Starbucks Reserve Roastery Milano: Customer Experience & Design
Starbucks stores serve as a third place, inspiring moments of connection around the world. The highly anticipated Starbucks Reserve Roastery in Milan is the crown jewel of Starbucks global retail footprint – a place where Italian customers can come to discover the art and science of coffee in a breath-taking environment that is both an homage to the city of Milan and a celebration of everything Starbucks has learned about coffee in its 47-year history.
Created to bring customers closer to coffee than ever before, each aspect of the Roastery was chosen with intention, handcrafted to reflect the journey of coffee – from the moment the farmer picks the cherry to when it is poured into the cup. The coffee roasting process takes centre stage against an open, transparent space that encourages customers to explore their environment, moments of discovery that encourage curiosity.
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