SEATTLE (August 28, 2007) -- This fall season, Starbucks (NASDAQ: SBUX) is collaborating with renowned chef Marcus Samuelsson to give customers a taste of its new campaign, "Coffee is Culinary." Coupled with Samuelsson's epicurean expertise, Starbucks is introducing two new exquisite coffee blends, delectable bakery items and a cookbook exclusively offered in stores.

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Discover the Unique Flavors in Your Cup

Through a collaboration between two culinary experts ? Starbucks Master Blender Andrew Linnemann and Samuelsson ? two exquisite coffee blends have been created that will elevate one's coffee experience to a flavorful new level. The Starbucks® Joya del Dia Blend?, meaning "Jewel of the Day," is delicately flavored with a soft cocoa finish, representing distinct flavors found in the finest Latin American beans. Starbucks® Ubora Blend? is a layered complexity of delicate floral, citrus and herbal notes that celebrates the amazing flavors of East Africa.

Each blend perfectly pairs with the two fall bakery items also developed in conjunction with Samuelsson. The Chocolate Cinnamon Bread is complemented by the Joya del Dia Blend? resulting in an intensified, rich cocoa taste. The Caramelized Apple Pecan Coffee Cake's flavor is enhanced by the Ubora Blend? where the apple's tartness accents the coffee's soft floral and spice notes.

"The partnership between Starbucks and Marcus is a natural fit for us," said Linnemann. "After first joining together at last summer's Food &amp; Wine Classic in Aspen, we recognized that Marcus had the same passion for his cuisine that we had for our coffee. We wanted our customers to enjoy Marcus' inspired recipes that would also enrich the coffee experience. And as a result of this unique relationship, we created coffee and bakery items which complement each other perfectly."

Discover the Foods, Flavors and Inspirations of Marcus Samuelsson

In his cookbook, Discovery of a Continent: Foods, Flavors and Inspirations from Africa, Samuelsson shares his stories of the land, the people and the traditions of Africa through his artfully prepared dishes. Any one of his creations can be paired with Starbucks® coffee to enhance the rich flavors of both the cuisine and the coffee experience. Additionally, Samuelsson selected five original recipes for inclusion which were developed by Starbucks store partners (employees).

Starbucks will donate $1 to the U.S. Fund for UNICEF for every copy sold in participating Starbucks stores in the U.S. during the promotion period, August 28 ? October 1, 2007 with a minimum donation of $50,000. To further celebrate this collaboration, Samuelsson will be on a ten-city tour visiting select Starbucks stores around the United States.

Fall's Familiar Favorites Return

To commemorate Starbucks passion for coffee, Starbucks® Anniversary Blend returns to stores this fall marking the Company's thirty-sixth anniversary. Also making a homecoming to stores this autumn is the much-favored signature seasonal espresso beverage, Pumpkin Spice Latte.

This fall, Starbucks truly elevates the coffee experience to a flavorful new level. Starting August 28, 2007, experience what Starbucks and Samuelsson have to offer.

Starbucks Coffee Company

Starbucks Coffee Company provides an uplifting experience that enriches people's lives one moment, one human being, one extraordinary cup of coffee at a time. To share in the experience, visit www.starbucks.com.

Starbucks and Chef Marcus Samuelsson Reveal Artisan Coffees and Pastries this Fall - Starbucks Stories

Stories to inspire and nurture the human spirit

Starbucks Stories

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Starbucks Corporation

Starbucks and Chef Marcus Samuelsson Reveal Artisan Coffees and Pastries this Fall

SEATTLE (August 28, 2007) &#8212; This fall season, Starbucks (NASDAQ: SBUX) is collaborating with renowned chef Marcus Samuelsson to give customers a taste of its new campaign, &#8220;Coffee is Culinary.&#8221; Coupled with Samuelsson&#8217;s epicurean expertise, Starbucks is introducing two new exquisite coffee blends, delectable bakery items and a cookbook exclusively offered in stores. Discover the […]

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Hear Music announced today that legendary singer/songwriter Joni Mitchell will be the next artist signed to the newly formed label. Hear Music will release "Shine," a 10-song collection which follows Paul McCartney's "Memory Almost Full" as the second album released on the label. Starting on September 25 "Shine" will be available in the U.S. and Canada at both traditional retailers and Starbucks Company-operated locations. Other global markets will release the album the week of September 24.

"I am thrilled to be able to work with the Hear Music label on my new CD," said Mitchell. "Starbucks and Concord Music Group are joining me in releasing a project which has enabled me to appreciate what I loved about making music in the first place. I am very grateful to them."

Described by Mitchell as "as serious a work as I've ever done," "Shine" presents beautiful melodies, dark lyrics and a sparseness that recalls and even progresses beyond some the artist's most seminal recordings. Much of the lyrical content reflects Mitchell's social and theological consciousness and her longtime plea for the health of the planet.

"Joni's voice, both in the physical and lyrical sense, is as powerful as ever," said Ken Lombard, president of Starbucks Entertainment who also oversees Hear Music. "In addition to her extraordinary songwriting ability, she is a Renaissance artist in the every sense and we are honored to release this timely and exceptionally moving work."

Born out of a burst of creative energy, "Shine" is one of three new artistic endeavors launched by Mitchell this year. The first, "The Fiddle and the Drum," a ballet based on Mitchell's music, debuted with the Alberta Ballet in Calgary earlier this year with Mitchell serving as co-creator and artistic director. The second is a politically charged visual art exhibit by Mitchell that will debut in New York in the fall.

Two songs included on "Shine," "If" (based on Mitchell's favorite poem by Rudyard Kipling) and "If I Had a Heart," were featured in the "The Fiddle and The Drum" when it premiered on February 8, 2007. It was then that The New York Times described Mitchell's "If I Had a Heart" as "one of the most haunting melodies she has ever written." The album also contains a joyous reinterpretation of her classic hit song, "Big Yellow Taxi" which was also featured in the ballet.

All music on "Shine" was composed, arranged and produced by Joni Mitchell. All lyrics were written by Joni Mitchell except "If" which was adapted from Rudyard Kipling's "If."

Hear Music is an innovative record label and partnership between Starbucks Entertainment and Concord Music Group. Rooted in quality, authenticity and passion, Hear Music works directly with artists, both emerging and established, to bring quality music to the widest possible audience, in both Starbucks locations and traditional music retailers worldwide.

Joni Mitchell Set to "Shine" on Hear Music - Starbucks Stories

Joni Mitchell Set to &#8220;Shine&#8221; on Hear Music

Hear Music announced today that legendary singer/songwriter Joni Mitchell will be the next artist signed to the newly formed label. Hear Music will release &#8220;Shine,&#8221; a 10-song collection which follows Paul McCartney&#8217;s &#8220;Memory Almost Full&#8221; as the second album released on the label. Starting on September 25 &#8220;Shine&#8221; will be available in the U.S. and […]

https://stories.starbucks.com/press/2007/joni-mitchell-set-to-shine-on-hear-music/

Joni Mitchell Set to “Shine” on Hear Music

Starbucks Coffee Company (Nasdaq:SBUX) and The Hershey Company (NYSE:HSY) today announced a development and distribution agreement that will help transform the premium chocolate segment. The companies will create and market a new Starbucks-branded premium chocolate platform in the United States starting this fall.

"Chocolate is the perfect complement to coffee and tea and has long been a part of the coffeehouse experience. We are excited to bring premium chocolate inspired by Starbucks coffee and cafe flavors to Starbucks customers and chocolate lovers," said Gerry Lopez, president, Starbucks Global Consumer Products Group. "Creating a new chocolate platform is another way for us to extend the Starbucks Experience outside of our stores and enhances the coffeehouse experience."

Expert chocolatiers are developing products that translate Starbucks coffeehouse flavors into delicious and distinct chocolate products. The premium platform will combine the highest quality chocolate with Starbucks beverages and cafe flavors, as well as delectable fruits, nuts, herbs and spices. In addition to innovative flavors, this platform will offer new forms and packaging and will be available in a broad range of retail channels such as food, drug and mass merchandise outlets across the United States.

The alliance will draw on the premium expertise of Artisan Confections Company, a wholly owned subsidiary of The Hershey Company. Artisan Confections' unique portfolio consists of some of the world's finest chocolate, including Scharffen Berger and the exquisite truffles of Joseph Schmidt.

"Starbucks is one of the world's leading brands among consumers seeking a unique experience," said Christopher J. Baldwin, Senior Vice President, President North American Commercial Group, The Hershey Company. "Hershey's chocolate expertise, distribution and selling capabilities combined with the strength of the Starbucks brand will help transform the high-growth premium chocolate segment. Our product development is focused on value-added chocolate and coffee-based products that will provide consumers with a new experience and accelerate growth in this key segment. Customers clearly value the Starbucks brand, and early customer feedback has been outstanding."

Cocoa beans, like coffee, are an agricultural product that affects the livelihood of many people around the world. Starbucks and Hershey share a passion and focus to purchase cocoa that is socially responsible, economically viable, ecologically sustainable and meets specific quality standards.

"Starbucks and Hershey share a deep dedication to making a positive difference in the communities where they live, work and do business," said Thomas K. Hernquist, Senior Vice President, Global Chief Growth Officer, The Hershey Company. "We look forward to working together with Starbucks to extend our work that is making a meaningful difference in the lives of farm families in the world's cocoa growing regions."

Hershey is committed to promoting sustainable cocoa farming and plays a leadership role with industry partners, governments, international agencies and cocoa communities to develop programs that promote economic and social development and environmental conservation in cocoa-growing communities around the world. Hershey's cocoa sourcing guidelines will help to improve farmer incomes, ensure responsible labor practices and protect the tropical ecosystem. Hershey also supports organizations such as The International Cocoa Initiative (ICI) and The International Foundation for Education &amp; Self Help (IFESH). Both Starbucks and Hershey support the World Cocoa Foundation.

Starbucks has recently developed its Cocoa Practices Guidelines and Scorecard which are being piloted for a two-year period beginning June 1, 2007. The Cocoa Practices were developed to reflect Starbucks C.A.F.E. (Coffee and Farmer Equity) Practices, the Company's coffee buying guidelines, and are similar in structure and criteria areas. The program is designed to evaluate and recognize producers of high-quality, sustainably grown cocoa. To become a Cocoa Practices supplier, farmers, processors and exporters must meet minimum requirements and demonstrate best practices which are subject to independent verification under the guidelines. Hershey's and Starbucks will work together to pilot and implement these practices for this platform. To learn more about Cocoa Practices and Starbucks commitment to sustainable cocoa production, please visit <a href="http://www.starbucks.com/cocoa" target="_blank" shape="rect">www.starbucks.com/cocoa</a>.

This release contains statements which are forward-looking. These statements are made based upon current expectations which are subject to risk and uncertainty. Actual results may differ materially from those contained in the forward-looking statements. Factors which could cause results to differ materially include, but are not limited to: The Hershey Company's ability to implement and generate expected ongoing annual savings from the initiatives to transform Hershey's supply chain and advance Hershey's value-enhancing strategy; changes in raw material and other costs and selling price increases; Hershey's ability to execute its supply chain transformation within the anticipated timeframe in accordance with its cost estimates; the impact of future developments related to the product recall and temporary plant closure in Canada during the fourth quarter of 2006, including Hershey's ability to recover costs incurred for the recall and plant closure from responsible third-parties; pension cost factors, such as actuarial assumptions, market performance and employee retirement decisions; changes in Hershey's stock price, and resulting impacts on our expenses for incentive compensation, stock options and certain employee benefits; market demand for Hershey's new and existing products; changes in Hershey's business environment, including actions of competitors and changes in consumer preferences; changes in governmental laws and regulations, including taxes; risks and uncertainties related to our international operations; and such other matters as discussed in The Hershey Company's Annual Report on Form 10-K for 2006.

Starbucks Coffee Company provides an uplifting experience that enriches people's lives one moment, one human being, one extraordinary cup of coffee at a time. To share in the experience, visit <a href="http://www.starbucks.com/" target="_blank" shape="rect">www.starbucks.com</a>.

The Hershey Company (NYSE: HSY) is the largest North American manufacturer of quality chocolate and sugar confectionery products. With revenues of nearly $5 billion and more than 13,000 employees worldwide, The Hershey Company markets such iconic brands as Hershey's, Reese's, Hershey's Kisses, and Ice Breakers. Hershey is the leader in the fast-growing dark and premium chocolate segment, with such brands as Hershey's Special Dark, Hershey's Extra Dark and Cacao Reserve by Hershey's. In addition, Artisan Confections Company, a wholly owned subsidiary of The Hershey Company, markets such premium chocolate offerings as Scharffen Berger, known for its high-cacao dark chocolate products, Joseph Schmidt, recognized for its fine, handcrafted chocolate gifts, and Dagoba, known for its high-quality natural and organic chocolate bars. Visit us at <a href="http://www.hersheynewsroom.com/" target="_blank" shape="rect">www.hersheynewsroom.com</a>.

When Coffee Dreams, It Dreams of Chocolate - Starbucks Stories

When Coffee Dreams, It Dreams of Chocolate

Starbucks Coffee Company (Nasdaq:SBUX) and The Hershey Company (NYSE:HSY) today announced a development and distribution agreement that will help transform the premium chocolate segment. The companies will create and market a new Starbucks-branded premium chocolate platform in the United States starting this fall. &#8220;Chocolate is the perfect complement to coffee and tea and has long […]

https://stories.starbucks.com/press/2007/when-coffee-dreams-it-dreams-of-chocolate/

With a focus on rapid global expansion, Starbucks Coffee Company (NASDAQ: SBUX) today announced the realignment of its executive management team leveraging its strength and experience to maximize operational resources and deliver a seamless, global Starbucks Experience.
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The new management structure includes the appointment of Martin Coles, currently president Starbucks Coffee International, to chief operating officer, reporting directly to president and ceo, Jim Donald.
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As chief operating officer, Coles will manage global operations as the Company continues its rapid growth. Coles will be responsible for United States and International store operations and store development, the Global Consumer Products Group and Supply Chain Operations.
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"Martin's promotion to chief operating officer is the natural next step in Starbucks growth as a leading international retail company. His proven expertise in global operational excellence will be invaluable as the Company continues on pace to double in size in the next four to five years," commented Donald. "This is an important strategic appointment that will optimize operations as we continue our growth around the world."
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Coles brings significant global retail experience having served as president, Starbucks Coffee International since 2004. Prior to joining Starbucks, Coles served as president and ceo of Reebok International. His experience also includes senior management positions such as executive vice president, Nike, Inc.; senior vice president, international operations for Gateway, Inc.; and vice president, operations for one of PepsiCo, Inc.'s U.S. Bottling Operations. Coles also served in various management roles for Procter &amp; Gamble both in the U.K. and later in the U.S.
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"This management structure will allow us to leverage key learnings and best practices across the enterprise. Our goal is to ensure that the Starbucks Experience consistently exceeds expectations for every one of our customers, in every one of our stores anywhere in the world," commented Coles, Starbucks coo designate.
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Other Key Executive Appointments
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As part of the realignment, other key appointments include long-time Starbucks partners Jim Alling to president, Starbucks Coffee International and Launi Skinner to president, Starbucks Coffee, U. S., who will both report directly to Coles.
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Alling most recently served as president, Starbucks Coffee U.S. During 2005 and 2006, the two fiscal years he managed the Company's largest operating unit, the U.S. business opened 2,700 stores and U.S. net revenues grew 45 percent from $4.3 billion in fiscal 2004 to $6.2 billion in fiscal 2006. Prior to his most recent role, Alling held several leadership positions in U.S. Retail including marketing, foodservice and grocery. Alling brings strong operational experience including driving the growth in the foodservice, licensed partnerships and Company-operated stores areas of the U.S. business. The presidents of the Company's five international regions will report to Alling, providing a depth of international support and experience.Â Alling joined Starbucks in 1997 following a lengthy career with Nestle USA.
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Skinner, who most recently served as senior vice president, Store Development, joined Starbucks in 1993. She was appointed to her most recent role in October 2004. During her tenure, she successfully strengthened the skills and expertise of the U.S. Store Development team, which allowed the Company to rapidly expand its U.S. store presence during that period. Under Skinner's leadership, the Company grew its store portfolio and accelerated the opening of Drive-thru stores as well as the expansion into underdeveloped markets. Prior to her leadership in store development, Skinner was responsible for oversight of the Company's largest regional operations in the Pacific Northwest as well as vice president, Starbucks Coffee Canada. Skinner will now be responsible for overseeing the U.S. business including retail and foodservice operations.
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"Martin, Jim and Launi's new roles demonstrate the depth and breadth of our management team and exemplify the internal talent that is capable of leading Starbucks growth for years to come," said Donald.
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"We see unparalleled demand for Starbucks around the world. This new infrastructure is aligned to support our continued rapid growth and is a natural evolution of the business," said Howard Schultz, Starbucks chairman. "These key appointments will ensure that we deliver a consistent, quality coffee experience globally and position our Company for continued success."
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Coles, Alling and Skinner will transition into their new roles during the next six weeks. The new management structure will take effect September 4, 2007.Â As previously announced, Pete Bocian, cfo designate, will transition to cfo on October 1, 2007.

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Starbucks Poises Organization for Continued Global Growth - Starbucks Stories

Starbucks Poises Organization for Continued Global Growth

Strategic Realignment of Key Executives Includes Appointment of Chief Operating Officer

https://stories.starbucks.com/press/2007/starbucks-poises-organization-for-continued-global-growth/

Starbucks (Nasdaq: SBUX) Entertainment, in its new relationship with Paramount Classics and National Geographic Films, will build awareness and foster discussion around "Arctic Tale," the new family-friendly wild life adventure which begins its limited theatrical engagement July 25, with a wider release slated for August 17. As part of the agreement, Starbucks will bring the story of "Arctic Tale" to its large and loyal customer base to help generate interest in the film as well as educate customers about the climate crisis and inspire them to be a part of the solution through simple, everyday decisions.

From July 31 to August 27, Starbucks will feature a comprehensive in-store marketing effort in support of the film throughout its Company-operated stores in the U.S. and Canada. On August 15, across multiple U.S. markets, Starbucks will host a "National Day of Discussion" featuring environmental leaders who will direct conversations with customers about solutions to address the vital issue of climate change. Organizations such as The Climate Group, Conservation International, Earth Watch and Global Green USA will participate in in-store events across Los Angeles, New York, San Francisco, Seattle, Chicago, Washington, D.C., Dallas, Houston, Boston, Phoenix, and other U.S. markets.

"We're really proud to share this powerful and entertaining story with our customers," said Ken Lombard, president of Starbucks Entertainment. "Starbucks has had a long and significant commitment to communities and the environment, and by highlighting 'Arctic Tale' to our customers, we can spark discussion on this issue and impact change all from right inside our stores."

From Paramount Classics, the studio behind "An Inconvenient Truth," and National Geographic Films, the people who brought you "March of the Penguins," "Arctic Tale," directed by Adam Ravetch and Sarah Robertson, is an epic adventure that explores the vast world of the Great North. The movie tells the story of a walrus pup and a polar bear on their life's journey from birth to adolescence to maturity and parenthood in the frozen Arctic wilderness. Once an almost perpetual winter wonderland, the walrus and the polar bear are losing their beautiful icebound world as it melts from underneath them. Queen Latifah is the Storyteller of "Arctic Tale," and the movie features a compelling soundtrack with contributing artists including Ben Harper, Aimee Mann and the Shins.

"We're thrilled to have Starbucks support our film," said John Lesher, president of Paramount Classics. "They have the ability to reach millions of people in a single morning, ensuring that the message behind 'Arctic Tale' will resonate well beyond the theater."

"In a summer filled with entertainment options and promotional possibilities for corporations, we're delighted Starbucks is championing 'Arctic Tale,'" said Adam Leipzig, president of National Geographic Films. "It is a testament to their commitment to bring quality entertainment options to their customers and to encourage discussions about important issues."

The story of "Arctic Tale" aligns with Starbucks long-standing commitment to the environment and its support of many socially-responsible initiatives. Recognized by the EPA with a Green Power Partner of the Year Award in December 2006, Starbucks efforts to mitigate the effects of the climate crisis include purchasing renewable energy, focusing on energy conservation, and increasing public awareness.

In April, 2007, Starbucks partnered with Global Green USA to launch the "Planet Green Game," an interactive, educational online game that educates players about climate change through engaging game play, and advocates individual action to inspire players to become part of the solution.

Starbucks Champions New Film and Ignites a Call-to-Action on Issue of Climate Crisis - Starbucks Stories

Starbucks Champions New Film and Ignites a Call-to-Action on Issue of Climate Crisis

Starbucks (Nasdaq: SBUX) Entertainment, in its new relationship with Paramount Classics and National Geographic Films, will build awareness and foster discussion around &#8220;Arctic Tale,&#8221; the new family-friendly wild life adventure which begins its limited theatrical engagement July 25, with a wider release slated for August 17. As part of the agreement, Starbucks will bring the […]

https://stories.starbucks.com/press/2007/starbucks-champions-new-film-and-ignites-a-call-to-action-on-issue-of-clima/

Representatives of the Government of the Federal Democratic Republic of Ethiopia and senior leaders from Starbucks Coffee Company today announced that they have completed two days of constructive discussions and the parties have agreed in principle to sign a licensing, distribution and marketing agreement that recognizes the importance and integrity of Ethiopia's specialty coffee names.

This agreement will help to expand their ongoing collaboration to market and sell Ethiopia's exceptionally high quality coffees.

"Ethiopia is firmly committed to work in partnership with all international specialty coffee companies and distributors of its fine coffees, including Harar, Sidamo and Yirgacheffe. We realise our approach to trademarking and licensing these coffee brands that originate in and represent the best of Ethiopia's coffee heritage is a new approach that not only meets the needs of small Ethiopian fine coffee farmers and traders but also the coffee roasting and distributing companies and their customers," commented Getachew Mengistie, EIPO Director General.

"Ethiopia is recognized as the historic birthplace of coffee and the source of some of the finest coffee in the world," said Howard Schultz, Starbucks chairman. "We're extremely excited to continue to deepen our relationship with the Government of Ethiopia."

The Government of Ethiopia and Starbucks Coffee look forward to formalizing the details of the agreement and signing it in May 2007.

Joint Statement from the Ethiopia Intellectual Property Office (EIPO) and Starbucks Coffee Company Regarding Agreement in Principle - Starbucks Stories

Joint Statement from the Ethiopia Intellectual Property Office (EIPO) and Starbucks Coffee Company Regarding Agreement in Principle

Representatives of the Government of the Federal Democratic Republic of Ethiopia and senior leaders from Starbucks Coffee Company today announced that they have completed two days of constructive discussions and the parties have agreed in principle to sign a licensing, distribution and marketing agreement that recognizes the importance and integrity of Ethiopia&#8217;s specialty coffee names. […]

https://stories.starbucks.com/press/2007/joint-statement-from-the-ethiopia-intellectual-property-office-eipo-and-sta/

Starbucks Corporation (NASDAQ: SBUX) today announced that Peter Bocian, 52, has been named executive vice president and chief financial officer designate and will assume this role with the Company on May 14, 2007.

Upon joining Starbucks, Bocian will partake in an intensive immersion process to learn the various facets of the Company. On October 1, 2007, Bocian will succeed Michael Casey, executive vice president, chief financial officer and chief administrative officer, who will transition into a senior advisory role after serving as the Company's chief financial officer for over 12 years. In 2006, Casey announced his plan to transition from his current role this year.

Bocian will be responsible for all aspects of Starbucks Corporate Finance, Information Technology, Global Business Systems Solutions and Global Strategy. He will report to Jim Donald, Starbucks president and ceo.

"Pete's global experience and solid record of delivering results are attributes we were looking for in our next cfo," commented Jim Donald, Starbucks ceo and president. "He's joining us at an ideal time, bringing his international finance experience and proven leadership skills as we continue our aggressive expansion overseas."

Bocian joins Starbucks from NCR Corporation where he served as senior vice president and chief financial officer since 2004. Bocian began his career at NCR in 1983 and has since held a number of positions of increasing responsibility, including chief financial officer of NCR's Retail and Financial Group, CFO of NCR's Retail Solutions Division and vice president of finance and administration for NCR's Computer Systems Group (now Teradata) for the Americas region.

"I am very proud to join such a successful company and globally recognized brand," said Bocian. "Beyond delivering strong performance, Starbucks leadership team has maintained an unparalleled awareness of its role in and responsibility to the communities it serves. I look forward to contributing to Starbucks continued success."

Bocian received his Master's degree in accounting from Michigan

State University, where he also earned his Bachelor's degree.

Starbucks Coffee Company Names Peter Bocian as Chief Financial Officer Designate - Starbucks Stories

Starbucks Coffee Company Names Peter Bocian as Chief Financial Officer Designate

Starbucks Corporation (NASDAQ: SBUX) today announced that Peter Bocian, 52, has been named executive vice president and chief financial officer designate and will assume this role with the Company on May 14, 2007. Upon joining Starbucks, Bocian will partake in an intensive immersion process to learn the various facets of the Company. On October 1, […]

https://stories.starbucks.com/press/2007/starbucks-coffee-company-names-peter-bocian-as-chief-financial-officer-desi/

Starbucks Coffee Company (NASDAQ: SBUX) will host its 2007 Annual Meeting of Shareholders on the morning of Wednesday, March 21, 2007 in Seattle, Washington at the Marion Oliver McCaw Hall at the Seattle Center. The meeting is scheduled to begin at 10:00 a.m. Pacific Time and will include presentations by Howard Schultz, chairman; Jim Donald, president and ceo; and Martin Coles, president, Starbucks Coffee International, as well as voting on corporate matters. Attendees must present an admission ticket for the Annual Meeting of Shareholders. A live webcast of the meeting may be accessed via the following address: <a href="http://investor.starbucks.com">http://investor.starbucks.com</a>. An archive of the webcast will be available at the same address through April 25, 2007.
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Separately, Starbucks is scheduled to present at the JPMorgan Gaming, Lodging and Restaurants Conference in Las Vegas, Nevada on March 22, 2007. Jim Donald and Michael Casey, executive vice president and chief financial officer, will address conference attendees at approximately 8:30 a.m. Pacific Time. A live webcast of the presentation may be accessed via JPMorgan's website at the following address: <a href="https://events.jpmorgan.com">https://events.jpmorgan.com</a>, under the section titled "Conference Webcasts." An archive of the webcast will be available at the same address through May 3, 2007. Additionally, following the presentation an archive of the webcast along with a copy of the presented slides will be available on the Company's web site address of <a href="http://investor.starbucks.com">http://investor.starbucks.com</a> through May 3, 2007.
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Starbucks Coffee Company provides an uplifting experience that enriches people's lives one moment, one human being, one extraordinary cup of coffee at a time. To share in the experience, visit <a href="http://www.starbucks.com">www.starbucks.com</a>. Â

Starbucks Announces Upcoming Events - Starbucks Stories

Annual Meeting of Shareholders - March 21, 2007 Presentation at JPMorgan Gaming, Lodging and Restaurants Conference - March 22, 2007

https://stories.starbucks.com/press/2007/starbucks-announces-upcoming-events/

Starbucks Announces Upcoming Events

This week, Starbucks (Nasdaq: SBUX) will raise its coffee cup in honor of the daily grind by offering customers a break – a coffee break. On Thursday, March 15, 2007, from 10 a.m. to noon, complimentary, tall (12-ounce) cups of brewed coffee will be served in participating Starbucks stores across the U.S. and Canada.Â 
"The Starbucks Coffee Break is about more than just enjoying a great cup of coffee," said Brady Brewer, director of Marketing, Starbucks Coffee Company. "In today's hectic, overscheduled world, it's a reminder to take a break from your day to catch up with a friend or colleague. People connect with each other every day at our coffee houses and our Coffee Break is just one more opportunity for them and others to do so."
The Starbucks Coffee Break is coming at just the right time, according to a recent survey conducted by StrategyOne. America's morning coffee ritual is usually due for a "second cup" before noon as more than half (55 percent) say they need a coffee break before lunch. The reason?Â  Half of survey respondents (50 percent) cite the need to "revitalize and refresh."Â 
"Starbucks can think of no better way to Ã¢â¬Ërefresh and revitalize' than by indulging customers with the high quality and unique taste profile of our freshly brewed coffee served during The Break," added Brewer.Â 
Americans surveyed also are quick to recognize the people who really deserve a coffee break – but can't find the time to get away. While teachers and stay-at-home parents tied for the title of most worthy of a coffee break (19 percent each),Â  several other professions topped the list, includingÂ  police officers (16 percent), nurses (15 percent), fire fighters (10 percent), and airline pilots (10 percent).Â 
Where is My Starbucks?Â  The New Starbucks Mobile Store Locator Knows
Finding your local Starbucks has never been easier with the launch of Starbucks Mobile Locator services on March 1, 2007. Travelers far from home can simply send a text message with the local ZIP code to "697289" (MYSBUX) and receive up to three locations for Starbucks stores in their vicinity. You can also opt to receive a reminder for the Starbucks Coffee Break by sending the word "BREAK" to "697289" (MYSBUX). For a more robust experience, just type <a href="http://www.starbucks.com">www.starbucks.com</a> into your web-enabled phone and search by city, state or a street address using a simple store locator specially formatted for the small screen of a mobile phone. Standard text messaging rates apply. Available on participating carriers.
Beyond the Break: Making the Perfect Cup of Coffee at Home
In addition to the Starbucks Coffee Break, throughout March (in select stores across the U.S. and Canada) customers can become an expert in brewing coffee at home with the help of a Starbucks Coffee Master. Donned in black aprons, Coffee Masters will lead in-store seminars on the key fundamentals of brewing – proportion, grind, water and freshness. Baristas will also "spill the beans" on selecting coffees that please palates and pair well with favorite foods.

Starbucks Fulfills the Need for a Coffee Break - Starbucks Stories

Starbucks Fulfills the Need for a Coffee Break

New Starbucks Mobile Store Locator Helps Customers Find the Nearby Store to Enjoy a Complimentary Cup of Brewed Coffee

https://stories.starbucks.com/press/2007/starbucks-fulfills-the-need-for-a-coffee-break/

Starbucks (Nasdaq: SBUX) and Concord Music Group announced today the formation of a new record label, Hear Music, which will forge relationships directly with artists and distribute recordings at Starbucks locations as well as through traditional music channels.Â The new company will build upon the success Starbucks and Concord have experienced with previous releases, including Ray Charles' "Genius Loves Company" and Sergio Mendes' "Timeless."Â This agreement gives Hear Music a greater hand in developing music that fits within the profile of the Starbucks Experience.
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"This announcement is a natural next step in our entertainment strategy. Hear Music will add tremendous value to the content offerings and distribution of great music Starbucks customers have come to expect," said Ken Lombard, president of Starbucks Entertainment.Â "As we move forward with this new venture, Hear Music will seek out unique and compelling artists from a broad range of genres to help them reach the widest audience possible."
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"Hear Music will provide a powerful new way for great music to be marketed and distributed," said Glen Barros, president of Concord Music Group.Â "At such a critical time in the music business, we are excited to be deepening our partnership with Starbucks in an effort to help artists connect with audiences through all music channels."
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Starbucks Entertainment and Concord Music Group's past collaborationsÂ include Ray Charles' "Genius Loves Company," which to date has sold more than 5.5 million copies worldwide and won an unsurpassed eight GRAMMYÂ® Awards including Album of the Year.Â In addition, Sergio Mendes' "Timeless" won a Latin GRAMMYÂ® Award for Best Brazilian Contemporary Pop Album of the Year and to date is on its way to selling a million copies worldwide.
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The Hear Music brand, which has been used on Starbucks proprietary compilation CDs since 1999, is recognized throughout the entertainment industry for its groundbreaking marketing and merchandising of music for both established artists and rising stars.Â Now with the new Hear Music label, Starbucks further solidifies the creative partnership with Concord in order to carry the Starbucks musical experience to all other music channels.
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This new Hear Music label has evolved from a natural partnership between two innovative companies rooted in quality, authenticity, relevance, and passion.Â The label will develop emerging artists with inspired vision and extraordinary talent and will also be a home for established artists with timeless resonance, providing them an extraordinary platform for reaching music fans.Â Hear Music advocates creative control for artists and encourages musicians to stretch and take risks which the new label believes will result in compelling music choices for consumers.
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The company will be based in Los Angeles, California.Â Ken Lombard, president Starbucks Entertainment, will serve as chief manager of the new venture and will report directly to the management committee. He will work closely with Glen Barros, President of Concord Music Group, on the day-to-day activities of the venture.Â Concord Music Group will serve as a creative partner and will work collaboratively with Starbucks on promotion, distribution and marketing for Hear Music outside of Starbucks.
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With more than 13,000 locations in 39 countries and more than 44 million customer visits per week, Starbucks offers a unique set of assets.Â Starbucks distinctive customer loyalty and trusted curatorial voice has had a significant impact on the music marketplace.Â Along with the Starbucks retail footprint, Concord Music Group's exemplary label platform will ensure broader global presence for all Hear Music artists.

Starbucks Launches Hear Music Record Label - Starbucks Stories

Starbucks Launches Hear Music Record Label

Exclusive Partnership with Concord Music Group Will Forge Relationships Directly with Artists and Distribute Unique, Compelling Recordings to the Widest Audience Possible

https://stories.starbucks.com/press/2007/starbucks-launches-hear-music-record-label/

CARE, the international humanitarian and development organization, announced today that it has received a commitment in excess of $500,000 from Starbucks to help fund a three-year program that will improve economic and educational prospects for more than 6,000 people in rural Ethiopia's coffee growing regions.Starbucks has supported CARE for 15 years with grants totaling more than $3 million to coffee growing regions including Costa Rica, Guatemala, Indonesia and Ethiopia.

"As we have seen throughout Starbucks past support of programs in Ethiopia ? as well as Guatemala, Indonesia, Costa Rica and other coffee growing regions ? education, micro-finance and agricultural training methods provide both immediate and long-term benefits to the community," said Dr. Helene Gayle, president and chief executive officer of CARE."Women in particular will have increased access to tools that help them take the lead in income generation activities that enable them to better support their families."

The development project between CARE and Starbucks will support 1,500 households through programs to improve agricultural practices and adult literacy.CARE's projects will train women and men in agricultural techniques that reduce crop losses, establish community-based saving and self-help groups that provide sustainable financial and social services, and fund adult functional literacy programs. The project is particularly sensitive to balancing women's learning with cultural sensitivities and their existing workloads.

"Teaching our local farmers how to increase crop yields and improving adult literacy are critical to the long-term development of the coffee growing regions," said Abby Maxman, country director for CARE Ethiopia. "We view this project as an example of empowering households to take command of their own futures and their potential through education and training."

Ethiopia's human development index ranks the country 170 out of 177 with more than 45 percent of the population living below the poverty line.The newest Starbucks-funded project in Ethiopia is in a region known both for its high-quality coffee growing as well as chronic food insecurity that results from its remote location and periodic weather-related crop failures.

"We have proudly supported CARE projects around the world for the past 15 years," said Sandra Taylor, senior vice president, Corporate Social Responsibility, Starbucks Coffee Company."Ethiopia is an important coffee sourcing region for Starbucks, and we are pleased to continue our years of extensive community and economic development work there in partnership with CARE."

CARE and Starbucks have been working together since 1991.Over the years, Starbucks has contributed more than $3 million to CARE.Some of the issues Starbucks and CARE work together on are health and nutrition, community development, water sanitation, biodiversity conservation, community-self financing and children's concerns around the world.In addition they have been actively involved during global emergencies such as after earthquakes, hurricanes, and the 2004 tsunami to provide relief to displaced victims.

CARE is a leading humanitarian organization fighting global poverty. We place special focus on working alongside poor women because, equipped with the proper resources, women have the power to help whole families and entire communities escape poverty. Women are at the heart of CARE's community-based efforts to improve basic education, prevent the spread of HIV, increase access to clean water and sanitation, expand economic opportunity and protect natural resources. CARE also delivers emergency aid to survivors of war and natural disasters, and helps people rebuild their lives. To get involved, visit <a title="http://www.care.org/" href="http://www.care.org/">www.care.org</a>.

Starbucks Funds New Community Development Programs in Ethiopia with $500,000 Contribution to CARE - Starbucks Stories

Starbucks Funds New Community Development Programs in Ethiopia with $500,000 Contribution to CARE

CARE, the international humanitarian and development organization, announced today that it has received a commitment in excess of $500,000 from Starbucks to help fund a three-year program that will improve economic and educational prospects for more than 6,000 people in rural Ethiopia&#8217;s coffee growing regions.Starbucks has supported CARE for 15 years with grants totaling more […]

https://stories.starbucks.com/press/2007/starbucks-funds-new-community-development-programs-in-ethiopia-with-500000/

This week Starbucks ceo Jim Donald and his executive team had positive meetings with African coffee farmers, producers and government officials in Kenya, Tanzania, Rwanda and Ethiopia. In particular during the meetings in Ethiopia, Starbucks and government officials discussed the government's initiative to protect its specialty coffee names. The parties used these meetings as the first step in developing a solution. Starbucks fully supports the premise that any protection of specialty coffee names in Ethiopia should benefit Ethiopian coffee farmers. 

"We were grateful for the opportunity to meet with the Ethiopian Prime Minister Melese Zenawi to talk about how we can work together on initiatives that will benefit coffee farmers," said Jim Donald, Starbucks president and ceo. "We believe the meeting was very cooperative and productive and we are committed to working with the Ethiopian government to find a solution that supports the Ethiopian coffee farmer."

As stated in the press release issued on Nov. 29, 2006 by the Ethiopian Intellectual Property Office, "both parties agreed to cooperate and work together in the protection and use of the Intellectual Property Rights of Ethiopia's specialty coffee names and for Starbucks to promote high quality Ethiopian coffees."

For more detailed information about Starbucks relationship with Ethiopian coffee farmers, please visit <a href="http://www.starbucks.com/aboutus/pressdesc.asp?id=713" title="http://www.starbucks.com/aboutus/pressdesc.asp?id=713">www.starbucks.com/aboutus/pressdesc.asp?id=713</a>.

Talks between Starbucks and the Ethiopian Government Positive and Ongoing - Starbucks Stories

Talks between Starbucks and the Ethiopian Government Positive and Ongoing

This week Starbucks ceo Jim Donald and his executive team had positive meetings with African coffee farmers, producers and government officials in Kenya, Tanzania, Rwanda and Ethiopia.  In particular during the meetings in Ethiopia, Starbucks and government officials discussed the government&#8217;s initiative to protect its specialty coffee names. The parties used these meetings as the first step […]

https://stories.starbucks.com/press/2006/talks-between-starbucks-and-the-ethiopian-government-positive-and-ongoing/

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