Fact Sheet: Evolution Fresh Green Juice Habits Study

With the start of 2015 and knowing an increasing number of people are looking for ways to get vegetables into their diet[1], Evolution Fresh conducted the Green Juice Habits Study to understand consumers’ green juice consumption. Here’s what was found:

More than 2 in 5 of those in the U.S have tried Green Juice

Forty-three percent of consumers have tried green juice, with millenials being the most green-curious generation:

63 percent of millenials have tried green juice (vs. 43 percent of the general population)

51 percent of Gen Xers have tried green juice

29 percent of boomers have tried geeen juice

It's what's inside the bottle that counts

Green juice drinkers are looking to see what’s in the bottle – 86 percent look at the ingredient label before taking a sip.

Nearly 80 percent of millennials (78 percent) who have heard of geen juice check the ingredient label (vs. 67 percent of the general population)

[1] According to the 2014 Food & Health Survey: Consumer Attitudes toward Food Safety, Nutrition & Health, commissioned by the International Food Information Council. As in 2013, eating more fruits and vegetables is the most common effort Americans report taking to improve their diets. Nearly one out of three consumers have begun eating more fruits and vegetables within the past year, and just over half have been trying to do it more than a year