Starbucks Ice Cream Invites Facebook Users to Treat Friends and Family

SEATTLE and ENGLEWOOD CLIFFS, N.J. – July 6, 2009 – There’s no better ingredient for creating the perfect summer day than ice cream; research has actually proven ice cream is the food most likely to bring a smile to people’s faces.* In celebration of National Ice Cream Month, Facebook users have the chance to share 280,000 free pints of super-premium Starbucks® ice cream.

Over a two-week period, from July 6-19, 20,000 pints of Starbucks® ice cream will be available each day. Beginning at 12:00 a.m. EST on July 6, Facebook users can visit http://apps.facebook.com/starbucksicecream/, log in and follow easy instructions to share a coupon redeemable for a free pint of any Starbucks® ice cream flavor. Participants can treat others or – if the temptation is too great – indulge themselves by claiming one of just over 800 coupons available at the top of each hour.

Considering a whopping 90 percent of American households enjoy ice cream,** Starbucks® ice cream is an ideal way for Facebook users to surprise and delight friends and family.

Starbucks® ice cream is made with high-quality, all-natural ingredients and is available by the pint at grocers and convenience stores across the U.S. Inspired by some of consumers’ favorite Starbucks® beverages, Starbucks® ice cream is offered in four delicious flavors: Caramel Macchiato (swirled Coffee and Vanilla ice creams with ribbons of golden caramel); Mocha Frappuccino® (swirled Coffee and Chocolate ice creams); Java Chip Frappuccino® (Coffee ice cream with dark chocolaty chunks); and Coffee (swirled Coffee and Espresso ice creams).

To learn more about the Starbucks® ice cream Facebook giveaway, visit http://apps.facebook.com/starbucksicecream/. For further details about Starbucks® ice cream, please visit www.starbucksicecream.com.

More Ice Cream Facts**
  • July was declared National Ice Cream Month in 1984 by then President Reagan; the third Sunday of the month (Sunday, July 19 this year) is designated National Ice Cream Day.
  • ‘Tis the season: Ice cream sales in the summer months are 30 percent higher than the rest of the year.***
  • What a day for a sundae: Out of all of the days of the week, most ice cream is purchased on Sunday.
  • It takes, on average, 50 licks to finish a single scoop of ice cream.

In September 2008, Starbucks and Unilever signed an exclusive licensing agreement for the manufacturing, marketing and distribution of Starbucks® ice cream. The new, super-premium Starbucks® ice cream line began rolling into grocery and convenience stores across the U.S. this past spring.    
*According to a Unilever-sponsored study conducted by researchers at the University of Amsterdam
**According to the International Dairy Foods Association (IDFA)
***According to the makers of Starbucks® ice cream


 
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Starbucks drinks around the world are what summer travel dreams are made of