Betacup Winners Announced Live Online

WHAT:    You’re invited to participate in a live announcement of the betacupchallenge winners. For the past 10 weeks, this online contest has engaged creative thinkers in solving the disposable cup waste problem through open collaboration.

Join the betacuporganizers, together with contest sponsor Starbucks Coffee Company, platform partner Jovoto, media partners Core77, and a selection of the betacupjudges for a live-streamed presentation of the awards.

The entrant who submitted the most innovative idea will receive a $10,000 cash prize. In addition, entrants whose ideas are among the top five selected by the community of collaborators will each be awarded a $2,000 cash prize.

During the event, organizers will share insights gained from the contest and discuss plans for the future.

How to get involved:
  1. Become a fan on Facebook ( or a follower on Twitter ( for updates about the betacup’s ongoing efforts
  2. Use #betacupwinners to submit questions via Twitter for the live online conversation
  3. Subscribe to the betacup’s channel on Livestream (

WHY:    the betacup’sgoal: Find the best ideas to reduce paper cup consumption and help bring these ideas to life.

Starbucks goal: To ensure 100 percent of its cups are reusable or recyclable by 2015.

WHO:    Shaun Abrahamson, Toby Daniels, and Marcel Botha of the betacup,and Jim Hanna, Starbucks director of Environmental Impact

WHEN:    Thursday, June 17th at 3pm EST

WHERE:  CONTACT:   Toby Daniels                                
                    the betacup                
                    (347) 602 1244                   

thumbnail for Starbucks support of small businesses

Starbucks support of small businesses