New Immersive Coffee Experiences Launch at U.S. Starbucks Reserve Roasteries  

Smiling barista in Starbucks Reserve apron presenting Chemex brewing method

Customers visiting the Starbucks Reserve® Roasteries in Chicago, Seattle and New York can explore the craft, theater, and innovation of Starbucks Reserve® coffee with three new, Starbucks Reserve® Signature Experiences: “Art of the Espresso Martini,” “Oleato™ Tasting Experience” and “Coffee Lab: A Journey of the Senses.”  

During the 30-60 minute small-group classes, Starbucks baristas and mixologists will guide participants through the latest innovations in coffee brewing as well as mixology skills and tastings. Whether a frequent Starbucks Reserve® Roastery visitor or someone looking for one-of-a-kind experience during summer travel, customers can purchase a ticket for a Signature Experience at  

The new Starbucks Reserve® Signature Experiences include:

Art of the Espresso Martini

A master class in coffee’s most iconic cocktail   

Participants will learn to craft the signature Starbucks Reserve® Espresso Martini alongside Starbucks expert mixologists and enjoy their own globally-inspired espresso martini flight, paired with Princi® bites. Limited tickets are available daily at select times for this 60-minute experience. Cost: $95/person. Limited to customers 21 and above.

Oleato™ Tasting Experience

Immerse in the alchemy of Starbucks Reserve® coffee infused with Partanna® extra virgin olive oil  

This class is led by a Starbucks barista who guides participants through a multi-sensory experience that showcases the alchemy of aroma, flavor, and texture unique to Oleato™ beverages. Participants will complete a muti-step tasting experience, featuring:  Oleato™ Deconstructed, Oleato™ Iced Cortado, Oleato Golden Foam™ Cold Brew OR Oleato Golden Foam™ Espresso Martini.  

Limited tickets are available daily at select times for this 45-minute experience. Cost: $50/person.

Coffee Lab: A Journey of the Senses  

Discover a multi-step sensory journey and learn how to taste coffee like a pro

Starbucks baristas will teach participants how to taste and identify the layered flavors and aromas of two single-origin Starbucks Reserve® coffees in a side-by-side tasting using the iconic Chemex® brewer, followed by an interactive multisensory activity where they will build an “aroma lab” of edible ingredients. Limited tickets are available daily at select times for this 30-minute experience. Cost: $45/person. 

Customers visiting the Starbucks Reserve® Empire State Building® location in New York City can also reserve coffee experiences, visit here for more info.  

For more details about Starbucks Reserve locations and menus, visit