Fact Sheet: Starbucks Reserve Roastery and Tasting Room; Customer Experience

Starbucks stores serve as a third place, inspiring moments of connection around the world. Designed as a fully immersive, all sensory experience, the Starbucks Reserve® Roastery and Tasting Room is the future of the coffeehouse.

Created to bring customers closer to coffee than ever before, each aspect of the Roastery was chosen with intention, handcrafted to reflect the journey of coffee – from the moment the farmer picks the cherry to when it is poured into the cup. Its open space allows customers to explore their environment, moments of discovery that encourage curiosity.

A modern interpretation, the Starbucks Reserve® Roastery and Tasting Room honors the integrity of the journey - beautifully, sustainably and with care.