Starbucks Brings Paris to Taiwan with Launch of Starbucks Discoveries Paris Chilled Cup Coffee
Starbucks Corporation (NASDAQ: SBUX) launched today in Taiwan Starbucks Discoveries® Paris (Café au Lait) coffee drink, a new, no-sugar-added offering in the Starbucks Discoveries® chilled cup series. The new ready-to-drink Starbucks Discoveries® Paris (Café au Lait) chilled cup coffee is the first of its kind in the Taiwan market. Starbucks Discoveries® Paris (Café au Lait) blends the flavors of Starbucks® Espresso Roast coffee and milk to create an authentic Starbucks Experience that can be enjoyed anywhere and anytime.
"Starbucks Discoveries® Paris (Café au Lait) chilled cup coffee was developed specifically for the consumer taste preferences in the Taiwan market," says Rich DePencier, vice president, Global Consumer Products International. "In addition to using the same high-quality coffee that is found in all our Starbucks retail stores, Discoveries® Paris (Café au Lait) coffee drink has no sugar added and is perfect for coffee lovers who prefer a less-sweet taste."
Similar to Starbucks Discoveries® Seattle (Latte), Milano (Espresso), and Qandi® (Caramel) chilled cup coffees, Starbucks Discoveries® Paris (Café au Lait) chilled cup coffee contains only the highest quality arabica coffee beans. Also in line with the other Starbucks Discoveries® chilled cup coffees, Discoveries® Paris (Café au Lait) chilled cup coffee packaging provides a window into the city's life and features a cityscape of Paris. Additionally, a signature green straw comes with the product for easy and enjoyable sipping.
"Starbucks Discoveries® chilled cup coffees have been extremely well received since their launch in September 2005," says John Hsu, president of Starbucks Taiwan. "These authentic coffee products have not only created a premium category, but the introduction of Starbucks Discoveries® Paris (Café au Lait) chilled cup coffee also reinforces our position in the premium ready-to-drink coffee market."
Coffee lovers can attend sampling events in major cities throughout Taiwan as Starbucks drives its signature Starbucks Discoveries® Mobile Café around the country. The first of these sampling events will be on May 31 at Shinkong Mitsukoshi Deptartment Store. Customers will receive samples of the new beverage and discover Paris in Taiwan. They will also have the chance to participate in a Parisian art activity and win prizes. More exciting games and prizes are available online at: http://www.starbucks.com.tw/event/discoveries/default.asp.
Starbucks Discoveries® Paris chilled cup coffee will be available for approximately NT$45 (220mL cup) at all major convenience stores in Taiwan.
About Starbucks Discoveries® Chilled Cup Coffee
Starbucks Discoveries® is a fresh, chilled cup coffee that is part of the ready-to-drink category in Taiwan. The product was developed specifically for the Taiwan market and consumer taste preferences using the same high-quality coffee that is found in all Starbucks retail stores.
Starbucks Discoveries® chilled cup coffees allow us to be where our customers want us to be when they want quality coffee, thereby enhancing the relationship with our customers. Starbucks Discoveries® chilled cup coffees provide consumers with a chance to discover something new.
Starbucks Discoveries® Seattle (Latte) was inspired by Starbucks hometown of Seattle, Washington, USA where Starbucks opened its first store in 1971. Starbucks Discoveries® Milano (Espresso) was inspired by the beautiful city of Milan, Italy where the first espresso maker was made and where espresso continues to be an important part of the culture and heritage of the city. Starbucks Discoveries® Qandi® (Caramel) was inspired by the Island of Crete, Greece which is credited for bringing the first taste of buttery and smooth caramel to the world. Starbucks Discoveries® Paris (Café au Lait), was inspired by the deeply rooted café culture in Paris, France where the coffee experience is as equally rich.
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with over 16,000 stores in 44 countries, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.