Today at the legendary Presidente Masaryk Starbucks store, Starbucks (NASDAQ: SBUX) and PepsiCo (NYSE: PEP) celebrated the launch of Starbucks® bottled Frappuccino® ready-to-drink (RTD) coffee beverages with a historic toast. The rich and creamy coffee beverage is now available for the first time in Mexico at select grocery and convenience stores, allowing consumers to enjoy the Starbucks Experience anywhere, anytime.
"Starbucks® bottled Frappuccino® coffee drink offers customers in Mexico the authentic experience of Starbucks® coffee whether they are at home, stuck in traffic or at the office," said Gerry Lopez, president of Starbucks Global Consumer Products Group. "We look forward to continuing the successful International Coffee Partnership (ICP) between Starbucks and Pepsi with the launch of this premium coffee beverage across Mexico."
"It is a pleasure to work with an innovative company that strives to offer consumers the best quality and products on the market," said Diego Cosio, President of Pepsi International. "We are thrilled to introduce Starbucks® bottled Frappuccino® across Mexico."
Starbucks® bottled Frappuccino® coffee drink is made with authentic Starbucks® Italian Roast coffee, which is a medium-bodied blend of Latin American coffees. When blended with milk and the right amount of sweetness, it provides an irresistible taste experience, highlighted by the sweet, slightly smoky flavor of the Italian Roast coffee.
"The distribution around this new ready-to-drink product is to offer the opportunity to enjoy the great flavor of the Starbucks® bottled Frappuccino® coffee drink in every place at every moment, taking the third place experience to every one," said Richard DePencier, vice president of Starbucks Global Consumer Products.
Starbucks® bottled Frappuccino® coffee drink is available in each of the 231 Starbucks stores in Mexico, and can also be found in grocery, club and convenience stores. The three flavors featured will be Coffee, Mocha and Vanilla.
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com
About Starbucks Coffee Mexico
Starbucks arrived in Mexico in 2002 through a partnership with Mexican company ALSEA (MSE: ALSEA*). Alsea is also responsible of the operations in Mexico of Domino´s Pizza, Chilis, Popeyes, International Food Distributor (DIA) and part of Burger King. Starbucks Coffee Mexico currently represents the brand with the highest growth on the market.
PepsiCo (NYSE: PEP) is one of the world's largest food and beverage companies, with 2007 annual revenues of more than $39 billion. The Company employs approximately 185,000 people worldwide, and its products are sold in approximately 200 countries. Its principal businesses include Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. The PepsiCo portfolio includes 18 brands that generate $1 billion or more each in annual retail sales. PepsiCo's commitment to sustainable growth, defined as Performance with Purpose, is focused on generating healthy financial returns while giving back to communities the Company serves. This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing the Company's impact on the environment through water, energy and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent. PepsiCo is listed on the Dow Jones Sustainability North America Index and the Dow Jones Sustainability World Index. For more information, please visit www.pepsico.com.