Ready-to-Drink Starbucks Pink Drink Coming Soon to Grocery Shelves Nationwide
Ready-To-Drink Starbucks® Pink Drink will hit store shelves next week alongside additional new RTD beverages including: Starbucks® Paradise Drink, Starbucks® Frappuccino® Mini chilled coffee drink, new flavors of Starbucks Doubleshot® Energy, Starbucks® Frappuccino® chilled coffee drink and Starbucks® Espresso Americano.
Starbucks is starting to ship a variety of new ready-to-drink (RTD) bottled and canned beverages that will roll-out wherever groceries are sold nationwide next week, including the much-anticipated RTD Starbucks® Pink Drink and Starbucks® Paradise Drink. The beverages were developed through the North American Coffee Partnership (NACP), a longstanding joint venture between Starbucks and PepsiCo that brings premium, high-quality RTD Starbucks beverages where groceries are sold in stores and online in the U.S.
New Ready-to-Drink Starbucks® Pink Drink & Starbucks® Paradise Drink
Starbucks® Pink Drink and Starbucks® Paradise Drink
Starbucks® Pink Drink features bold fruit flavors of strawberry and açaí combined with coconutmilk and refreshing fruit juice and Starbucks® Paradise Drink features tropical fruit flavors of pineapple and passionfruit, blended with coconutmilk and refreshing fruit juice. The new colorful and refreshing nondairy RTD beverages will start hitting store shelves this month in grocery stores, national retailers, convenience stores and gas stations as well as online where groceries are sold. The beverages will be available for a suggested retail price of $3.67 per 14 oz bottle (prices vary by retailer).
Both RTD drinks are inspired by the handcrafted beverages served at Starbucks cafés. Pink Drink joined the menu in 2017 after it quickly gained popularity when the beverage customization took social media by storm. Paradise Drink Starbucks® Refreshers beverage was added to the café menu last summer, and has quickly become a customer favorite.
“We are excited to launch the new ready-to-drink Starbucks Pink Drink and Paradise Drink on store shelves nationwide, offering our customers another way to enjoy these delicious and refreshing beverages,” said Chanda Beppu, senior vice president & president, global channel development at Starbucks. “Starbucks Pink Drink began as a customer-created beverage in our Starbucks stores and quickly became a fan favorite and permanent beverage on the menu. Offering the plant-based, cold drinks inspired by Starbucks Refreshers beverages in grocery channels further extends the Starbucks RTD portfolio.”
Consumer interest in nondairy beverages remains strong. The global dairy alternatives industry is expected to grow at a compound rate of 11.8% annually over the next seven years, to reach an estimated $69.8 billion by 2030.1
Inspired by the colors, flavors, and textures of the customer-created handcrafted beverages, Starbucks will also announce an exciting fashion designer collaboration later this spring to celebrate new RTD Pink Drink and Paradise Drink on-the-go.
New Frappuccino® Mini chilled coffee drink
Frappuccino® Mini chilled coffee drink
RTD Frappuccino chilled coffee beverages represent a significant share of the NACP business and have grown to over $1.4 billion in annual sales.2 Building on this momentum, Starbucks is bringing customers the iconic bottled Frappuccino® chilled coffee beverages they know and love, now in a perfectly miniaturized version with Frappuccino® Mini chilled coffee drink. Available now where groceries are sold in two classic Starbucks flavors, Caramel and White Chocolate Mocha. The new beverages are sold in convenient 8-packs (6.5 oz cans) for a suggested retail price of $11.99.
More gen Z* and millennial consumers in the U.S. are drinking coffee than ever before, with flavored and cold coffee ranking high in daily consumption habits, and Frappuccino Minis are another delicious option for coffee lovers.3
New Starbucks Doubleshot® Energy Caramel
For those who love a tasty kick in their coffee, new Starbucks Doubleshot® Energy Caramel features rich, bold Starbucks coffee with the classic flavor of caramel, blended with B vitamins, guarana and ginseng. Available for a suggested retail price of $3.67 per 15 oz can.
New Starbucks® Espresso Americano
Starbucks® Espresso Americano features rich, full-bodied espresso, available in two new flavors: Black Unsweet and Milk & Sugar, for a suggested retail price of $5.49 for a 40 oz bottle. Plus, the packaging for the new beverage is made with 100% recycled PET (rPET) material.**
Returning Favorite: Starbucks® White Chocolate Mocha Frappuccino® chilled coffee drink
The beloved Starbucks® White Chocolate Mocha Frappuccino® chilled coffee drink is returning to grocery store shelves. Available for a suggested retail price of $3.75 per 13.7 oz bottle.
Starbucks and PepsiCo established the NACP in 1994 to bring category-leading innovative products to customers looking for premium, high-quality RTD beverages wherever they are. Throughout the almost 30-year partnership, the NACP has grown to $2.8 billion in annual retail sales.2
1 Precedence Research, Dairy Alternative Market - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2022-2030
2 IRI Scan Data, Total US MULOC, 52 weeks ending 12.25.22
3 National Coffee Association, National Coffee Data Trends Report 2022
*older gen Z (18+ years old)
**not including cap and label