SEATTLE, February 09, 2009 - Responding to the economic pressures facing its customers, Starbucks Coffee Company (NASDAQ:SBUX) will introduce a selection of pairings each for $3.95 beginning March 3. These pairings will be available all day and provide customers with an average savings of as much as $1.20, and with 100 percent ethically-traded coffee and high quality ingredients, the pairings offer a value beyond price. Starbucks pairings combine a tall, handcrafted CaffÃ¨ Latte or tall, fresh Brewed Coffee with some of its best-selling breakfast items. Two new artisan sandwiches will debut as part of the pairings.
"During these tough times, customers need to know they're making a smart choice when they come to Starbucks," said Michelle Gass, executive vice president of marketing and category, Starbucks Coffee Company. "That they're getting the world's finest coffee, delicious food made with quality ingredients, and an experience they can't get anywhere else."
The coffee pairings will be available beginning March 3, 2009 in Starbucks company-operated stores in the continental U.S. Additionally, as part of the Starbucks™ Shared Planet™ commitment to ethical sourcing, starting this spring, all of Starbucks espresso-based drinks in all Starbucks stores in the U.S. will be made with 100% responsibly grown, ethically traded Starbucks Espresso Roast coffee.
Starbucks pairings include:
Tall Handcrafted CaffÃ¨ Latte paired with:
Tall Fresh Brewed Coffee paired with:
"Our customers need to know that we are listening to them by making Starbucks an affordable everyday option," Gass said. "Following the introduction of Starbucks Card Rewards, the Treat Receipt and the launch of the Starbucks Gold Card program in 2008, the coffee pairings are the most recent way in which we are providing value to our customers."
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.