Fact Sheet: Starbucks Reserve Roastery and Tasting Room; Merchandise

Part of reinventing the coffeehouse experience, was creating a new retail experience unlike anything customers have seen from Starbucks before.

The retail offerings at the Starbucks Reserve® Roastery and Tasting Room were both designed by Starbucks and commissioned by local artists, designers and brands that we believe in and that reflect our brand philosophy.

Focused on discovery, the selection is curated in the same way guests will discover coffee in the Roastery – artful, unique, artisan. From pieces created exclusively for Roastery to the serve ware behind the bar, everything was carefully chosen to create a pivotal moment in Starbucks history.