SEATTLE; October 20, 2011 – Starbucks Corporation (NASDAQ: SBUX) plans to release its fourth quarter and fiscal year end 2011 financial results after the market close on Thursday, November 3, 2011, with a conference call and webcast to follow at 2:00 p.m. PT. The conference call will be broadcast live over the Internet and can be accessed at <a href="http://investor.starbucks.com">http://investor.starbucks.com</a>.Â A replay of the webcast will be available on the company's website until Friday, December 2, 2011. Â

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Starbucks Announces Q4 and Fiscal Year End 2011 Results Conference Call - Starbucks Stories

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Starbucks Announces Q4 and Fiscal Year End 2011 Results Conference Call

SEATTLE; October 20, 2011 – Starbucks Corporation (NASDAQ: SBUX) plans to release its fourth quarter and fiscal year end 2011 financial results after the market close on Thursday, November 3, 2011, with a conference call and webcast to follow at 2:00 p.m. PT. The conference call will be broadcast live over the Internet and can […]

https://stories.starbucks.com/press/2011/starbucks-announces-q4-and-fiscal-year-end-2011-results-conference-call/

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Seattle, Wash. – Oct. 5, 2011 – Statement from Starbucks ceo Howard Schultz:

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"It's a sad day for America – a man who embodied innovation and our entrepreneurial spirit like no-one else has passed and will be greatly missed."

Steve Jobs (1955-2011) - Statement from Starbucks ceo Howard Schultz - Starbucks Stories

Steve Jobs (1955-2011) &#8211; Statement from Starbucks ceo Howard Schultz

Seattle, Wash. – Oct. 5, 2011 – Statement from Starbucks ceo Howard Schultz: &#8220;It&#8217;s a sad day for America – a man who embodied innovation and our entrepreneurial spirit like no-one else has passed and will be greatly missed.&#8221;

https://stories.starbucks.com/press/2011/steve-jobs-1955-2011-statement-from-starbucks-ceo-howard-schultz/

Steve Jobs (1955-2011) – Statement from Starbucks ceo Howard Schultz

Record Q3 EPS Increases 33% to $0.36 Strong Traffic Drives 8% Increase in Global Comparable Store Sales Operating Margin Improves 300 Basis Points in U.S. and 200 Basis Points in International Company Provides FY12 Outlook

SEATTLE, July 28, 2011 - Starbucks Corporation (NASDAQ:SBUX) today reported financial results for its fiscal third quarter ended July 3, 2011 and introduced FY12 targets.

<a href="https://stories.starbucks.com/wp-content/uploads/2019/01/Q3_11_Earnings_Release-FINAL-072811.pdf">View report here</a>.

Starbucks Reports Record Third Quarter 2011 Results - Starbucks Stories

Starbucks Reports Record Third Quarter 2011 Results

https://stories.starbucks.com/press/2011/starbucks-reports-record-third-quarter-2011-results/

SEATTLE; July 14, 2011 – Starbucks Corporation (NASDAQ: SBUX) plans to release its third quarter fiscal year 2011 financial results after the market close on Thursday, July 28, 2011, with a conference call and webcast to follow at 2:00 p.m. PT. The conference call will be broadcast live over the Internet and can be accessed at <a href="http://investor.starbucks.com">http://investor.starbucks.com</a>.Â A replay of the webcast will be available on the company's website until Friday, August 26, 2011. Starbucks Contact, Investor Relations:Â Â Â JoAnn DeGrande Â Â Â 206-318-7118 Starbucks Contact, Media: Alan Hilowitz 206-318-7100

Starbucks Announces Q3 Fiscal Year 2011 Results Conference Call - Starbucks Stories

Starbucks Announces Q3 Fiscal Year 2011 Results Conference Call

SEATTLE; July 14, 2011 – Starbucks Corporation (NASDAQ: SBUX) plans to release its third quarter fiscal year 2011 financial results after the market close on Thursday, July 28, 2011, with a conference call and webcast to follow at 2:00 p.m. PT. The conference call will be broadcast live over the Internet and can be accessed […]

https://stories.starbucks.com/press/2011/starbucks-announces-q3-fiscal-year-2011-results-conference-call/

SEATTLE, July 11, 2011 - Building on its global momentum, Starbucks Coffee Company (NASDAQ:SBUX) today announced a new corporate structure to accelerate its growth strategy, which will take effect by the end of September.

"Our company performance over the past two years has positioned Starbucks for the significant international opportunities ahead and the acceleration of our global growth strategy," said Howard Schultz, chairman, president and chief executive officer, Starbucks Coffee Company. "Today we are successfully executing our multi-brand, multi-channel strategy and we believe the leadership and organizational moves announced today will optimize our speed and focus going forward."

Starbucks retail business is currently structured as Starbucks U.S. and Starbucks Coffee International (SCI), which encompasses 54 markets outside the United States. Starbucks will move to a new three-region organizational structure:

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A president for each region will oversee the company-operated retail business, working closely with both the licensed and joint-venture business partners in each market. They will also work closely with Starbucks Global Consumer Products and Foodservice team to continue building out Starbucks brands and channels in each region.

China and Asia Pacific Region: John Culver has been named president, Starbucks China and Asia Pacific. Culver's focus and accountability will center on Starbucks retail business in Asia Pacific, including China, Japan and Starbucks newest market entry – India. China, Japan and India are important areas of growth for the company and Culver brings the extensive global experience navigating complex operating environments to drive even greater business results in this region. As president of SCI over the past two years, Culver and his team have delivered strong international growth and set the foundation for the company's international business and growth opportunities ahead.

Americas Region:Cliff Burrows will expand his current role as president, Starbucks U.S. to president, Americas, with responsibility for the United States, Canada, Mexico and Latin America. Under Burrows' leadership, the U.S. business continues to set records across almost every measure of sales and customer experience – achieving performance levels that are especially noteworthy for a business in its 40th year. The Americas Region, particularly the United States, Canada and Brazil, will continue to be a cornerstone of Starbucks growth.

EMEA Region: Michelle Gass has been named president, Starbucks EMEA.Â In this role, Gass will provide overall leadership to Starbucks company-operated markets in this region: the U.K., France, and Germany. She will also be responsible for growing and developing Starbucks joint venture and licensed operations in Europe, Russia and the Middle East. During her nearly 15 years with Starbucks, Gass has served in a variety of leadership roles, including global strategy, marketing and category management. Currently, she serves as president, Seattle's Best Coffee, a Starbucks subsidiary, where she has led significant growth – from 3,000 to 50,000 points of distribution – through new and innovative business and brand strategies.

Accelerating the Multi-Brand Growth Opportunity

Starbucks is creating a multi-brand, multi-channel future by building a portfolio of branded business units beyond the Starbucks retail brand.

Seattle's Best Coffee (SBC) will continue to be an important growth opportunity, with a goal of becoming a $1 billion business over time through expanded and innovative distribution channels, partnerships, licensing, franchising, and consumer packaged goods (CPG) initiatives. SBC will continue to operate as an independent business unit under the leadership of Jeff Hansberry, who will serve as SBC's president in addition to his current role as president, Global Consumer Products and Foodservice. This structure will leverage the synergies between the CPG businesses within the Starbucks and SBC brands.

The tea category is another significant opportunity for Starbucks. In 1999, Starbucks acquired Tazo Tea and has built a profitable business generating approximately $1.3 billion in annual revenue. As the second most consumed beverage in the world after water, tea represents an $87 billion global market opportunity and the company intends to build Tazo into a globally-recognized multi-billion dollar brand. Annie Young-Scrivner has been appointed president, Tazo, in addition to her current responsibilities as Starbucks global chief marketing officer. Young-Scrivner's experience includes extensive product management – with a track record of successfully bringing to market and building numerous brands – making her ideally suited to lead the efforts to grow the Tazo brand.

All three new regional presidents – Burrows, Culver and Gass - along with Hansberry and Young-Scrivner will report to Schultz.

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest-quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.starbucks.com&amp;esheet=6789268&amp;lan=en-US&amp;anchor=www.starbucks.com&amp;index=1&amp;md5=27f19cbb04db1907be77bc14c1b7fee7">www.starbucks.com</a>.

Forward-Looking Statements

This release contains forward-looking statements relating to certain changes to the leadership and organizational structure of Starbucks Corporation, as well as trends in or expectations regarding acceleration of the multi-brand, multi-channel and global growth strategies; positioning for international opportunities; the effect of leadership and organizational changes on the company's strategies and opportunities, as well as on business results in the various regions; the size and growth of Seattle's Best Coffee and initiatives to expand and grow the business; leveraging the CPG business with the Starbucks and Seattle's Best Coffee brands; the global market opportunity of tea and the intention to grow Tazo into a globally-recognized brand; and the leadership and performance of the persons being appointed or tasked with leading the various regions or businesses. These forward-looking statements are based on currently available operating, financial and competitive information and are subject to a number of significant risks and uncertainties associated with its business. Actual results may differ materially depending on a variety of factors including, but not limited to: the successful implementation of the announced leadership and organization structural changes; the ability of the persons appointed to lead such regions and businesses to provide results; fluctuations in U.S. and international economies and currencies; the impact of competition; coffee, dairy and other raw material prices and availability; costs associated with, and the successful execution of, the company's other initiatives; and other risks detailed in the company filings with the Securities and Exchange Commission, including the "Risk Factors" section of Starbucks Annual Report on Form 10-K for the fiscal year ended OctoberÂ 3, 2010.Â The company assumes no obligation to update any of these forward-looking statements.

Starbucks Announces New Leadership Structure to Accelerate Global Growth - Starbucks Stories

Starbucks Announces New Leadership Structure to Accelerate Global Growth

New Company Alignment Optimizes Multi-Brand Strategy

http://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20110711006701r1&amp;sid=tekgr&amp;distro=nx

https://stories.starbucks.com/press/2011/starbucks-announces-new-leadership-structure-to-accelerate-global-growth/

SEATTLE, June 15, 2011 - Starbucks Coffee Company (NASDAQ: SBUX) released the following statement in response to the proceedings today in the New York State Supreme Court in Queens County pertaining to the Company's decision to change dairy providers for the New York City market:

The Court will hold further hearings on June 27th. In the meantime, Starbucks will work closely with its partners (employees), its local distributor and new dairy provider to ensure a seamless transition of the supply of dairy products to our New York City stores.

Once we have the opportunity to present our case, the facts will speak for themselves:

First and foremost, this move will result in no New York City job loss. In a court affidavit, our Jamaica, Queens, NY-based distributor, Bartlett, which contracts milk sourcing for Starbucks through Elmhurst, stated that Elmhurst advised it that "If Elmhurst lost the Starbucks volume it would not have to lay anyone off, but rather it would merely cut the substantial overtime it is currently giving its workers." In fact, Elmhurst's own court papers show that milk which Bartlett sells to Starbucks represents less than 10 percent of Elmhurst's overall business. Bartlett has committed to honoring its existing contract with Elmhurst through 2013, which includes thousands of customers to which Bartlett distributes Elmhurst-processed milk.

Second, our current dairy supplier, Elmhurst, declined to participate in the dairy sourcing RFP process for the New York City market that we initiated last fall. We awarded the business to another dairy in New York State that submitted a bid.

Finally, Starbucks commitment to New York City and the state of New York is significant and unwavering. Our more than 3,000 Starbucks partners who work at our 183 stores in the city ensure we are making a difference in the neighborhoods we operate in every day. We continue to add new stores and partners to our New York City presence in addition to basing our Northeast regional headquarters in Manhattan.

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest-quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.starbucks.com&amp;esheet=6762071&amp;lan=en-US&amp;anchor=www.starbucks.com&amp;index=1&amp;md5=a416c2d598dc480d4525a1480a51f906">www.starbucks.com</a>.

Starbucks Statement Regarding New York City Dairy Provider Court Hearing - Starbucks Stories

Starbucks Statement Regarding New York City Dairy Provider Court Hearing

SEATTLE, June 15, 2011 &#8211; Starbucks Coffee Company (NASDAQ: SBUX) released the following statement in response to the proceedings today in the New York State Supreme Court in Queens County pertaining to the Company&#8217;s decision to change dairy providers for the New York City market: The Court will hold further hearings on June 27th. In […]

http://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20110615007008r1&amp;sid=tekgr&amp;distro=nx

https://stories.starbucks.com/press/2011/starbucks-statement-regarding-new-york-city-dairy-provider-court-hearing/

SEATTLE, May 05, 2011 - Starbucks Corporation (Nasdaq: SBUX) announced today that Joshua Cooper Ramo, Managing Director at Kissinger Associates, a business and government strategic advisory firm, was elected to the Starbucks Board of Directors on May 3. Ramo will serve on the Nominating and Corporate Governance committee.

“As we accelerate the growth of our international business, Joshua’s notable experience and perspective will complement our already strong and diverse Board,” said Howard Schultz, chairman, president and ceo of Starbucks. “His expertise, especially with regard to China, will be an invaluable contribution to maintaining our global leadership and strategic competitive advantage.”

Ramo, 42, has been called “one of China’s leading foreign-born scholars” by the World Economic Forum, and has written several papers on China’s development, which have been distributed in China and abroad. In 2008, Ramo served as China Analyst for NBC during the Summer Olympics in Beijing and shared an Emmy Award for his work at the Opening Ceremony. Prior to his current advisory role, Ramo was an award-winning journalist and Senior Editor and Foreign Editor of TIME Magazine. Ramo is also a New York Times best-selling author of the book “The Age of the Unthinkable: Why the New World Order Constantly Surprises Us and What We Can Do About It,” which has been published in nearly 20 languages.

Ramo holds degrees from the University of Chicago and New York University, and has been a member of the Council on Foreign Relations, Asia21 Leaders Program, World Economic Forum’s Young Global Leaders and Global Leaders for Tomorrow, and co-founder of the U.S. – China Young Leaders Forum.

“I'm delighted to join the Starbucks Board of Directors and help chart the future of this iconic company,” said Ramo. “Starbucks is an aspirational, exciting brand with unquestioned global relevance. I look forward to contributing to the next phase of the company's growth.”

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.starbucks.com&amp;esheet=6711971&amp;lan=en-US&amp;anchor=www.starbucks.com&amp;index=1&amp;md5=521790815a8df83f7f3e2d00d2c8121f">www.starbucks.com</a>.

Starbucks Appoints Joshua Cooper Ramo to Board of Directors - Starbucks Stories

Starbucks Appoints Joshua Cooper Ramo to Board of Directors

SEATTLE, May 05, 2011 &#8211; Starbucks Corporation (Nasdaq: SBUX) announced today that Joshua Cooper Ramo, Managing Director at Kissinger Associates, a business and government strategic advisory firm, was elected to the Starbucks Board of Directors on May 3. Ramo will serve on the Nominating and Corporate Governance committee. “As we accelerate the growth of our […]

http://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20110505006933r1&amp;sid=tekgr&amp;distro=nx

https://stories.starbucks.com/press/2011/starbucks-appoints-joshua-cooper-ramo-to-board-of-directors/

Q2 EPS Up 21% to $0.34 Strong Traffic Drives 7% Increase in Global Comparable Store Sales Significant Increase in U.S. and International Operating Margins 40th Anniversary Tribute Contributes to Global Momentum

SEATTLE, April 27, 2011 - Starbucks Corporation (NASDAQ: SBUX) today reported financial results for its fiscal second quarter ended April 3, 2011.

<a href="https://stories.starbucks.com/wp-content/uploads/2019/01/Q2_11_Earnings_Release-FINAL-042711.pdf">View report here</a>.

Starbucks Reports Record Second Quarter 2011 Results - Starbucks Stories

Starbucks Reports Record Second Quarter 2011 Results

https://stories.starbucks.com/press/2011/starbucks-reports-record-second-quarter-2011-results/

Seoul, April 28, 2011 – Chairman, president and ceo of Starbucks Coffee Company, Howard Schultz visited Seoul on April 27 for two days to celebrate the company's 40th anniversary and the publishing of his second autobiography ONWARD. As a part of his world-wide book tour that started on March 29 in New York, he arrived in Seoul after visiting nine cities in North America and Shanghai, China. ONWARDis Schultz's story of the next and perhaps harder challenge of any entrepreneur's journey: saving a mature company from losing its way and rediscovering its purpose. In the book, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability. ONWARDis being initially translated into eight languages including Chinese, Japanese and Spanish and was published in Korean on April 20. During his visit to Seoul, Schultz will attend a book signing event and a lecture open to the public. 3,500 copies of the limited edition ONWARDare also on sale at selected Starbucks stores starting from April 27. In Korea, Starbucks today employs 3,936 partners and operates 339 stores in 36 cities, planned to rise to 355 stores by October, 2011. The number of Starbucks stores in Korea is forecast to more than double by 2016. A part of profits from the sales of Korean edition ONWARD will be donated to "Starbucks Heritage Scholarship", which was created in 2009 in partnership between Starbucks Coffee Korea and the Korean National University of Cultural Heritage (Dean, Mr. Bong-Kun Kim). Schultz delivered the scholarship to Mr. Kap-Ryung Kim, Head of the Office of Student Affairs from the Korean National University of Cultural Heritage at the press conference held in Junggwanhun Pavilion located inside the Doksu Palace on the morning of April 28. Starbucks Coffee Korea has been proactive in supporting the preservation of Korea's cultural assets and provided scholarships to 15 students at the Korean National University of Cultural Heritage since 2009. During his visit to Korea, Schultz will also invite 400 Starbucks Coffee Korea partners to celebrate the firm's 40th anniversary and share the company's vision together. On April 7, a special edition ONWARD has been delivered with Schultz's personal thank-you note to all 3,000 Starbucks Coffee Korea partners. Starbucks partners will also deliver a note of appreciation to Schultz in person during the meeting. Â

Starbucks CEO, Howard Schultz Visits Korea To Celebrate the Publishing of His Second Autobiography ONWARD - Starbucks Stories

Starbucks CEO, Howard Schultz Visits Korea To Celebrate the Publishing of His Second Autobiography ONWARD

- Seoul marks key point in world-wide book tour that started on March 29 and hosted in nine North American cities and Shanghai, China - Part of book sales profits to be donated as &ldquo;Starbucks Heritage Scholarship&rdquo; to support students at

https://stories.starbucks.com/press/2011/starbucks-ceo-howard-schultz-visits-korea-to-celebrate-the-publishing-of-hi/

SEATTLE, April 13, 2011 - Starbucks Corporation (NASDAQ: SBUX) plans to release its second quarter fiscal year 2011 financial results after the market close on Wednesday, April 27, 2011, with a conference call and webcast to follow at 2:00 p.m. PT. The conference call will be broadcast live over the Internet and can be accessed at <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Finvestor.starbucks.com&amp;esheet=6683635&amp;lan=en-US&amp;anchor=http%3A%2F%2Finvestor.starbucks.com&amp;index=1&amp;md5=0888cd16891ecebe27c950fe43352588">http://investor.starbucks.com</a>. A replay of the webcast will be available on the company's website until Friday, May 27, 2011.

About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.starbucks.com&amp;esheet=6683635&amp;lan=en-US&amp;anchor=www.starbucks.com&amp;index=2&amp;md5=73e51b17cb8c8f6d955bcc56417d062c">www.starbucks.com</a>.

Starbucks Announces Q2 Fiscal Year 2011 Results Conference Call - Starbucks Stories

Starbucks Announces Q2 Fiscal Year 2011 Results Conference Call

SEATTLE, April 13, 2011 &#8211; Starbucks Corporation (NASDAQ: SBUX) plans to release its second quarter fiscal year 2011 financial results after the market close on Wednesday, April 27, 2011, with a conference call and webcast to follow at 2:00 p.m. PT. The conference call will be broadcast live over the Internet and can be accessed […]

http://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20110413006901r1&amp;sid=tekgr&amp;distro=nx

https://stories.starbucks.com/press/2011/starbucks-announces-q2-fiscal-year-2011-results-conference-call/

NEW YORK &amp; SEATTLE, March 28, 2011 - Rodale Inc. and Starbucks (NASDAQ: SBUX) announce the publication of ONWARD: How Starbucks Fought for Its Life without Losing Its Soul (Rodale Inc.; March 29, 2011), by Howard Schultz, ceo of Starbucks. It's the inspiring story of one company's struggle from crisis to comeback, featuring themes of hope, conscience, innovation, courage, and responsibility. As a preview to the book launch, Starbucks will host a live Webcast featuring an interview and Q&amp;A session with Schultz at 9 a.m. PT/Noon ET today. Access to the Webcast is <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fstarbucks.com%2Fonward%2Flive&amp;esheet=6661060&amp;lan=en-US&amp;anchor=http%3A%2F%2Fstarbucks.com%2Fonward%2Flive&amp;index=2&amp;md5=7372e10d10a507af06a9ba77b0650416">http://starbucks.com/onward/live</a>. People may also submit questions on this page, through the stream on Facebook (<a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Ffacebook.com%2Fstarbucks&amp;esheet=6661060&amp;lan=en-US&amp;anchor=http%3A%2F%2Ffacebook.com%2Fstarbucks&amp;index=3&amp;md5=bfe08ec3ec645c67c9f35b2049c03a1f">http://facebook.com/starbucks</a>), or on Twitter using the hashtag #OnwardLive.

The Onward book tour commences in New York City, March 29-30, and will also include stops in Washington, DC, March 31; Boston, April 1; San Francisco, April 4; Los Angeles, April 5; Denver, April 6; Seattle, April 7; Chicago, April 11-12; Toronto, April 13; Shanghai, April 26; Shenzhen, April 27; Seoul, April 28-29; London, May 10-11, and Vancouver, May 26. Starting in late April, translated versions of Onward will be published in China, Japan, Korea, Taiwan, Thailand, U.K., Russia and Brazil. On Sept. 19, 2011, translated versions of Onward will be published in France, Germany, and Spain.

Participating Starbucks stores worldwide will carry the translated versions when they launch in respective countries and will carry an English version in countries where translations are not available. Additional information about the book and tour is available at <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.starbucks.com%2Fonward&amp;esheet=6661060&amp;lan=en-US&amp;anchor=www.starbucks.com%2Fonward&amp;index=4&amp;md5=96193b63a377b5471505aad1a3e81714">www.starbucks.com/onward</a>.

The National Braille Press will also offer Onward in the e-Braille format as a free download for Braille readers. Starting on March 29, it can be downloaded at <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.nbp.org%2Fic%2Fnbp%2FONWARD.html&amp;esheet=6661060&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.nbp.org%2Fic%2Fnbp%2FONWARD.html&amp;index=5&amp;md5=9507776f55e51a08e815f853f96d78a7">http://www.nbp.org/ic/nbp/ONWARD.html</a>.

A starred review from Publishers Weekly described Onward as"personal, suspenseful, and surprisingly open ... [Schultz's] sequel to the founding of Starbucks is grittier, more gripping, and dramatic, and his voice is winning and authentic. This is a must-read for anyone interested in leadership, management, or the quest to connect a brand with the consumer."

Schultz's first book, Pour Your Heart into It (Hyperion; 1997), described the founding and ideals of a young company determined to make its mark. Onward is Schultz's story of the next and perhaps harder challenge of any entrepreneur's journey: saving a mature company from losing its way, and rediscovering its purpose.

In 2008, Howard Schultz made the unprecedented decision to return as the ceo, eight years after he stepped down from daily oversight of the Company and became chairman. Concerned that the Starbucks Experience had been compromised by its quest for growth, Schultz was determined to help Starbucks return to its core values and restore its financial health. In Onward, he shares the remarkable story of his return and the Company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability.

Schultz not only had to act quickly and aggressively on a global scale, but had to look in the mirror, confront the Company's blemishes, and search for answers to such hard questions as:

There was no easy road map, and there were plenty of risks. From a leaked memo that exposed Starbucks' troubles to the world, to the costly decision to close all U.S. Starbucks stores for a few hours of employee retraining, to introducing an aggressive pipeline of new innovations to develop the next blockbuster offering, Onwardtakes readers through the tough decisions and painful steps of a turnaround that should inspire anyone who wants to reinvent themselves and triumph against the odds.

ABOUT THE AUTHOR:

Howard Schultz is the chairman, president, and ceo of Starbucks and the author of the New York Times bestseller Pour Your Heart into It.

He wrote Onward with Joanne Gordon, a former Forbes writer and contributing editor who has spent more than a decade profiling companies and business leaders for numerous publications, including five previous books. Schultz will donate all of his royalties from the sale of the book to the Starbucks Foundation and the CUP Fund.

About the Book ONWARD How Starbucks Fought for Its Life without Losing Its Soul By Howard Schultz with Joanne Gordon Published by Rodale Inc. Publication date: March 29, 2011 Price: $25.99; 350 pages; ISBN: 978-1-60529-288-5

Rodale is a global multiplatform media company with a mission to improve the health and wellness of the individual, community, and planet. The company, which reaches more than 70 million people worldwide, publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Mountain Bike, Running Times, and Organic Gardening, and is also the largest independent book publisher in America, with a collection of bestselling titles including Al Gore's An Inconvenient Truth and Our Choice, former FDA commissioner Dr. David Kessler's The End of Overeating, as well as franchise titles such as The South Beach Diet; Eat This, Not That!; and Flat Belly Diet! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. Visit Rodale's Web site at <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.RodaleInc.com&amp;esheet=6661060&amp;lan=en-US&amp;anchor=www.RodaleInc.com&amp;index=6&amp;md5=b34030f5b9a4f3a45d5eaa6f81446fa6">www.RodaleInc.com</a>.

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.starbucks.com&amp;esheet=6661060&amp;lan=en-US&amp;anchor=starbucks.com&amp;index=7&amp;md5=ea2c3bf38b7b5987ca7ff5f99da92bb4">starbucks.com</a>.

Photos/Multimedia Gallery Available: <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.businesswire.com%2Fcgi-bin%2Fmmg.cgi%3Feid%3D6661060%26lang%3Den&amp;esheet=6661060&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.businesswire.com%2Fcgi-bin%2Fmmg.cgi%3Feid%3D6661060%26lang%3Den&amp;index=8&amp;md5=9eed64745c99804c4efb306a03375d54">http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6661060&amp;lang=en</a>

ONWARD: How Starbucks Fought for Its Life without Losing Its Soul, by Howard Schultz, ceo of Starbucks, to Launch with Webcast and 14-City Book Tour - Starbucks Stories

ONWARD: How Starbucks Fought for Its Life without Losing Its Soul, by Howard Schultz, ceo of Starbucks, to Launch with Webcast and 14-City Book Tour

March 28th ONWARD Webcast, http://starbucks.com/onward/live, includes Q&amp;A with Schultz at 9 a.m. PT, leading up to book launch on the 29th

http://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20110328005536r1&amp;sid=tekgr&amp;distro=nx

https://stories.starbucks.com/press/2011/onward-how-starbucks-fought-for-its-life-without-losing-its-soul-by-howard/

SEATTLE, March 24, 2011 - Starbucks Corporation (NASDAQ: SBUX) will be presenting on Tuesday, March 29, 2011 at the J.P. Morgan Gaming, Lodging, Restaurant &amp; Leisure Management Access Forum in Las Vegas. A live webcast of the presentation will be available over the Internet at <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Finvestor.starbucks.com&amp;esheet=6659679&amp;lan=en-US&amp;anchor=http%3A%2F%2Finvestor.starbucks.com&amp;index=1&amp;md5=03384447db1c7702a81ca31748b38193">http://investor.starbucks.com</a>. An archived webcast will be available on Starbucks website, at the above URL, through Tuesday, April 26, 2011.

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.starbucks.com&amp;esheet=6659679&amp;lan=en-US&amp;anchor=www.starbucks.com&amp;index=2&amp;md5=1dc84a14765b6da67becbe99a93d8f13">www.starbucks.com</a>.

Starbucks to Present at J.P. Morgan Gaming, Lodging, Restaurant & Leisure Management Access Forum - Starbucks Stories

Starbucks to Present at J.P. Morgan Gaming, Lodging, Restaurant &#038; Leisure Management Access Forum

SEATTLE, March 24, 2011 &#8211; Starbucks Corporation (NASDAQ: SBUX) will be presenting on Tuesday, March 29, 2011 at the J.P. Morgan Gaming, Lodging, Restaurant &amp; Leisure Management Access Forum in Las Vegas. A live webcast of the presentation will be available over the Internet at http://investor.starbucks.com. An archived webcast will be available on Starbucks website, […]

http://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20110324006768r1&amp;sid=tekgr&amp;distro=nx

https://stories.starbucks.com/press/2011/starbucks-to-present-at-j-p-morgan-gaming-lodging-restaurant-leisure-manag/

Starbucks to Present at J.P. Morgan Gaming, Lodging, Restaurant & Leisure Management Access Forum

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