse culture and are excited to become a part of the community," said Vladan Armus, Starbucks Brand President for Central and Eastern Europe. "Over the past few years, coffeehouses have regained their popularity in Hungary, and we look forward to introducing our customers to our high quality coffees and the unique Starbucks Experience.

"WestEnd Mall is a vibrant and dynamic location in the heart of Budapest where people love to shop and meet," continued Armus. "We think it will be an ideal location for people to enjoy a place where they can rest, relax and chat with friends over a great cup of coffee."

Starbucks and AmRest have worked together since 2008 opening stores together in the Czech Republic and Poland. They now operate 16 stores across the three markets.

"We are excited to open our first store in Hungary and are committed to being part of the community, a good neighbor and a force for bringing our partners (employees), customers and their communities together," said Buck Hendrix, president of Starbucks Europe, Middle East and Africa. "Our expansion into Hungary with our trusted partner AmRest is another positive step forward in growing our presence in markets that have a longstanding coffeehouse tradition throughout Central and Eastern Europe."

Customers in Budapest will be able to enjoy Starbucks full range of offerings including hot and cold beverages made from 100% Fairtrade certified espresso, brewed coffee, and a full range of Tazo Teas. Starbucks will also offer a selection of 16 different varieties of the world's finest whole bean arabica coffees sourced from farms across Latin America, Africa and Asia Pacific.

Starbucks will offer traditional coffeehouse fare like cakes, muffins, donuts, sandwiches and salads. Exclusive to Starbucks Hungary will be a selection of local favorites including Reform Triangle Sandwiches, Sausage Sandwiches and Pick Salami Sandwiches. Starbucks Hungary is very proud to feature Cheese PogÁcsa and Almond Nougat Cake baked by the treasured local patisserie, Gerbeaud Confectionery.

About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at

About AmRest

AmRest is the largest independent restaurant operator in Central and Eastern Europe. It manages KFC, Pizza Hut, Burger King, Starbucks, Applebee's, freshpoint and Rodeo Drive sites in Poland, the Czech Republic, Hungary, Bulgaria, Serbia and Russia. The company will operate Starbucks coffeehouses in Poland, Hungary and the Czech Republic. For more information, please visit

Photos/Multimedia?Gallery Available:

thumbnail for Starbucks to lead first-ever city-wide reusable cup project in California with NextGen Consortium 

Starbucks to lead first-ever city-wide reusable cup project in California with NextGen Consortium