Celebrating Pride around the World
From Milan to Toronto, São Paulo to Tokyo, Starbucks is proud to support the LGBTQIA2+ community and reinforce our commitment to building a culture where everyone feels welcome.
In Milan, Starbucks will proudly display the Pride flag at the Starbucks Reserve® Roastery from June 16 to July 3. The company will also support the Milano Pride initiative, the city’s annual parade and festival held at the end of June to celebrate the LGBTQIA2+ community.
For the fourth year in a row, Starbucks Canada kicked off Pride month in a bright and bold way, unveiling this year’s winning Craft Your Pride t-shirt design, created by a Vancouver-based barista, Rex. The annual Craft Your Pride contest, which is open to all Canadian partners, is coordinated through the Starbucks Canada Pride Network. Each year, the winning design is produced and available for Canadian partners to purchase and proudly wear in stores throughout Pride month. Partners across the country are also engaging locally to support the LGBTQIA2+ community, including participating in the Toronto Pride and Remembrance Run, a community clothing drive, and more.
Starbucks celebrates Pride Month in Brazil with the expansion of its "I Am" initiative via a new program focused on hiring and training transgender partners (employees). The program kicks off a month of Pride events, including partner participation in the June 19 São Paulo Pride Parade and the launch of the Pride Frappuccino® Blended Beverage (available from June 16 to 19) where Starbucks Brazil will donate the net profit from product sales to local LGBTQIA2+ advocacy groups.
To celebrate Pride Week in Japan, Starbucks Japan introduced the ‘No Filter’ merchandise collection in vibrant rainbow colors, a nod to freedom of self-expression. Ten percent of proceeds from the rainbow offerings were donated to non-profit ReBit, a Japanese initiative that promotes diversity education in high schools through classes on inclusion and LGBTQIA2+ issues.