As temperatures climb and days stretch, Starbucks (NASDAQ:SBUX) iconic green umbrellas are popping open on our storefronts across the country. This summer season, Starbucks blends the nostalgic flavors of summer with refreshment to handcraft an array of new beverages. In addition, the Starbucks green umbrella will represent a season of change with the signature celebrity "Green Umbrellas for a Green Cause" campaign and auction.
"Green Umbrellas for a Green Cause"
Enjoy sipping an Orange Cr?me Frappuccino® blended cr?me under a Starbucks iconic umbrella this summer. These umbrellas will not only keep you cool but will also help make the world a little greener. To kick off the start of summer, top Hollywood celebrities who share Starbucks passion for the environment have transformed a series of Starbucks green umbrellas into works of art. Celeb designers who have fashioned the umbrellas to reflect the theme of "Be Green this Summer" include America Ferrera, Chad Lowe, Lance Bass, Lawrence Bender, Jo Frost and many others across the country.
These celebrity signature umbrellas will be auctioned to the public beginning May 21. Go to www.starbucks.com today for complete details. The proceeds from the "Green Umbrellas for a Green Cause" auction will be donated to Global Green USA -- a national leader in advocating for smart solutions to global warming. In addition Starbucks will make a $25,000 donation to Global Green USA. To learn more about Global Green go to www.globalgreen.org.
Over the past two years Starbucks has been proud to support Global Green USA's efforts to educate the public about global warming. Starbucks recently collaborated with Global Green USA to develop and launch Planet Green Game (www.planetgreengame.com) -- an interactive, educational online game that educates players about climate change through engaging game play and advocates individual action by encouraging players to become part of the solution.
Let's Meet at Starbucks and drink in the evocative tastes of orange
Starbucks has added a twist of innovation to the refreshingly familiar summer flavor, orange. To be enjoyed hot or cold, blended or iced, customers will be delighted to taste the new Orange Mocha or Orange Cr?me Frappuccino® blended cr?me. Starbucks is also excited to offer all Frappuccino® blended cr?me beverages in a new light version -- with 1/3 fewer calories. This includes the zesty new Orange Cr?me Frappuccino® blended cr?me and the classic favorite Strawberries & Cr?me Frappuccino® blended cr?me.
Summer kicks off at Starbucks on May 15. Stop by your favorite store to taste the refreshingly familiar flavors of summer and visit www.starbucks.com to find out how you can bid on the celebrity-designed umbrellas to support Starbucks "Green Umbrellas for a Green Cause" campaign.