Starbucks BAYA Energy Teams Up with Jordan Fisher to Unveil The Energy Makers Lab

Young man in three poses holding energy drink

Inspired by the boost of feel-good energy from Starbucks first energy drink, makers are bringing good energy into your social feed, your community and your hands

Earlier this year, Starbucks announced the launch of its first energy drink, Starbucks BAYA Energy, a ready-to-drink beverage crafted from caffeine naturally found in coffee fruit, available now where you buy groceries as well as in select Starbucks stores nationwide. To keep the feel-good energy going, Starbucks is unveiling The Energy Makers Lab, featuring makers who create and share uplifting content, with actor, singer, dancer and musician Jordan Fisher at the helm.

With feel-good energy at the heart of everything he does, Jordan has a passion for collaborative projects that create positive energy with his audiences and the world.

“Feel-good energy is best when it’s shared,” said Jordan. “I’m excited to team up with Starbucks BAYA Energy to launch The Energy Makers Lab, which allows me to draw inspiration from my experiences and interests to create content that inspires and uplifts. I know our makers’ projects will create feel-good vibes and have a positive impact on those who view it.”

Man looking at computer screen of faces in online meeting

With a boost of feel-good energy from the Starbucks BAYA Energy drink and the support of his communities, be it entertainment or family, Jordan radiates good vibes and inspires those around him to do the same, including our Energy Makers.

The Energy Makers include creators who are experts at sharing feel-good energy through music, movement and art – on their social platforms and in their communities. They don’t just make things. They make things better.

About The Energy Makers:

Karen X Cheng

Karen keeps her followers engaged and energized with mind-bending camera tricks and creative direction.

Justin Vibes

Justin delights his followers with feel- good ’vibes’ music that you can’t help but move to, all from his go-to instrument: the vibraphone.

Cache Bunny

Cache Bunny pairs unexpected and engaging digital effects with a wide range of shooting techniques to create playful, dreamlike vignettes full of feel-good vibes.

Tommy Lundberg

Tommy utilizes the power of collaboration and color-filled effects to share his subjects with the world in surprising ways.

Lauren Hom

Lauren shares artful, feel-good quotes through beautiful typography and stylized illustration with the world both in real life and in her feed.

Starbucks BAYA Energy drink offers 160 mg of caffeine naturally found in coffee fruit to give a boost of feel-good energy, with 90 calories per 12 oz can and antioxidant vitamin C for immune support.* The new energy drink is available in three delicious fruit flavors – Mango Guava, Raspberry Lime and Pineapple Passionfruit. 

To find out more about The Energy Makers Lab presented by Starbucks BAYA™ Energy and where you can find the drink, visit

*Vitamin C helps contribute to the normal function of the immune system

About The North American Coffee Partnership (NACP): NACP is a joint venture between Starbucks and PepsiCo, established in 1994 to bring premium, high-quality ready-to-drink beverages, now including Starbucks BAYA Energy, to customers across the U.S.