Embrace the spirit of Día de Muertos with Starbucks limited-edition merch around the world 

Starbucks is celebrating the rich tradition of Día de Muertos (Day of the Dead) with a new and exclusive collection of beautifully designed tumblers, cups and mugs available to customers worldwide. The drinkware honors the cultural heritage and enduring spirit of this cherished holiday, while adding a touch of festive flair to any beverage. 

Día de Muertos, or Day of the Dead, is a holiday that originated primarily in Mexico and is now celebrated around the world, to honor the memories of loved ones who have passed away. Each region and community add their unique customs to the festivities.  

“Día de Muertos has become a truly global celebration,” says Mariana Flores Rios, Starbucks senior marketing manager for Latin America who has overseen the production of Starbucks Día de Muertos merchandise since the merchandise line was introduced in 2019. “With its growing popularity, the demand for our limited-edition drinkware has expanded across the world. It is so exciting to see customers around the world celebrate this beautiful tradition with pieces that honor its rich heritage and artistry.” 

This year’s collection draws inspiration from traditional sugar skulls, which represent the spirit of the departed. They also feature alebrijes – brightly colored, mystical creatures believed to act as spiritual guides that accompany souls on their journey after death.  

“Día de Muertos is ultimately a joyous celebration, filled with music, dance, and radiant colors, upholding the belief that death is not the end, but a natural part of the human experience,” added Flores Rios. “This tradition serves as a poignant reminder of the interconnectedness of all people and the enduring power of cultural heritage.” 

U.S., Canada, Latin America & Caribbean

Honor the rich traditions of Día de Muertos with exclusive Starbucks merchandise featuring beloved symbols such as the hummingbird and the cempasúchil flower (Mexican marigold), each of which are tied to folklore and legend in Mexican culture.  

Available in U.S. and Canada stores starting September 17 and select Latin America and Caribbean markets starting on September 30. Merchandise available in select markets and stores

Europe, Middle East & Africa 

Customers in EMEA can enjoy hot and iced beverages in drinkware adorned with traditional designs that feature colorful skulls and festive flowers that are emblematic of this cherished holiday.  

Available in Paris (France), Spain, Portugal, Belgium, Netherlands and Luxembourg starting September 20.