EVANSTON, Ill. (<a href="http://www.businesswire.com" target="_blank">BUSINESS WIRE</a>), May 20, 2013 - The Kellogg School of Management at Northwestern University today will honor Howard Schultz, Starbucks Coffee Company (NASDAQ:SBUX) chairman, president and chief executive officer, with the 2013 Kellogg Award for Distinguished Leadership.

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Mr. Schultz was selected for the award by the Kellogg School student body in recognition of his entrepreneurial spirit and transformation of Starbucks into a business with a social conscience. Kellogg School MBA student Matt Kinn nominated Mr. Schultz for the award.

“Mr. Schultz has taken a revolutionary approach to creating a uniquely authentic company,” said Mr. Kinn. “His sense of responsibility for his partners (employees) and the global communities which Starbucks serves is unprecedented. We are proud to honor Mr. Schultz with this award and recognize him as an example of the success one can achieve by staying true to one’s guiding principles.”

Mr. Schultz first joined Starbucks in 1982, as director of operations and marketing when Starbucks had only four stores. He left Starbucks for a short period of time and returned in 1987 as chief executive officer to purchase Starbucks with the help of local investors. Today, Starbucks is the premier purveyor of the finest coffee in the world, with nearly 19,000 stores and 200,000 partners in 62 countries. Earlier this year, Starbucks was ranked by Fortune Magazine as the fifth most admired company in the world.

“To be recognized by these future business leaders is a significant honor and deeply humbling,” said Mr. Schultz. “It is this pipeline of leaders, from business schools such as Kellogg, who will ensure that great, enduring companies are built on a foundation of profitability, innovation and social responsibility for years to come. I am inspired to see that this next generation of entrepreneurs and corporate managers are embracing the importance of driving business success through the lens of humanity.”

“The companies that thrive in this collaboration economy are those that understand they are now operating in a stakeholder world, not just a shareholder world. Howard is an outstanding 21st-century leader,” said Kellogg School Dean Sally Blount. “Honoring him with this prestigious award is a testament to our student body and the leadership values they are embracing through their education at Kellogg.”

Established in 2002, the Kellogg Award for Distinguished Leadership recognizes business and civic leaders who exemplify courage, vision and transformational execution. The award is an acknowledgment of leadership that is consistent with the ideals of the Kellogg School of Management and promotes Kellogg's commitment to developing leaders of the highest caliber and character.

Other recent honorees include Indra Nooyi, chairman and chief executive officer of PepsiCo; Wendy Kopp, founder and president of Teach for America; and Fred Smith, chairman, president and chief executive officer of FedEx.

Mr. Schultz will accept the award and address the Kellogg community on Monday, May 20 at 5:15 p.m. in the Owen L. Coon Forum (OLC) at the Jacobs Center.

About the Kellogg School of Management at Northwestern University

The Kellogg School of Management at Northwestern University is a premier institution for management education – a global community that believes business can be bravely led, passionately collaborative and world changing. Founded in 1908 and based just outside of Chicago, Kellogg is home to a renowned, research-based faculty and MBA students from around the world. The Kellogg School’s academic portfolio includes the Full-Time, Part-Time and Executive MBA Programs, the Ph.D. Program, and the non-degree Executive Education Program. The school offers two joint-degree programs: the JD-MBA and the MMM (MBA-MEM). Additionally, the school offers an Executive MBA Program at its campus in Miami and has forged partnerships with leading business schools in Europe, Asia, the Middle East and Canada. To learn more, visit <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.kellogg.northwestern.edu%2F&amp;esheet=50636534&amp;lan=en-US&amp;anchor=www.kellogg.northwestern.edu&amp;index=1&amp;md5=527d7224ab75e7a121dadc875217825d">www.kellogg.northwestern.edu</a>.

Kellogg School of Management Students Honor Starbucks Howard Schultz with Distinguished Leadership Award - Starbucks Stories

Stories to inspire and nurture the human spirit

Starbucks Stories

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Starbucks Corporation

Kellogg School of Management Students Honor Starbucks Howard Schultz with Distinguished Leadership Award

EVANSTON, Ill. (BUSINESS WIRE), May 20, 2013 &#8211; The Kellogg School of Management at Northwestern University today will honor Howard Schultz, Starbucks Coffee Company (NASDAQ:SBUX) chairman, president and chief executive officer, with the 2013 Kellogg Award for Distinguished Leadership. Mr. Schultz was selected for the award by the Kellogg School student body in recognition of […]

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https://stories.starbucks.com/press/2013/kellogg-school-of-management-students-honor-starbucks-howard-schultz-with-d/

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Starbucks Coffee Company today announced that it has appointed Deverl Maserang as executive vice president leading the company's Global Supply Chain Organization. In this role, he will be accountable for end-to-end supply chain operations globally spanning manufacturing, engineering, procurement, distribution, planning, transportation, inventory management and worldwide sourcing.

Maserang joins Starbucks from Chiquita Brands International, bringing more than two decades of leadership in global supply chain operations. In his role leading the Global Value Chain for Chiquita and Fresh Express, he was responsible for managing the end-to-end supply chain function of approximately 20,000 employees. Prior to that, he held a variety of supply chain roles at Pepsi Bottling Group, United Parcel Service, along with leading various startups in the areas of industrial engineering, operations and supply chain management.

Maserang will report to Troy Alstead, Starbucks chief financial officer and chief administrative officer, and be a part of the company's Senior Leadership Team. His Starbucks journey begins June 3.

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Starbucks Welcomes Deverl Maserang as Executive Vice President, Global Supply Chain - Starbucks Stories

Starbucks Welcomes Deverl Maserang as Executive Vice President, Global Supply Chain

Starbucks Coffee Company today announced that it has appointed Deverl Maserang as executive vice president leading the company&#8217;s Global Supply Chain Organization. In this role, he will be accountable for end-to-end supply chain operations globally spanning manufacturing, engineering, procurement, distribution, planning, transportation, inventory management and worldwide sourcing. Maserang joins Starbucks from Chiquita Brands International, bringing […]

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https://stories.starbucks.com/press/2013/starbucks-welcomes-deverl-maserang-as-executive-vice-president-global-suppl/

SEATTLE, May 08, 2013 - Starbucks Corporation (NASDAQ:SBUX) today announced the company will present at the Barclays Americas Select Franchise Conference in London at 7:30 a.m. local time on Wednesday, May 22, 2013, and the Sanford C. Bernstein Strategic Decisions Conference at 10:00 a.m. ET on Wednesday, May 29, 2013, in New York.

A live webcast of both presentations will be available at <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Finvestor.starbucks.com&amp;esheet=50628850&amp;lan=en-US&amp;anchor=http%3A%2F%2Finvestor.starbucks.com&amp;index=1&amp;md5=28e57c50670eed33748b1277f65ce577">http://investor.starbucks.com</a>. An archived webcast will also be available on Starbucks website, at the same URL.

Starbucks to Present at Barclays and Sanford C. Bernstein Conferences - Starbucks Stories

Starbucks to Present at Barclays and Sanford C. Bernstein Conferences

SEATTLE, May 08, 2013 &#8211; Starbucks Corporation (NASDAQ:SBUX) today announced the company will present at the Barclays Americas Select Franchise Conference in London at 7:30 a.m. local time on Wednesday, May 22, 2013, and the Sanford C. Bernstein Strategic Decisions Conference at 10:00 a.m. ET on Wednesday, May 29, 2013, in New York. A live […]

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https://stories.starbucks.com/press/2013/starbucks-to-present-at-barclays-and-sanford-c-bernstein-conferences/

As Starbucks embarks on the second half of fiscal year 2013, after another record quarter, Starbucks chairman, president and ceo Howard Schultz announced the following changes to the company's senior leadership team. These changes will further advance Starbucks upward trajectory and accelerate the company's global growth plans by taking full advantage of the diverse and complementary experience, tenure and skill sets of its senior leaders.

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Starbucks Announces Senior Leadership Moves to Fuel Global Growth Aspirations - Starbucks Stories

Starbucks Announces Senior Leadership Moves to Fuel Global Growth Aspirations

As Starbucks embarks on the second half of fiscal year 2013, after another record quarter, Starbucks chairman, president and ceo Howard Schultz announced the following changes to the company&#8217;s senior leadership team. These changes will further advance Starbucks upward trajectory and accelerate the company&#8217;s global growth plans by taking full advantage of the diverse and […]

https://stories.starbucks.com/press/2013/starbucks-announces-senior-leadership-moves-to-fuel-global-growth-aspiratio/

Continued Strong Comparable Store Sales Growth of 7% in the US and 6% Globally Revenues Increase 11% to a Q2 Record $3.6 Billion; Operating Income Rises 26% Record Q2 EPS of $0.51 Includes $0.03 Non-Routine Gain Company Raises Full Year EPS Target

SEATTLE, April 25, 2013 - Starbucks Corporation (NASDAQ: SBUX) today reported financial results for its 13-week fiscal second quarter and 26-week fiscal year to date ended March 31, 2013.

<a href="https://stories.starbucks.com/wp-content/uploads/2019/01/Q2_FY13_Earnings_Release_FINAL.docx">View report here</a>.

Starbucks Reports Record Second Quarter Fiscal 2013 Results - Starbucks Stories

Starbucks Reports Record Second Quarter Fiscal 2013 Results

https://stories.starbucks.com/press/2013/starbucks-reports-record-second-quarter-fiscal-2013-results/

SEATTLE, April 10, 2013 - Starbucks Corporation (NASDAQ: SBUX) plans to release its second quarter fiscal year 2013 financial results after the market close on Thursday, April 25, 2013, with a conference call and webcast to follow at 2:00 p.m. PT. The conference call will be broadcast live over the Internet and can be accessed at <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Finvestor.starbucks.com&amp;esheet=50607276&amp;lan=en-US&amp;anchor=http%3A%2F%2Finvestor.starbucks.com&amp;index=1&amp;md5=f837c40a9fc7a1f1024de19a0ea6aa60">http://investor.starbucks.com</a>. A replay of the webcast will be available on the company's website until end of day Friday, May 24, 2013.

About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.starbucks.com&amp;esheet=50607276&amp;lan=en-US&amp;anchor=www.starbucks.com&amp;index=2&amp;md5=b769e389064b9a5bc53ee3be6c1e8441">www.starbucks.com</a>.

Starbucks Announces Q2 Fiscal Year 2013 Results Conference Call - Starbucks Stories

Starbucks Announces Q2 Fiscal Year 2013 Results Conference Call

SEATTLE, April 10, 2013 &#8211; Starbucks Corporation (NASDAQ: SBUX) plans to release its second quarter fiscal year 2013 financial results after the market close on Thursday, April 25, 2013, with a conference call and webcast to follow at 2:00 p.m. PT. The conference call will be broadcast live over the Internet and can be accessed […]

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https://stories.starbucks.com/press/2013/starbucks-announces-q2-fiscal-year-2013-results-conference-call/

SEATTLE, April 04, 2013 - Starbucks Coffee Company (NASDAQ:SBUX) today announced that it has appointed Matthew Ryan as global chief strategy officer. Ryan was previously senior vice president of global brand, franchise and customer relationship management for The Walt Disney Company.

"The Starbucks Experience is built on our partners' (employees) passion for creating meaningful moments of connection more than 70 million times every week and our company's devotion to continuously innovating new choices and experiences that surprise and delight our customers at every interaction," said Starbucks chairman, president and ceo Howard Schultz. "Matt's innovative approach to customer analytics, market segmentation and brand optimization will bring a new level of insight and imagination to Starbucks and our significant brand ambitions."

Ryan will report to Schultz and serve on Starbucks senior leadership team. He will lead Starbucks long-term strategic planning process; improve the monetization of Starbucks retail, channel and emerging brands; and strengthen the company's fast-growing customer relationship management and loyalty capabilities. Starbucks global customer insights and strategy teams will report to Ryan.

Starbucks new chief strategy officer will also serve on the company's Global Brand Leadership Team responsible for integrating the company's regional brand and marketing initiatives. Ryan will partner with Starbucks recently appointed global chief marketing officer, Sharon Rothstein, to bring enhanced customer insights and analytics to the company's brand expression and customer experience.

"To be a great and enduring brand, you must know your customers and they must know you; and Starbucks, like Disney, is one of the few companies in the world that has truly authentic connections with their customers that stand the test of time," said Ryan. "Starbucks is building one of the most admired, important and exciting brands of the 21st Century and I couldn't be more humbled and energized about the opportunity to help navigate and accelerate the game-changing journey they have already begun."

As senior vice president, brand, franchise and customer relationship management since 2000, Ryan has led the stewardship and development of Disney's global brand equity across the company. In this role he provided consumer input into the company's long-term strategic planning, oversaw the development and cultivation of character franchises, and led development of cross-divisional customer relationship management programs, including the Disney Rewards Visa card. Prior to joining Disney in 1998, Ryan held senior strategic planning roles with several national and international advertising agencies.

Ryan graduated from Harvard University with a bachelor's degree in history and literature. He will start in May and will be based in Seattle at the Starbucks Support Center.

About Starbucks Corporation

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest-quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.starbucks.com%2F&amp;esheet=50602889&amp;lan=en-US&amp;anchor=www.starbucks.com&amp;index=1&amp;md5=2a4a542564250c4c82ea57157224e648">www.starbucks.com</a>.

Photos/Multimedia Gallery Available: <a href="http://www.businesswire.com/multimedia/home/20130404005382/en/">http://www.businesswire.com/multimedia/home/20130404005382/en/</a>

Starbucks Names Matthew Ryan Global Chief Strategy Officer - Starbucks Stories

Starbucks Names Matthew Ryan Global Chief Strategy Officer

SEATTLE, April 04, 2013 &#8211; Starbucks Coffee Company (NASDAQ:SBUX) today announced that it has appointed Matthew Ryan as global chief strategy officer. Ryan was previously senior vice president of global brand, franchise and customer relationship management for The Walt Disney Company. &#8220;The Starbucks Experience is built on our partners&#8217; (employees) passion for creating meaningful moments […]

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https://stories.starbucks.com/press/2013/starbucks-names-matthew-ryan-global-chief-strategy-officer/

SEATTLE, March 18, 2013 - Starbucks Coffee Company (NASDAQ: SBUX) today announced that it has appointed Sharon Rothstein as global chief marketing officer. Rothstein was previously senior vice president of marketing at innovative specialty beauty retailer Sephora.

"Throughout our 42-year history, Starbucks has strived to innovate and exceed the expectations of our customers around the world," said Starbucks chairman, president and ceo Howard Schultz. "Sharon's forward-thinking brand sensibility and global cross-channel marketing expertise will continue to push us toward our aspiration of building one of the world's most relevant, trusted and enduring brands."

Rothstein will report to Schultz and serve on Starbucks senior leadership team. She will steward the Starbucks brand as well as the company's portfolio of emerging brands, including Seattle's Best Coffee, Evolution Fresh, La Boulange, Tazo and Teavana.

"There has never been a more exciting or important time in Starbucks journey to bring my passion for elevating the customer experience to this iconic global brand," Rothstein said. "I have been a loyal Starbucks customer and fan for most of my adult life and I am humbled to become a partner (employee) at one of the few companies in the world that embraces the value and responsibility of balancing business performance and social impact."

As the senior vice president of marketing at Sephora since 2009, Rothstein authored the company's new global brand positioning, elevated the brand's image and executed multi-channel integrated marketing campaigns. She also played a key role in transforming Sephora's digital experience with immersive content across all digital channels. Prior to Sephora, Rothstein held senior marketing and brand management positions with Godiva, Starwood Hotels and Resorts, and Procter &amp; Gamble.

Rothstein earned her MBA from the University of California, Los Angeles and her Bachelor of Commerce from the University of British Columbia. She will start on April 15 and will be based at the Starbucks Support Center in Seattle.

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest-quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.starbucks.com%2F&amp;esheet=50592649&amp;lan=en-US&amp;anchor=www.starbucks.com&amp;index=1&amp;md5=5a7c9ebf0904e5bb30c9dc427d7bad7d">www.starbucks.com</a>.

Photos/Multimedia Gallery Available: <a href="http://www.businesswire.com/multimedia/home/20130318006230/en/">http://www.businesswire.com/multimedia/home/20130318006230/en/</a>

Starbucks Names Sharon Rothstein Global Chief Marketing Officer - Starbucks Stories

Starbucks Names Sharon Rothstein Global Chief Marketing Officer

SEATTLE, March 18, 2013 &#8211; Starbucks Coffee Company (NASDAQ: SBUX) today announced that it has appointed Sharon Rothstein as global chief marketing officer. Rothstein was previously senior vice president of marketing at innovative specialty beauty retailer Sephora. &#8220;Throughout our 42-year history, Starbucks has strived to innovate and exceed the expectations of our customers around the […]

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https://stories.starbucks.com/press/2013/starbucks-names-sharon-rothstein-global-chief-marketing-officer/

SEATTLE, March 13, 2013 - Starbucks Corporation (NASDAQ: SBUX) will hold its 2013 annual meeting of shareholders on Wednesday, March 20, 2013 at 10:00 a.m. PT. The event will be broadcast live over the Internet and can be accessed at <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Finvestor.starbucks.com&amp;esheet=50590209&amp;lan=en-US&amp;anchor=http%3A%2F%2Finvestor.starbucks.com&amp;index=1&amp;md5=7364027adee3fd99e11a803300c28023">http://investor.starbucks.com</a>. A replay of the webcast will be available on the company's website until Wednesday, April 24, 2013.

About Starbucks Corporation

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.starbucks.com&amp;esheet=50590209&amp;lan=en-US&amp;anchor=www.starbucks.com&amp;index=2&amp;md5=b8bcb37239c1f0f085b6e9e4cad240b1">www.starbucks.com</a>.

Starbucks to Webcast 2013 Annual Meeting of Shareholders - Starbucks Stories

Starbucks to Webcast 2013 Annual Meeting of Shareholders

SEATTLE, March 13, 2013 &#8211; Starbucks Corporation (NASDAQ: SBUX) will hold its 2013 annual meeting of shareholders on Wednesday, March 20, 2013 at 10:00 a.m. PT. The event will be broadcast live over the Internet and can be accessed at http://investor.starbucks.com. A replay of the webcast will be available on the company&#8217;s website until Wednesday, […]

http://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20130313006334r1&amp;sid=tekgr&amp;distro=nx

https://stories.starbucks.com/press/2013/starbucks-to-webcast-2013-annual-meeting-of-shareholders/

SEATTLE, February 08, 2013 - Starbucks Coffee Company (NASDAQ:SBUX) today announced the renewal of its unsecured, revolving credit facility, which increases borrowing capacity from $500 million to $750 million. The credit facility is scheduled to mature on February 5, 2018, and replaces the current facility which was set to mature on November 17, 2014. Funds borrowed under the agreement will complement the company's strong operational cash flow and may be used for general corporate purposes including working capital, capital expenditures, share repurchases and potential growth opportunities.

"Our new credit agreement increases our borrowing capacity significantly, while lowering our cost of credit and extending the availability of funds for the next five years," said Troy Alstead, Starbucks chief financial officer. "Augmenting Starbucks already strong cash flow generation, this credit facility will provide the company with the flexibility and resources to effectively manage our business and pursue additional opportunities to build shareholder value."

Starbucks previous credit facility had the option to request an increase in the aggregate commitments by up to $500 million for a total aggregate facility commitment not to exceed $1 billion. The new facility has the option to request an increase in the aggregate commitments by up to $750 million for a total aggregate facility commitment not to exceed $1.5 billion.

Bank of America, N.A. is serving as the administrative agent, swing line lender and letter of credit issuer for the facility. Wells Fargo Bank, N.A. and Citibank, N.A. are acting as co-syndication agents. The remaining syndicate group is comprised of relationship banks.

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest-quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.starbucks.com%2F&amp;esheet=50558088&amp;lan=en-US&amp;anchor=www.starbucks.com&amp;index=1&amp;md5=5ceadd0dd082eb46c12801f2604c77d3">www.starbucks.com</a>.

Starbucks Refinances Credit Facility, Benefits from Favorable Market Pricing - Starbucks Stories

Starbucks Refinances Credit Facility, Benefits from Favorable Market Pricing

SEATTLE, February 08, 2013 &#8211; Starbucks Coffee Company (NASDAQ:SBUX) today announced the renewal of its unsecured, revolving credit facility, which increases borrowing capacity from $500 million to $750 million. The credit facility is scheduled to mature on February 5, 2018, and replaces the current facility which was set to mature on November 17, 2014. Funds […]

http://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20130208005131r1&amp;sid=tekgr&amp;distro=nx

https://stories.starbucks.com/press/2013/starbucks-refinances-credit-facility-benefits-from-favorable-market-pricing/

Strong Comparable Store Sales Growth of 7% in US and Americas and 6% Globally Robust Holiday Contributes to an 11% Increase in Revenues to a Record $3.8 Billion EPS Rises 14% to a Record $0.57 Company Reaffirms FY13 Growth Targets

SEATTLE, January 24, 2013 - Starbucks Corporation (NASDAQ: SBUX) today reported financial results for its 13-week fiscal first quarter ended December 30, 2012.

<a href="https://stories.starbucks.com/wp-content/uploads/2019/01/Q1_FY13_SBUX_Earnings_Release.pdf" target="_blank">View report here</a>.

Starbucks Reports Record First Quarter Fiscal 2013 Results - Starbucks Stories

Starbucks Reports Record First Quarter Fiscal 2013 Results

https://stories.starbucks.com/press/2013/starbucks-reports-record-first-quarter-fiscal-2013-results/

NEW YORK (<a href="http://www.businesswire.com" target="_blank">BUSINESS WIRE</a>), January 17, 2013 - The Porter Group, Brady Capital Research (<a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.bradycap.com&amp;esheet=50534191&amp;lan=en-US&amp;anchor=www.bradycap.com&amp;index=1&amp;md5=3e8d0efc0724c13e730b21f36bd04228">www.bradycap.com</a>), and wRatings Corporation (<a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.wRatings.com&amp;esheet=50534191&amp;lan=en-US&amp;anchor=www.wRatings.com&amp;index=2&amp;md5=b54fe053b68b9b358c3f41fc5753f67b">www.wRatings.com</a>) today announced the launch of the Customer Value Index 200 (<a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.cvi200.com&amp;esheet=50534191&amp;lan=en-US&amp;anchor=www.cvi200.com&amp;index=3&amp;md5=e7c9786dbce98f94f80cdb0f92ba6f66">www.cvi200.com</a>). This innovative index offers investors an opportunity to capture the value offered by companies that have historically delivered high quality economic profits and developed deeply emotional customer relationships based on cultures of transparency, authenticity, and engagement. By combining a patented approach to identifying companies with superior competitive positions and harnessing the power of social media the CVI 200 offers a play on the appreciating value of "social capital" over the next decade and the real value creating powers of strong core values, dynamic corporate cultures, and stakeholder community focus.

The CVI 200 is a research-based analysis that provides investors with exposure to the top 10% of North American-listed companies with a market capitalization over $1 billion that score the highest in terms of competitive strength, social attributes, and authentic core values. The investment thesis of the CVI 200 rests upon the premise that engaged and loyal customers are amongst the most powerful determinants of a company's ability to generate long-term sustainable cash flow.

Our assessment methodology identifies the leading customer engagement companies through the following three-tier process:

On a back-dated basis, the CVI 200 outperformed the S&amp;P 500 Index since the beginning of 2007, generating a 10.7% annualized rate of return (compared to -0.7% for the S&amp;P 500). Please note that historical performance is not indicative of future performance. Since live calculation of the Index began on November 15, 2012, the CVI 200 is up 11.2% versus 8.6% for the S&amp;P 500, an outperformance of 260 basis points over the two-month period.

Jeff Cherry, CEO and Managing Partner of The Porter Group, LLC, said, "We believe a stakeholder focus and dynamic organizational cultures are the foundation for long-term growth, sustainability and value creation. The CVI 200 represents the culmination of many years of research into the dynamic nature of the relationships between companies and customers. We think this analysis can give investors deep insight into a company's ability to manage intangible assets and generate long-term shareholder and societal value."

Barbara Gray, Co-Founder of Brady Capital Research, added "For the last few years, I have been driven by a dream: to create a way for people to invest in "good" companies and play the appreciating value of the new form of equity I call social capital."

"The world has changed and has become so customer-driven, yet investors don't have any product that truly focuses on who is creating that new value," says Gary A. Williams, Founder &amp; CEO of wRatings Corporation. "We've been tracking competitive strength for over a decade now, and we can clearly see the power of social capital and its impact on financial results through the CVI 200. Better yet, investors can see it now, too."

The Customer Value Index 200 is a rules-based, equal-weighted Index that is calculated on a daily basis by Structured Solutions, AG, a leading global index provider based in Frankfurt, Germany. To be included in the Index, a company must trade on a U.S. or Canadian exchange and have a market capitalization of at least $1 billion. Relative to the S&amp;P 500, the Index is overweight small-to-mid cap growth-oriented companies operating in the consumer and information technology sectors. The Index is rebalanced on a monthly basis and includes leading companies such as Starbucks (NASDAQ: SBUX), Chipotle Mexican Grill (NYSE: CMG), and Whole Foods Market (NASDAQ: WFM).

Investors can discover more about the CVI 200 at the Index's website, <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.cvi200.com&amp;esheet=50534191&amp;lan=en-US&amp;anchor=www.cvi200.com&amp;index=4&amp;md5=ba30e4a486f00b4d778ed1465d3879c7">www.cvi200.com</a>.

Please contact us to receive a copy of our whitepaper "Customer Engagement, Social Media and the New Paradigm in Long-Term Value Creation".

The Porter Group (TPG) is a boutique investment consultancy and private investment bank founded by Jeff Cherry (<a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.linkedin.com%2Fin%2Fjeffcherry26&amp;esheet=50534191&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.linkedin.com%2Fin%2Fjeffcherry26&amp;index=5&amp;md5=9c13c4c785a3d4e1d74eaa95d036c7af">http://www.linkedin.com/in/jeffcherry26</a>) and based in New York City. TPG provides an interconnected set of investment and strategic advice services to support investors, investment managers, hedge funds, private equity partnerships and executives who want to create extraordinary financial as well as societal value.

Brady Capital Research is an investment research firm based in Vancouver, Canada founded by Barbara Gray, CFA (<a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.linkedin.com%2Fin%2Fbarbcfa&amp;esheet=50534191&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.linkedin.com%2Fin%2Fbarbcfa&amp;index=6&amp;md5=4a586a5fc70c258d048c51ae725ddacc">http://www.linkedin.com/in/barbcfa</a>), a former top-ranked Equity Analyst, and Greg Scott (<a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.linkedin.com%2Fin%2Finnovating&amp;esheet=50534191&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.linkedin.com%2Fin%2Finnovating&amp;index=7&amp;md5=95bee877971bccdfa295b374705d3fd6">http://www.linkedin.com/in/innovating</a>), an entrepreneur focused on company culture and social media. For the past three years, they have been developing their social capital investment thesis on how social media is leading to the creation of a new form of equity called social capital that will change companies' underlying risk/growth profiles and accelerate the value creation/erosion process. For more information, visit BradyCap.com.

The wRatings Corporation is an independent stock research firm based in metro Washington DC. The company was founded by Harvard Business Review author, Gary A. Williams (<a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.linkedin.com%2Fin%2Fgaryawilliams&amp;esheet=50534191&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.linkedin.com%2Fin%2Fgaryawilliams&amp;index=8&amp;md5=8b93812c9cb891a9849f692ab58c4f14">http://www.linkedin.com/in/garyawilliams</a>). He and his team continually study customer buying behavior to project the future earnings performance of companies. Since 1999, their original set of leading indicators uses a common framework to measure the competitive strength of companies. For more information, visit wRatings.com.

An investor cannot invest directly in an index. Returns reflect past performance of the Index and do not guarantee future results. Results reflect the reinvestment of dividends and capital gains, if any. Index returns do not represent Fund returns. The Index does not charge management fees or brokerage expenses, nor does the Index lend securities, and no revenues from securities lending were added to the performance shown.

Announcing the Launch of the Customer Value Index 200: Identifying the Leading Customer Engagement Companies - Starbucks Stories

Announcing the Launch of the Customer Value Index 200: Identifying the Leading Customer Engagement Companies

NEW YORK (BUSINESS WIRE), January 17, 2013 &#8211; The Porter Group, Brady Capital Research (www.bradycap.com), and wRatings Corporation (www.wRatings.com) today announced the launch of the Customer Value Index 200 (www.cvi200.com). This innovative index offers investors an opportunity to capture the value offered by companies that have historically delivered high quality economic profits and developed deeply […]

http://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20130117005200r1&amp;sid=tekgr&amp;distro=nx

https://stories.starbucks.com/press/2013/announcing-the-launch-of-the-customer-value-index-200-identifying-the-leadi/

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