Fact Sheet: Starbucks Reserve Roastery and Tasting Room; The Craft

The art of roasting is what first attracted us to coffee; it’s an expertise that we’ve been perfecting ever since opening our original Pike Place Market store, and it’s an art we’ve practiced every day since.

From the carefully-sourced, smalllot beans, to unsurpassed roasting expertise, to our highly-skilled Coffee Masters, there’s decades of history and knowledge that goes into every cup at the Roastery. It is a fine art learned only after years of experience.

With over 40 years of roasting expertise, we’ve learned that each coffee bean requires a unique balance of temperature and time to reach its individual flavor – what is commonly referred to as the “roast curve.”

Our Master Roasters consider every coffee and harvest individually, formulating a roast that brings out the most desirable flavors and highlights the complexities of each small batch.