Starbucks Card Rewards Puts Extra Value In Your Wallet

Look in your wallet. It is probably in there somewhere. That Starbucks Card you received as a gift is about to surprise and delight you all over again. Starbucks today announced new benefits with its Starbucks Card Rewards program, transforming one of the industry's most popular cards given as a gift into a card that offers extra value and benefits for joining the program and making purchases with your reloadable Starbucks Card.

"Starbucks Card Rewards is a way to help you enjoy something special at a time when budgets are tight," said Brad Stevens, vice president, Starbucks Customer Relationship Management. "Our customers have let us know that they want to be recognized for choosing Starbucks. We'd like to thank them in simple ways that can provide value every time they visit us and use their Starbucks Card."

Starting today, Starbucks Card holders who join the rewards program online at by July 14 will receive a complimentary beverage of their choice and all members can now enjoy up to two consecutive hours of complimentary AT&T Wi-Fi daily in Company-operated U.S. stores. This new benefit joins other money saving offers that can be enjoyed every day, including:

  • Select complimentary syrup and milk options;
  • Hot and iced brewed coffee refills on the house during your visit;
  • Complimentary tall beverage of your choice with the purchase of one pound of whole bean coffee.

To participate in the program, customers can load a new Starbucks Card with $5 or more or take an existing Starbucks Card and join the program by visiting Customers must use their Starbucks Card for purchases to receive benefits.

The new reward of complimentary Wi-Fi service for registered card holders who sign up with AT&T is the result of an agreement between Starbucks and AT&T to deliver AT&T Wi-FiSM at Wi-Fi enabled company-operated Starbucks locations across the U.S. Starbucks and AT&T are currently engaged in a national roll out of AT&T Wi-FiSM and will bring the service to every participating Wi-Fi enabled Starbucks location in the U.S. by the end of calendar year 2008.

Join the Starbucks Rewards Program Today

Customers who join the Starbucks Rewards program online before July 14, 2008 will receive a postcard in the mail for a complimentary beverage of their choice at participating Starbucks stores in the U.S. and Canada. Customers are encouraged to log on to and follow these steps to start enjoying everyday values:

  • Step 1: Visit
  • Step 2: Click on "Join Rewards Today"
  • Step 3: Follow steps to create an account or log-in to your existing account and add a card
  • Step 4: Use your Starbucks Card to make all of your purchases at Starbuck
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5 things to know about first-ever Starbucks Promises Day