Starbucks to launch Coffee Value & Values Campaign

Starbucks today announced the eagerly anticipated opening of its China Coffee Innovation Park (CIP), fulfilling its scaled vertical integration ‘from bean-to-cup’ across one market – a first for the company globally.

The alliance highlights a shared passion for exceptional coffee and a commitment to continue to grow the category.

Brad Lerman brings over three decades of experience in both private and public sector legal and regulatory affairs, global security, and ethics and compliance.