Starbucks VIA Ready Brew Launches on easyJet Airline Across Selected Routes in United Kingdom and Spain
LONDON, April 21, 2009 - Starbucks (NASDAQ:SBUX) announced today that customers of easyJet, the UK's largest airline, will be able to purchase Starbucks VIA™ Ready Brew on flights out of U.K. Newcastle, Stansted, Gatwick airports, as well as, Madrid airport, beginning May 1.
For the first time, easyJet customers will be able to purchase a great cup of Starbucks coffee while truly on-the-go. Starbucks VIA™ Ready Brew is naturally-roasted coffee, with no by-products giving coffee lovers the rich flavor they expect from brewed Starbucks coffee, in an instant. The convenient packet of instant and micro-ground beans makes coffee on-the-go a simple and delicious experience. Starbucks VIA™ is Shared Planet™ verified, meaning that the coffee comes from farmers and suppliers who follow the company's exacting sourcing guidelines.
Rob Pickering, easyJet's In-Flight Category Manager, said: "This is a significant step forward for the easyJet in-flight Product range, it coincides at the exciting time when our fresh food range has been transformed to suit local country markets. By serving Starbucks on board, our passengers will never need to be without great coffee or hot drinks."
Rupert Lawrie, director of Business Alliances & Licensing, Starbucks UK & Ireland commented: "Offering Starbucks VIA Ready Brew to easyJet passengers provides us with a great opportunity to ensure new and existing Starbucks customers get the chance to experience high quality coffee in an instant."
In addition to Starbucks VIA™, easyJet customers will also be able to purchase a selection of four Tazo teas (English Breakfast, Earl Grey, Refresh and Passion varieties) and Starbucks Gourmet Hot Cocoa.
Portioned into single-serve packets, Starbucks VIA™ Ready Brew is available in two flavors – bold, nutty Columbia and smooth, rich Italian Roast. The Starbucks VIA™ Ready Brew ritual is simple. Tear the sachet. Add the contents to a cup, and then add hot (or cold) water. Stir and Starbucks VIA™ Ready Brew is ready in an instant. The perfect choice for a quality cup of coffee while traveling. easyJet is the first location outside of Starbucks stores in UK where VIA™ Ready Brew is available.
In the U.S. Starbucks VIA™ Ready Brew is available in Illinois and Seattle-area Starbucks stores and available for national distribution by ordering at StarbucksVia.com (U.S. shipment only). It is also available at Costco and Target stores in Seattle and Illinois.
Starbucks VIA™ Ready Brew, will be priced at £2.10 on easyJet flights (approximately US $3). Tazo teas (English Breakfast, Earl Grey, Refresh and Passion varieties) will be priced at £2.00 (approximately US $2.95).
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.