How Starbucks is Celebrating National Coffee Day in 2018
While many give away free coffee on National Coffee Day, Starbucks does not. Here’s why: we know the hard work and pride that goes into your cup, starting with the farmers who grow the coffee beans, all the way to the baristas.
This National Coffee Day, we’re focused on providing continued assistance to help Puerto Rico recover following the devastation of Hurricane Maria one year ago, where the coffee industry was decimated. We are donating 2 million coffee seeds to help rebuild.
The Starbucks Foundation and EFI Foundation (our licensee partner in Puerto Rico) are also giving a three-year, $583,000 grant to World Coffee Research to improve seed quality and growing practices on the island. Additionally, we just announced a commitment of up to $20 million towards an Emergency Relief to support smallholder farmers that are impacted by the coffee price crisis in Central America.