Sales of (STARBUCKS)RED Products Generate Funds to Help Communities Where Farmers Live

SEATTLE, July 31, 2009 – Starbucks Coffee Company (NASDAQ: SBUX):

WHAT: Less than a year after Starbucks Coffee Company (NASDAQ: SBUX) announced a multi-year partnership with (RED)™, the company is proud to announce that contributions from millions of daily purchases of (STARBUCKS)RED products have generated contributions equal to more than 5 million daily doses of antiretroviral medicine to help fight AIDS in Africa. 

Through the partnership, launched as part of the Starbucks™ Shared Planet™ commitment to communities, the Starbucks and (PRODUCT) RED relationship:

  • Started with a selection of beverages that contributed five cents to the Global Fund from each drink purchased. 
  • All beverages turned (RED) on World AIDS Day on December 1, 2008. 
  • Launched the (STARBUCKS)RED Card, which Starbucks contributes five cents from every purchase made with the card to the Global Fund,
  • (STARBUCKS)RED whole bean coffee and (STARBUCKS)RED Soft Touch Tumbler – purchase of either items results in $1 contribution from Starbucks directly to the Global Fund. 
  • Starbucks will continue to introduce various (RED) products in the future to sustain a significant contribution to the Global Fund on behalf of Starbucks and our customers. 
WHY: Starbucks partnership with (PRODUCT)RED reinforces the company’s ongoing commitment to the people and communities that grow its coffee.  This is a key component of Starbucks™ Shared Planet™, the company’s approach to doing business responsibly.  Starbucks currently buys coffee from ten African countries including Burundi, Cameroon, Congo, Ethiopia, Kenya, Malawi, Rwanda, Tanzania, Uganda and Zambia. 
WHERE: 
(STARBUCKS)RED coffee products are available in participating Starbucks coffeehouse locations in the U.S. and Canada.  Learn more about (STARBUCKS)RED at www.starbucks.com/RED.  
 

 

 

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