The only instant coffee with the signature taste of Starbucks, now with new packaging.

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With the great aroma, body and flavor customers have come to expect from Starbucks for more than 40 years, Starbucks VIA® Instant Coffees offer the signature taste of Starbucks, instantly.

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Made with 100 percent arabica beans, Starbucks VIA® Instant delivers a rich, delicious cup of black coffee, seasonal favorites and Starbucks VIA® Instant Lattes including new Starbucks VIA® Instant Caramel Latte.

New Starbucks VIA® Instant Caramel Latte combines caramel flavor with natural dairy and Starbucks 100% arabica coffee. Inspired by Starbucks handcrafted caramel beverages.

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Starbucks Corporation

The only instant coffee with the signature taste of Starbucks, now with new packaging.

Starbucks VIA Instant and New Starbucks VIA Instant Caramel Latte

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https://stories.starbucks.com/press/fact-sheets/

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Fact Sheet: Starbucks VIA Instant and New Starbucks VIA Instant Caramel Latte

https://stories.starbucks.com/press/2015/fact-sheet-starbucks-via-instant-and-new-starbucks-via-instant-caramel/

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Starbucks is introducing a new handcrafted espresso beverage – the Flat White – as a core menu offering in participating Starbucks® stores in the US and Canada. Starbucks customers in other markets have enjoyed this Australian-born espresso classic for years, and the company's coffee team is thrilled to bring this coffee-lovers' favorite to customers in the U.S and Canada.

The Flat White brings the quality and craft of Starbucks® espresso to the forefront, perfectly suited for the growing sophistication of today’s coffee drinkers who value the artistry and craft that goes into a perfect cup.

The Starbucks® Flat White is an espresso beverage made with two ristretto shots, combined with a thin layer of velvety steamed whole milk and finished with a latte art dot. A ristretto shot delivers a sweeter, more intense coffee flavor.

Starbucks baristas perfectly steam milk into creamy micro-foam and carefully free pour to allow the espresso to rise to the top of the beverage for a bold coffee flavor with a sweeter finish. Patterns or “latte art” can be made in the top of the cup with the contrasting colors of the coffee and milk.

The Flat White joins the core espresso line-up of beverages like the Doppio Espresso, Espresso Macchiato, Caffé Americano, Caffé Latte and Cappuccino.

Fact Sheet: Starbucks Flat White - Starbucks Stories

Starbucks is introducing a new handcrafted espresso beverage – the Flat White – as a core menu offering in participating Starbucks® stores in the US and Canada.

https://stories.starbucks.com/press/2015/fact-sheet-starbucks-flat-white/

Fact Sheet: Starbucks Flat White

With the start of 2015 and knowing an increasing number of people are looking for ways to get vegetables into their diet[1], Evolution Fresh conducted the Green Juice Habits Study to understand consumers’ green juice consumption. Here’s what was found:

More than 2 in 5 of those in the U.S have tried Green Juice

Forty-three percent of consumers have tried green juice, with millenials being the most green-curious generation:

63 percent of millenials have tried green juice (vs. 43 percent of the general population)

51 percent of Gen Xers have tried green juice

29 percent of boomers have tried geeen juice

It's what's inside the bottle that counts

Green juice drinkers are looking to see what’s in the bottle – 86 percent look at the ingredient label before taking a sip. 

Nearly 80 percent of millennials (78 percent) who have heard of geen juice check the ingredient label (vs. 67 percent of the general population)

[1] According to the 2014 Food &amp; Health Survey: Consumer Attitudes toward Food Safety, Nutrition &amp; Health, commissioned by the International Food Information Council. As in 2013, eating more fruits and vegetables is the most common effort Americans report taking to improve their diets. Nearly one out of three consumers have begun eating more fruits and vegetables within the past year, and just over half have been trying to do it more than a year

Fact Sheet: Evolution Fresh Green Juice Habits Study - Starbucks Stories

Fact Sheet: Evolution Fresh Green Juice Habits Study

With the start of 2015 and knowing an increasing number of people are looking for ways to get vegetables into their diet.

https://stories.starbucks.com/press/2015/fact-sheet-evolution-fresh-green-juice-habits-study/

Since opening our first store in Seattle’s Pike Place Market more than 40 years ago, we’ve brought customers small batches of extraordinary coffee such as bright Chanchamayo from the highlands of Peru or smooth Bourbon Santos from Brazil.

In 1996, we began to highlight small quantities of exceptional coffee with the Starbucks® Limited Edition program and in 2004, we offered the best single-origin coffees as Black Apron Exclusives® starting with a rare 100 percent Kona coffee.

In 2010, the program evolved into Starbucks Reserve® and today, these special, limitedavailability coffees are the foundation of the Starbucks Reserve™ Roastery and Tasting Room.

Fact Sheet: Starbucks Reserve Roastery and Tasting Room; The Coffee - Starbucks Stories

Fact Sheet: Starbucks Reserve Roastery and Tasting Room; The Coffee

Starbucks sources only Arabica coffee from more than 30 countries from around the world. Its broad range of farmers, co-operatives and suppliers offer a vast ecosystem to supply coffee in small quantities and at scale.

https://stories.starbucks.com/press/2014/fact-sheet-starbucks-reserve-roastery-and-tasting-room-the-coffee/

The art of roasting is what first attracted us to coffee; it’s an expertise that we’ve been perfecting ever since opening our original Pike Place Market store, and it’s an art we’ve practiced every day since.

From the carefully-sourced, smalllot beans, to unsurpassed roasting expertise, to our highly-skilled Coffee Masters, there’s decades of history and knowledge that goes into every cup at the Roastery. It is a fine art learned only after years of experience.

With over 40 years of roasting expertise, we’ve learned that each coffee bean requires a unique balance of temperature and time to reach its individual flavor – what is commonly referred to as the “roast curve.”

Our Master Roasters consider every coffee and harvest individually, formulating a roast that brings out the most desirable flavors and highlights the complexities of each small batch.

Fact Sheet: Starbucks Reserve Roastery and Tasting Room; The Craft - Starbucks Stories

Fact Sheet: Starbucks Reserve Roastery and Tasting Room; The Craft

The art of roasting is what first attracted us to coffee; it’s an expertise that we have been perfecting ever since opening our original Pike Place Market store, and it’s an art we have practiced every day since.

https://stories.starbucks.com/press/2014/fact-sheet-starbucks-reserve-roastery-and-tasting-room-the-craft/

Starbucks stores serve as a third place, inspiring moments of connection around the world. Designed as a fully immersive, all sensory experience, the Starbucks Reserve® Roastery and Tasting Room is the future of the coffeehouse. 

Created to bring customers closer to coffee than ever before, each aspect of the Roastery was chosen with intention, handcrafted to reflect the journey of coffee – from the moment the farmer picks the cherry to when it is poured into the cup. Its open space allows customers to explore their environment, moments of discovery that encourage curiosity.

A modern interpretation, the Starbucks Reserve® Roastery and Tasting Room honors the integrity of the journey - beautifully, sustainably and with care.

Fact Sheet: Starbucks Reserve Roastery and Tasting Room; Customer Experience - Starbucks Stories

Fact Sheet: Starbucks Reserve Roastery and Tasting Room; Customer Experience

Starbucks stores serve as a third place, inspiring moments of connection around the world.

https://stories.starbucks.com/press/2014/fact-sheet-starbucks-reserve-roastery-and-tasting-room-customer-experience/

Over two years in the making, the Starbucks Reserve® Roastery and Tasting Room opens on December 5, 2014 in the Capitol Hill neighborhood of Seattle, WA.

Just blocks away from where it all began at Pike Place Market in 1971, the Roastery embodies Starbucks passion for coffee in an unprecedented experience that will bring customers on a journey of discovery and closer to coffee than ever before.

A homage to the craft of roasting, the art of brewing and exploration of taste, this iconic destination celebrates Starbucks Reserve® an ultra-premium line of coffees that are among the most rare, limited availability coffees from around the world. Every cup of coffee we’ve served since 1971 has brought us here.

Fact Sheet: Starbucks Reserve Roastery and Tasting Room; At-a-Glance - Starbucks Stories

Fact Sheet: Starbucks Reserve Roastery and Tasting Room; At-a-Glance

https://stories.starbucks.com/press/2014/fact-sheet-starbucks-reserve-roastery-and-tasting-room-at-a-glance/

Part of reinventing the coffeehouse experience, was creating a new retail experience unlike anything customers have seen from Starbucks before.

The retail offerings at the Starbucks Reserve® Roastery and Tasting Room were both designed by Starbucks and commissioned by local artists, designers and brands that we believe in and that reflect our brand philosophy.

Focused on discovery, the selection is curated in the same way guests will discover coffee in the Roastery – artful, unique, artisan. From pieces created exclusively for Roastery to the serve ware behind the bar, everything was carefully chosen to create a pivotal moment in Starbucks history.

Fact Sheet: Starbucks Reserve Roastery and Tasting Room; Merchandise - Starbucks Stories

Fact Sheet: Starbucks Reserve Roastery and Tasting Room; Merchandise

https://stories.starbucks.com/press/2014/fact-sheet-starbucks-reserve-roastery-and-tasting-room-merchandise/

Seattle is a city with a deep history in culture and a passion for coffee. We opened our first store in the historic Pike Place Market, and we are honored to open the first-ever Starbucks Reserve® Roastery and Tasting Room in this community of sourcing, roasting and brewing enthusiasts, at the heart of where it’s all happening – Capitol Hill.

The Roastery is a celebration of where we’ve been and where we’re going. We’ve drawn inspiration from our coffee expertise, Seattle’s history, and the energetic spirit of the Capitol Hill neighborhood.

That’s why we’ve teamed up with acclaimed Seattle chef, Tom Douglas, to create food offerings inspired by Starbucks Reserve® coffees, honoring our collective roots in Pike Place Market.

Here there is something for everyone—from the moment we open our doors in the morning, during the lunch hour or an evening gathering. It’s also why the Roastery was constructed from locally-sourced materials whenever possible and features craftsman merchandise from our favorite local artisans.

Fact Sheet: Starbucks Reserve Roastery and Tasting Room; Community - Starbucks Stories

Fact Sheet: Starbucks Reserve Roastery and Tasting Room; Community

Seattle is a city with a deep history in culture and a passion for coffee.We opened our first store in the historic Pike Place Market, and we are honored to open the first-ever Starbucks Reserve® Roastery and Tasting Room in this community.

https://stories.starbucks.com/press/2014/fact-sheet-starbucks-reserve-roastery-and-tasting-room-community/

For the first time ever, customers have a chance to win Starbucks for Life! From December 2, 2014 through January 5, 2015, customers who pay using a Starbucks Card (registration not required) can enter the Starbucks® It’s a Wonderful Card Ultimate Giveaway for a chance to win a variety of prizes, including a lucky few who will win the grand prize, Starbucks for Life.*

This holiday season, by swiping a Starbucks Card or paying with a mobile device, customers will receive a receipt with a unique sweepstakes code that can be entered online at <a href="http://play.starbucks.com/">starbucks.com/play</a> for a chance to win. Customers can enter to win instant prizes, including free holiday beverages and treats, and everyone is entered to win the grand prize: Starbucks for Life. As part of the grand prize, winners will also receive the Ultimate Starbucks Card, personalized especially for them. The Starbucks® “It’s a Wonderful Card Ultimate Giveaway” is a celebration of our customers, and will offer great excitement and fun during this special time of year.

*Winner will receive a daily credit for 30 years for one (1) free food or beverage item redeemable at participating Starbucks® stores in the U.S. Starbucks Evenings menu items are excluded. Winner must present a registered Starbucks Card. Credits are non-transferable and expire within 24 hours.

Fact Sheet: It's a Wonderful Card Ultimate Giveaway - Starbucks Stories

Fact Sheet: It&#8217;s a Wonderful Card Ultimate Giveaway

For the first time ever, customers have a chance to win Starbucks for Life. From December 2, 2014 through January 5, 2015, customers who pay using a Starbucks Card (registration not required) can enter the Starbucks® It’s a Wonderful Card Ultimate Giveaway for a chance to win a variety of prizes, including a lucky few who will win the grand prize, Starbucks for Life.

https://stories.starbucks.com/press/2014/fact-sheet-its-a-wonderful-card-ultimate-giveaway/

Fact Sheet: It’s a Wonderful Card Ultimate Giveaway

Featuring elegant spins on classic designs, Starbucks® Premium Gifts will add an extra sparkle to anyone’s holiday. Made of some of the finest materials, including Swarovski® crystals and 925 sterling silver, each limited-edition item makes holiday gifting easy and special even for the toughest of gift recipients. Each piece celebrates a unique aspect of the holidays at Starbucks —Starbucks® Christmas Blend, Starbucks Cards, Starbucks® Dot Collection and our festive cup ornaments. Here is a look at the premium gifts that will brighten your season.

This dazzling 16 fl oz gold stainless steel tumbler is embellished with sparkling Swarovski® crystals. The tumbler's insulating double wall helps beverages stay hot while hands stay cool, and a flip-top lid helps prevent spills. Additionally, the tumbler comes gift-ready in a dark wood box with a sliding lid engraved with Siren logo and Starbucks name.

30th Anniversary Swarovski® Mug &amp; Coffee Gift Set

Embellish the season with the shimmer of Swarovski® in this limited edition ceramic mug and coffee gift set. Celebrating the 30th Anniversary of Christmas Blend in dazzling style, this premium gift set includes a pound of Starbucks Christmas® Blend whole bean coffee and a limited edition double wall traveler. The ceramic cup with press-in lid is dressed for the holidays in gold shine and bedecked in Swarovski® crystal elements. Both come ready-to-gift in a decorative silver and gold box. 

Celebrate a dazzling tradition and embellish the season with this limited edition collectible white cup ceramic ornament from Swarovski®. Green crystals form a center dot on the front, and white crystals set the whole ornament to sparkling. This special ornament comes in a premium, shiny red box with fold-over lid and the Starbucks name.

Limited-Edition Sterling Silver Starbucks Card

Made of jewelry-quality 925 sterling silver, the Limited-Edition Sterling Silver Starbucks Card is the first precious metal Starbucks Card we’ve ever offered. A gift aglow with holiday sparkle, this Card comes pre-loaded with $50. It comes with its own beautiful red snap pouch and packaged in a red gift box with bow and Starbucks name in gold.

Starbucks® Dot Collection 2014 offers drinkware in 100 different designs, each with a unique and artists take on the iconic green “dot” logo. The beautiful artwork, created by Starbucks own design team, from five different Starbucks® Dot Collection items will be available on archival matte paper. With only 100 of each design available, these pieces are perfect for that person who has everything.

Fact Sheet: Starbucks Holiday 2014 - Premium Gifts - Starbucks Stories

Fact Sheet: Starbucks Holiday 2014 &#8211; Premium Gifts

Featuring elegant spins on classic designs, Starbucks® Premium Gifts will add an extra sparkle to anyone’s holiday.

https://stories.starbucks.com/press/2014/fact-sheet-starbucks-holiday-2014-premium-gifts/

Fact Sheet: Starbucks Holiday 2014 – Premium Gifts

Starting November 12, customers will walk into Starbucks® stores nationwide to see them beautifully transformed for the holidays. This year, Starbucks is shining a light on everything that is unique about our customers, with a new gift selection so personal and affordable that there’s something for everyone. Starbucks handcrafted holiday beverages return in their iconic Red Cups with a delicious brand-new addition – the Chestnut Praline Latte. And we celebrate the 30th anniversary of a beloved favorite, Starbucks® Christmas Blend. Here is a look at what’s new.

This year, the search for the perfect gift is over. Starbucks® Dot Collection 2014 offers drinkware in 100 different designs, each with a unique and artistic take on the iconic Starbucks green “dot” logo. The collection was dreamed up by Starbucks own design team, who let their imaginations go wild with bold color, expressive patterns, and tons of personality. Each mug is individually packaged in a festive red box – no gift wrap required! With this many fun choices, there is quite literally something for everyone.

The gift card just got personal. The new Starbucks Card Collection offers more than 100 different gift cards, from classic holiday themes and monograms to whimsical creations from the Starbucks design team. Customers can mix and match for coworkers, teachers, as stocking stuffers, and for any other Starbucks lover in their life.

The Chestnut Praline Latte is Starbucks first new holiday handcrafted beverage in five years. Inspired by the time-honored holiday tradition of warm roasted chestnuts, this cozy beverage features Starbucks signature espresso combined with freshly steamed milk and flavors of caramelized chestnuts and spices. The drink is then finished with whipped cream and spiced praline crumbs for crunch.

New Celebrating 30 Years of Starbucks® Christmas Blend

Starbucks® Christmas Blend, a customer favorite that for decades has signaled the holiday season, turns 30 this year. Crafting Christmas Blend each season is a long-cherished tradition at Starbucks, combining bright Latin American coffees with rare aged beans from Sumatra, for those signature sweet spice notes.

Fact Sheet: Starbucks Holiday 2014 - What's New - Starbucks Stories

Fact Sheet: Starbucks Holiday 2014 &#8211; What&#8217;s New

Starting November 12, customers will walk into Starbucks® stores nationwide to see them beautifully transformed for the holidays.

https://stories.starbucks.com/press/2014/fact-sheet-starbucks-holiday-2014-whats-new/

Fact Sheet: Starbucks Holiday 2014 – What’s New

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