Sales of (STARBUCKS)RED Products Generate Funds to Help Communities Where Farmers Live

SEATTLE, July 31, 2009 – Starbucks Coffee Company (NASDAQ: SBUX):

WHAT: Less than a year after Starbucks Coffee Company (NASDAQ: SBUX) announced a multi-year partnership with (RED)™, the company is proud to announce that contributions from millions of daily purchases of (STARBUCKS)RED products have generated contributions equal to more than 5 million daily doses of antiretroviral medicine to help fight AIDS in Africa. 

Through the partnership, launched as part of the Starbucks™ Shared Planet™ commitment to communities, the Starbucks and (PRODUCT) RED relationship:

  • Started with a selection of beverages that contributed five cents to the Global Fund from each drink purchased. 
  • All beverages turned (RED) on World AIDS Day on December 1, 2008. 
  • Launched the (STARBUCKS)RED Card, which Starbucks contributes five cents from every purchase made with the card to the Global Fund,
  • (STARBUCKS)RED whole bean coffee and (STARBUCKS)RED Soft Touch Tumbler – purchase of either items results in $1 contribution from Starbucks directly to the Global Fund. 
  • Starbucks will continue to introduce various (RED) products in the future to sustain a significant contribution to the Global Fund on behalf of Starbucks and our customers. 
WHY: Starbucks partnership with (PRODUCT)RED reinforces the company’s ongoing commitment to the people and communities that grow its coffee.  This is a key component of Starbucks™ Shared Planet™, the company’s approach to doing business responsibly.  Starbucks currently buys coffee from ten African countries including Burundi, Cameroon, Congo, Ethiopia, Kenya, Malawi, Rwanda, Tanzania, Uganda and Zambia. 
(STARBUCKS)RED coffee products are available in participating Starbucks coffeehouse locations in the U.S. and Canada.  Learn more about (STARBUCKS)RED at  



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