Starbucks cold-pressed juice brand enters $54 million plant-water category with Organic Celery Glow available nationwide in April.
SEATTLE; Cold-pressed juice leader Evolution Fresh announced today the launch of new Organic Celery Glow, the first nationally available celery juice hitting store shelves at select grocery and natural retailers beginning in April. Consumer interest in plant-based hydration is on the rise, with the $54M category growing 28% in 2018*, and Evolution Fresh is making it easier than ever to enjoy.
“We are excited to introduce Evolution Fresh Organic Celery Glow nationwide and offer consumers a convenient celery juice without the fuss of juicing at home,” said Michelle Chin, vice president, marketing and category, Evolution Fresh. “Evolution Fresh Organic Celery Glow is a delicious, functional, ready-to-drink beverage that offers an easy way to get more nutrients from green vegetables as part of your daily diet.”
New Evolution Fresh Organic Celery Glow features revitalizing, cold-pressed celery juice that is brightened with a twist of lemon and contains 2 grams of naturally occurring sugar per 8 fluid ounce serving. The beverage is a good source of potassium and certified USDA Organic, non-GMO, gluten-free, and Kosher and is available for the suggested retail price of $4.99 (per 15.2 fluid ounce bottle).
The addition of Organic Celery Glow is one way to make each day just a drop better than the last. Through its new integrated marketing campaign, “Evolve The Day,” Evolution Fresh is encouraging everyone to evolve each day by making small mindful choices. The campaign will run across digital, influencer, social and shopper marketing. To find locations where Evolution Fresh cold-pressed juice is sold, visit
To find locations where Evolution Fresh cold-pressed juice is sold, visit https://www.evolutionfresh.com/where-to-buy/.
About Evolution Fresh, Inc.
Evolution Fresh offers cold-pressed juices, smoothies and kombucha that provide delicious nutrition to consumers. Evolution Fresh takes a different approach to crafting its cold-pressed juice – it presses and squeezes vegetables and fruits, bottles the juice cold and uses high-pressure processing (HPP) to help protect flavors and nutrients. Evolution Fresh offers products that are certified non-GMO, gluten-free and USDA Organic. Acquired by Starbucks (NASDAQ:SBUX) in 2011, Starbucks and Evolution Fresh seek to make incredible nutrition widely accessible. To learn more about Evolution Fresh and our cold-pressed difference, please visit www.EvolutionFresh.com.
* IRI/Spins Plant Water Category L52 Wks ending 1/27/19