SEATTLE, June 25, 2009 - Starbucks Coffee Company (NASDAQ:SBUX) today announced its new global store design strategy, setting the stage for a reinvigorated customer experience. Inspired by Starbucks™ Shared Planet™, the company's ongoing commitment to ethical sourcing, environmental stewardship and community involvement, the new designs will reflect the character of each store's surrounding neighborhood and help to reduce environmental impacts.
As company-operated stores are built and renovated, Starbucks will source materials and employ craftsmen on a localized basis, and will incorporate reused and recycled elements where possible. Starbucks aims to achieve LEEDÂ® certification for all new company-operated stores beginning in 2010. In addition, Starbucks will provide licensed stores and other business partners with design plans and guidance on construction.
"We recognize the importance of continuously evolving with our customers' interests, lifestyles and values in order to stay relevant over the long term," said Arthur Rubinfeld, president, Starbucks Global Development. "Our new design approach will allow customers to feel truly at home when visiting their local store and give them opportunities for discovery at our other locations around the world."
While the new store designs are highly interpretive, they share several core characteristics:
"Ultimately, we hope customers will feel an enhanced sense of community, a deeper connection to our coffee heritage and a greater level of commitment to environmental consciousness," added Rubinfeld. Credited for creating the store atmosphere that helped define the Starbucks brand in the early 1990s, Rubinfeld returned to Starbucks in February 2008.
Starbucks new store design strategy aligns with specific long-term goals related to energy and water conservation, recycling and green construction:
Starbucks recently completed construction on three stores that exhibit the company's new design strategy:
All three stores are currently registered to be LEEDÂ® certified. Over the course of the next year, Starbucks will replace incandescent light bulbs inside its stores with LED bulbs as part of a global retrofit programÂ which will result in energy efficiencies and cost savings. The company is also placing plaques throughout its new and renovated stores to explain specific green design and construction elements.
"We hope to not only inform customers about our environmental efforts, but to motivate them to make environmentally responsible choices once they leave our stores," said Jim Hanna, Starbucks director of Environmental Impact. "Starbucks is a values company and we place a high level of importance on doing business responsibly and conducting ourselves in ways that earn the trust and respect of our customers and neighbors."
Rubinfeld will deliver several speeches at the Dwell on Design conference in Los Angeles June 26-28 (www.dwellondesign.com), just before debuting the company's new design strategy with store openings in Seattle and Paris. To learn more about Starbucks Global Store Development and Starbucks™ Shared Planet™ initiatives, visit www.news.starbucks.com and www.starbucks.com/sharedplanet.
About Starbucks Coffee Company
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.
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