SEATTLE, October 30, 2009 - Starbucks (NASDAQ:SBUX) today announced its new customer loyalty card program called My Starbucks Rewards, which will launch on Dec. 26, 2009 in all U.S. Starbucks stores. Consolidating the two current popular programs, Starbucks Card Rewards and Starbucks Gold card, the new streamlined program delivers value with no annual fee, allows members to use one registered card (any Starbucks Card) and provides customized rewards that increase with frequency of use. Benefits are offered in levels that accumulate including:
"Our Starbucks Card Rewards and Gold Card programs have been successful, but the more than three million members have asked us to create a simpler, easier to access program that rewards them based on their frequency," said Terry Davenport, senior vice president, marketing, Starbucks Coffee Company. "We believe the new My Starbucks Rewards program, which is free at all levels, will help deepen our relationship with our most loyal customers while also encouraging more customers to join the program."
Current registered members of Starbucks Gold and Starbucks Card Rewards will be automatically enrolled beginning in January 2010 at the appropriate level in My Starbucks Rewards. Starbucks Gold card members whose memberships are due to expire this year will have their memberships – and their 10 percent discounts – extended through Dec. 31, 2009. All other registered Starbucks Gold card members who signed up after Jan. 1, 2009, will continue to enjoy their discount for their full membership term of 12 months and will automatically transition into the Gold Level of the new program upon expiration.
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.