Starbucks Unveils New Strategic Initiatives To Transform and Innovate the Customer Experience

Starbucks today announced the eagerly anticipated opening of its China Coffee Innovation Park (CIP), fulfilling its scaled vertical integration ‘from bean-to-cup’ across one market – a first for the company globally.

New Iced Apple Crisp Oatmilk Shaken Espresso and Iced Pumpkin Cream Chai Tea Latte join the menu alongside returning fall favorites.

As Starbucks celebrates the 20th anniversary of the Pumpkin Spice Latte, this fall Starbucks Reserve® locations will add Pumpkin Spice beverages and Princi food to their seasonal menu items.