Sales of (STARBUCKS)RED Products Generate Funds to Help Communities Where Farmers Live
SEATTLE, July 31, 2009 - Starbucks Coffee Company (NASDAQ: SBUX):
WHAT:Â Less than a year after Starbucks Coffee Company (NASDAQ: SBUX) announced a multi-year partnership with (RED)™, the company is proud to announce that contributions from millions of daily purchases of (STARBUCKS)RED products have generated contributions equal to more than 5 million daily doses of antiretroviral medicine to help fight AIDS in Africa.Â
Through the partnership, launched as part of the Starbucks™ Shared Planet™ commitment to communities, the Starbucks and (PRODUCT) RED relationship:
- Started with a selection of beverages that contributed five cents to the Global Fund from each drink purchased.Â
- All beverages turned (RED) on World AIDS Day on December 1, 2008.Â
- Launched the (STARBUCKS)RED Card, which Starbucks contributes five cents from every purchase made with the card to the Global Fund,
- (STARBUCKS)RED whole bean coffee and (STARBUCKS)RED Soft Touch Tumbler – purchase of either items results in $1 contribution from Starbucks directly to the Global Fund.Â
- Starbucks will continue to introduce various (RED) products in the future to sustain a significant contribution to the Global Fund on behalf of Starbucks and our customers.Â
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